What are the opening hours?

Monday 09:00 - 18:00 Tuesday 09:00 - 18:00 Wednesday 09:00 - 18:00 Thursday 09:00 - 18:00 Friday 09:00 - 17:00

HSMAI ME

Name: HSMAI ME
Address: Office #3906, Mazaya Business Avenue/BB1, JLT, Dubai, 333834, AE
Telephone: +971562385200
Rating: 5

Hospitality Sales & Marketing Association International (Middle East) for hospitality professionals.
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The association provides hotel professionals & their partners with tools, and expertise to fuel sales, inspire marketing, and optimize revenue.

04/11/2024

💡 Curious about the impact of pre-buy room strategies on hotel revenue? Join Fady Abad, Head of Direct Accommodations GCC, Almosafer as he dives into how large-scale room purchases by OTAs can secure guaranteed revenue but also influence brand value and profitability in the Middle East. This session is all about balancing benefits and challenges in hotel distribution. Whether you agree or have a different take, this is your chance to discuss with a leading expert and get insights tailored to the region!

Capture his insights on Day 2: https://cvent.me/Y90owA

01/11/2024

In this fireside chat, Breaking down the barriers, Judith Cartwright CRME, CHBA, ISHC, Founder & Managing Director, Black Coral Consulting and Marco Rosado, Operations Director, Cool Inc. explore the bottlenecks when rolling out F&B revenue management, and discuss how teams need to take on the journey of total revenue optimisation.

Join this session by registering today: https://cvent.me/YDvVoz

01/11/2024

🚀 Excited for hands-on learning? Join our Roundtable Sessions at for direct access to industry experts and a deep exploration into today’s hottest hospitality topics. Engage in open discussions on revenue, profitability, personalization, guest services, marketing and more, designed to bring practical insights you can implement immediately. These sessions are all about real-world strategies and valuable networking.

Don’t just listen — join the conversation and get inspired!

, IDeaS Revenue Solutions, RateGain, Canary Technologies, Insight Out Consultancy

Reserve your seat today: https://cvent.me/YDvVoz

31/10/2024

May the spiritual lights of Diwali fill your life with new energy and spark. May new opportunities come your way and help you grow. From our hearts to yours - Happy Diwali!

31/10/2024

🌟 Check out our Roundtable sessions at this year’s conference! These interactive discussions offer a unique chance to connect directly with industry experts and peers, dive deep into specialized topics, and discover new solutions for your business.

From revenue strategies to loyalty and personalization, each roundtable is packed with insights and practical takeaways you can apply right away. Ready to level up your strategy with fresh perspectives?

👉 Join us for an in-depth experience and reserve your spot today: https://cvent.me/YDvVoz

, GHA DISCOVERY, Triptease, ,

30/10/2024

Enjoy the serene and picture-perfect vista that only this venue can provide. You need to meet our vibrant community at the next Thirsty Thursday co-hosted by HotelTime Solutions in November!

📅 Date & Time: November 21, 2024 | From 6:30 - 8:30 PM
📍 Location: The Courtyard, Vida Hotels and Resorts Creek Harbour.

Register now: https://hsmaime.org/product/ttdxb/

30/10/2024

You need to meet our vibrant community at the next Thirsty Thursday co-hosted by HotelTime Solutions in November!

📅 Date & Time: November 21, 2024 | From 6:30 - 8:30 PM
📍 Location: The Courtyard, Vida Hotels and Resorts Creek Harbour.

Register now: https://hsmaime.org/product/ttdxb/

29/10/2024

Our keynote speaker, Ben Baseley-Walker, discusses "Storyboarding Season 2: A New Generation of Storytelling for the Gulf", as destinations multiply and the initial excitement of novelty fades. With a shifting, evolving audience, traditional, sales-focused destination marketing no longer suffices. Instead, Gulf destinations must harness storytelling to emotionally engage travelers, drawing from strategies in politics, film, and TV to create authenticity and build trust.

This approach, including a unique case study on "Making Space Boring" (Asteroid Mining), demonstrates how to make the extraordinary relatable, ensuring long-term interest in Gulf destinations. Key points include moving beyond standard marketing to strategically sequence stories, building credibility, and connecting with audiences on a deeper level.

