pm3 art & design

25/10/2024

Clearly not all my work is done in the office 😉

18/10/2024

Thank you .toohey.coaching its been so much fun! Please don’t ever retire 😍

11/10/2024

The Byron Bay Surf Life Saving Club (BBSLC) logo was a sign as opposed to a logo yet the brief was to replicate it. So after searching for a font to mimic a hand drawn sign and styling the type accordingly, it was apparent the replicated design didn’t cut it. In the digital age where everything is perfect, it is surprisingly difficult to give a design the same nuances and character of yesteryear without taking hours, blowing budgets and looking too amateur. So, we ended up using the existing design as inspo only and opted to strive for a vintage vibe in a design that would work in all manner of uses.

Baz