Come and listen to his session on Day 2: https://cvent.me/Y90owA

28/10/2024

On the 26th of November, joining us from London is John Sanei, a renowned futures strategist and international keynote speaker, advising Fortune 100 companies worldwide. He is the author and co-author of 11 books, 5 of which have become best-sellers. John is the co-host of the award-winning podcast, The Expansive, and serves as a global expert at Singularity University. He is also a faculty member at Duke Corporate Education, an associate partner at the Copenhagen Institute for Futures Studies, and a contributor to NASA’s Vision 2040 project, which aims to establish a self-sustained city on the moon by 2040.

Two years ago, John joined us at the same conference talking about HUMANtra. This year, he levels up the conversation with HUMANtra 2.0. Discover the power to harness the revolutionary synergy between human ingenuity and AI to exponentially boost your team's productivity and innovation.

More on the agenda here: https://cvent.me/emKodw

28/10/2024

The countdown is ON! In less than 30 days, we'll gather at the Commercial Strategy Conference — an event that promises to lead the hospitality and travel industry. 🌟 Are you ready?

Our excitement is contagious! Let your network know you'll be part of .Haven't registered yet, here's your chance:https://cvent.me/YDvVoz

25/10/2024

Chef James Knight-Paccheco, Co-Founder, Group JKP, reveals how chefs can drive profitability through creative collaborations with revenue teams.

He addresses the critical role chefs play in shaping customer experience, enhancing menu engineering, and boosting both food and beverage sales in hotels and restaurants in the session, The Chef’s Playbook: Maximizing Revenue Beyond the Kitchen.

Take your seat at the industry’s most anticipated event, register now: https://cvent.me/YDvVoz

25/10/2024

Decoding New Talent Dynamics: A Deep Dive into the HSMAI Foundation’s State of Talent Report is where Jason Smith, VP Marketing & Communications, at Hospitality Sales & Marketing Association International (HSMAI) explores trends reshaping hospitality recruitment and retention.

For 2024, the biggest issues facing the industry are the impact of the 65+ workforce, managing 5-generation talent pools, leveraging AI for productivity, and gig and fractional talent models.

Check out Day 2 of our evolving agenda: https://cvent.me/Y90owA

TalentReport

23/10/2024

Global tourism demand is hitting new heights in 2024, with a clear appetite for travel to new destinations and new experiences. However, geopolitical events are dominating news cycles, and risks are mounting around the world.

In this talk, Dave Goodger, Managing Director EMEA, Oxford Economics explores the potential impacts of conflicts, as well as any new trade barriers and policy shifts on global economic and travel demand, with a focus on activity in the Middle East.

Don't miss out on this session, register today: https://cvent.me/YDvVoz

22/10/2024

As Chinese travelers return to global tourism, their preferences and habits have evolved significantly post-COVID. In this session, Peggy Li, CEO & Chief Trouble Shooter, at sps;affinity provides insights into the luxury hospitality sector, focusing on how technology is reshaping experiences, consumer expectations influenced by social media, and future opportunities for brands.

Participants will learn how to leverage key Chinese platforms to engage with and attract modern Chinese luxury travelers, optimizing both the guest experience and revenue generation.

Be a part of the conversations taking place at the Leadership Hub at the Commercial Strategy Conference, 26-27 Nov 2024. Reserve your seat today: https://cvent.me/YDvVoz

22/10/2024

The State of Distribution Report issued by HEDNA and New York University highlighted the challenges of managing multiple systems and the inability of getting the right data, tracking user intent and getting the right talent that can increase ROI for hotels.

Join Yogeesh Chandra for the conversation on The Global State of Distribution Report by RateGain. He examines the challenges faced by modern commercial teams, changes in technology, the data hoteliers need to look at, and the talent hotels need to hire to solve these challenges.

Don't miss out on the conversations shaping the industry, register today: https://cvent.me/YDvVoz

21/10/2024

🚀 Calling all international hoteliers! If you’re a hotelier based outside the UAE and want to attend the HSMAI MEA Commercial Strategy Conference, here's your chance to enjoy 50% discount on the registration fee for non-UAE hospitality colleagues using the code INTL50OFF. Conditions apply!

It’s our way of making sure you’re part of the conversation that’s shaping the future of hospitality. 🌍

Register here: https://cvent.me/YDvVoz

17/10/2024

One of the most awaited conversations for this year is the Destination Marketing 2025-2040: The New Frontiers.

Our Moderator, Iva Kutle Škrlec, Director of Destination Marketing, Hilton leads the discussion with Hany Abdelkawi, Head of Travel, Google Sarah Duignan, Director of Client Relationships, STR Dunia Joulani, Partner - Head of Travel, Hospitality and Leisure, Deloitte MEA.

Learn some of the key insights from Google and Deloitte’s groundbreaking predictive modeling based analysis of future travel megatrends and listen as they’re joined on the stage by STR to discuss what this means for destinations, hoteliers and investors.

Want to see more great content... Check out our agenda: https://cvent.me/emKodw

16/10/2024

Get away from the hustle and bustle and embrace the upcoming weekend with an early start, come to . Co-hosted by HotelTime Solutions we are at Frenia voco Palm Rooftop Bar and Lounge, on the 17th of October, 6:30 pm onwards.

An open poolside venue with astounding views is a great way to meet,
Register here: https://hsmaime.org/product/ttdxb/

See you there.🤝

16/10/2024

Amanda Elder, Chief Commercial Officer, Kempinski Hotels takes to the stage as moderator to bring to light a topic of relevance in today's world: From Gen Z to Boomers: How to Build a Cohesive, Inclusive Workplace.

Alongside Amanda is Professor Scott Richardson (Ph.D.), Academic Dean, Abu Dhabi Hospitality Academy, Les Roches Global Hospitality Education - Switzerland, Sebastián Martinez, Manager Global Revenue Strategy, Kempinski Hotels, Melissa Salibi, EVP, Global Human Resources, Kerzner International and Bill Walshe, Strategic Advisor & Brand Consultant, where the panel explores how workforce diversity, particularly across age groups, is a key to success.

Listen to expert insights at the Commercial Strategy Conference on 26-27 November 2024.
Register now: https://cvent.me/YDvVoz

15/10/2024

Dan Hiza, VP, Business Development - Hospitality Ancillaries, at Plusgrade, will dive into how hotels can unlock untapped ancillary revenue streams that elevate both guest experiences and profits. Learn how a total revenue strategy, driven by the right tech, transforms the guest journey from booking to check-out.

Here's our agenda for day 2: https://cvent.me/Y90owA

15/10/2024

Super excited to announce that we've surpassed 250 registrations 🌟 for the HSMAI MEA 7th Annual Commercial Strategy Conference! ✨

The response has been incredible, and we're eagerly anticipating an event filled with networking, knowledge-sharing, and groundbreaking insights. 🚀

Haven't registered yet? Don't miss out on this exceptional opportunity to connect with industry leaders, dive into expert discussions, and stay ahead of the hospitality curve. 🌐

Learn more here: https://cvent.me/LVdevB

14/10/2024

The view from the Palm is simply stunning, offering a tranquil escape with a touch of luxury. 🍸

Our upcoming Thirsty Thursday in partnership with our co-host HotelTime Solutions is at Frenia voco Palm, on the 17th of October, 6:30 pm onwards.

Get you fancy shoes on, and register here: https://hsmaime.org/product/ttdxb/

14/10/2024

Travelling from the US to Dubai for the first time, we have Michael Goldrich Founder & Chief Advisor, of Vivander Advisors talks about 'The Gen AI Productivity Paradox & More'. He explores the paradox of Generative AI, where the promise of increased productivity often falls short due to challenges like ROI, lack of AI expertise, and high costs. Despite these hurdles, companies like Moderna showcase successful AI integration through structured upskilling, leadership support, and change management.

The "11 by 11 AI Tipping Point" highlights the importance of developing consistent AI habits to boost productivity. Professional development through learning how to use generative AI enhances job satisfaction, making employees' roles more enjoyable and increasing retention. To unlock AI’s full potential, businesses must adopt AI Literacy as the foundation of any project moving forward.

Join Michael at the Commercial Strategy Conference on 26 November 2024, at Conrad Dubai. Haven't registered yet, click here: https://cvent.me/LVdevB

11/10/2024

Join Jelena Kezika, Senior Director - Strategy, as she shares insights on 'The evolving nature and future of guest loyalty' at the Trends & Insights stage.

She talks about the evolution of customer needs and preferences challenging businesses to rethink their loyalty programmes. From traditional points and miles, the schemes get transformed to accelerate the customer rewards and lifestyle. Gartner predicts that 1 in 3 businesses without a loyalty programme today will establish one by 2027. Antavo states that 9 in 10 firms will revamp their existing programmes in the next three years.

If your company is one of them, what should you consider when building a successful loyalty product?

Meet Jelena on 26th November at the Conrad Dubai. Click here to learn more: https://cvent.me/LVdevB

10/10/2024

At HSMAI, we believe in the power of Value Leadership to drive success in hospitality. Our mission is to equip our industry and members with the tools, insights, and connections to create real value in their organizations — going beyond profits to build stronger teams, enhance guest experiences, and foster long-term growth. By embracing a purpose-driven approach, our community continues to raise the bar for excellence in the industry.

Who better to lead this session than Sanjeev Loomba, the Global Pioneer of Value Leadership, a transformational thought leader, extraordinary executive coach, and author of The Ninth Gear.
He has led several corporations to exceptional growth and inspires outstanding achievement in people and businesses. His groundbreaking method, Valuepreneurship®, drives strategic transformation with emotional agility and has brought remarkable results across industries, including hospitality groups, IT, and pharma.

In this powerful session, Sanjeev will reveal how to craft a purpose-driven commercial strategy that goes beyond numbers, driving occupancy, staff retention, collaboration, and elevating your brand’s reputation. Learn how to build a unified culture of authentic value delivery, ensuring consistency across properties, while igniting team engagement and performance.

Our Late President, Bob Gilbert was a strong believer in a value-driven approach to strive for excellence.

Don't miss this session on 27th November, register now: https://cvent.me/YDvVoz

Address

Office #3906, Mazaya Business Avenue/BB1, JLT
Dubai
333834

Opening Hours

Monday	09:00 - 18:00
Tuesday	09:00 - 18:00
Wednesday	09:00 - 18:00
Thursday	09:00 - 18:00
Friday	09:00 - 17:00

Telephone

+971562385200

Website

http://www.hsmaime.org/

Alerts

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Contact The Business

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Videos

The countdown is ON! In less than 30 days, we'll gather at the Commercial Strategy Conference — an event that promises to lead the hospitality and travel industry. 🌟 Are you ready? Our excitement is contagious! Let your network know you'll be part of #CSCMEA2024.Haven't registered yet, here's your chance:https://cvent.me/YDvVoz #Countdown #EventExcitement #30DaysToGo

⌛Time's running out! Entries to the Adrian Awards are open for the next 3 days only. Showcase your most creative travel marketing campaigns and be part of the prestigious 68th annual celebration in New York (February 2025). Key highlights: 💡 Theme: ""Wish You Were Here"" 🗝️ Categories: Advertising, Digital, PR/Communications, Integrated Campaigns 🪩 Best of Category Awards Read more here: https://hsmaime.org/adrian-awards/ Submit by September 9, 2024! #AdrianAwards #TravelMarketing #MiddleEast

📣 The travel marketing industry’s premier awards competition is now accepting entries! Life is about the journey, so let’s celebrate the moments that comprised your most innovative and successful travel marketing work. We can’t wait for you to earn your next travel keepsake at the 2024 HSMAI Adrian Awards! ➡🏆 We Wish You Were Here! https://hsmaime.org/adrian-awards/ #HSMAI #Adrianawards #travelmarketing #hospitalityawards #hotelmarketing"

A heartfelt thank you goes out to our early supporters for their invaluable contribution to helping us make the next Commercial Strategy Conference bigger and bolder! 🙏 We're eagerly looking forward to welcoming you all to the Conference on November 26-27, 2024. A massive shout-out to: Dubai Department of Economy and Tourism #FLYRHospitality, GHA DISCOVERY Almosafer #Plusgrade Cendyn ExploreTECH Revinate Sabre HotelTime Solutions Your support means the world to us! Interested in joining our mission? Learn more: https://cvent.me/WmzDQy Reach out to us – we'd love to hear from you! #CommercialStrategyConference #EarlySupporters #HospitalityIndustry #LeadingThePath

You are freaking awesome and you #ROC! 😎 . #ROCME #HSMAIME #ROC2023

Learn about Nuran's CHBA experience

Nuran Kilani, Director of Sales and Marketing, at The Tower Plaza Hotel Dubai, is our 'Certified in Hospitality Business Acumen' (CHBA) professional, and here's what she had to say about CHBA. Join our upcoming web conference from 25th October to 22nd November: https://hsmaime.org/event/certified-in-hospitality-business-acumen-chba-2/2023-10-25/ #CHBA #BusinessAcumen

Learn about Nuran's CHBA experience

Join Dan Wacksman and Holly Zoba for the six weeks virtual classroom on Hotel Digital Marketing Essentials. Get a thorough understanding of hospitality digital marketing concepts every Wednesday starting July 5 – August 9, 2023 from 2:00 PM – 3:00 PM GST. Register here: https://hsmaime.org/hotel-digital-marketing-essentials-hdme/ #HDME #HospitalityMarketing

We've kicked off the introductory web conference with Heidi Anaya for the 'Certification Hospitality in Business Acumen'. Delegates got access to the simulation hotel with a handsome budget! See you next week! #CHBA

Irfan Kaleel, Director of Revenue Management shares a few words on his last Hospitality Digital Marketing Essentials (HDME) course experience: Participating in the HDME course was a transformative experience. In just 6 weeks, the course equipped me with invaluable knowledge and skills in digital marketing tailored for the hospitality industry. The course enabled us to optimize our marketing strategies and confidently navigate the complexities of hotel digital marketing. Through real-world case studies and interactive discussions, we immediately applied the learned concepts. A standout benefit was the ability to make data-driven decisions on marketing channel ROI, allowing us to allocate resources effectively and maximize revenue generation. I highly recommend this program to fellow professionals looking to leverage digital marketing strategies for revenue growth and organizational success. If you want to be a part of the next #HDME virtual series, learn more and sign up here: https://hsmaime.org/hotel-digital-marketing-essentials-hdme/ #DigitalMarketing

Take the opportunity to enhance your personal growth by enrolling in the Certified Hospitality Business Acumen (CHBA) certification program. Join now and acquire the mindset and refine the abilities necessary to conquer obstacles within the hospitality industry. Through practical modules, you'll promptly apply what you learn in a realistic business simulation, understanding the impact of your competitive strategies and choices on a hotel's outcomes and those of its competitors. Engage in a General Management role, utilizing provided information to make informed decisions and drive action. This 5-week instructor-led virtual class runs every Wednesday, from June 7 – July 5, 2023. Register now: https://hsmaime.org/product/certified-in-hospitality-business-acumen-chba/ Deadline for registration is May 24, 2023. Act now!! #BusinessAcumen #CHBA #HospitalityCareer

HDME-LI post-22Dec.mp4

Quitters Don’t Win And Winners Don’t Quit! Here's an opportunity to complete a 6-week virtual Hotel Digital Marketing Essentials (HDME) class. Join Dan Wacksman and Holly Zoba, from 15 Feb till 22 Mar, every Wednesday. Register today: https://hsmaime.org/hotel-digital-marketing-essentials-hdme/ #DigitalMarketing #HDME #EducateYourself

We've listened to what you've said, and are bringing Hotel Digital Marketing Essentials (HDME) to the Middle East for the second time. Join Dan Wacksman and Holly Zoba, the previous HSMAI Marketing Advisory Board chairs. HSMAI has recognized them as one of the Top 25 Extraordinary Minds in Hospitality Sales, Marketing, and Revenue Optimization. The 6 weeks virtual classroom starts from 15 Feb till 22 Mar, every Wednesday. Register today: https://bit.ly/3VhXBQM #DigitalMarketing #HDME #EducateYourself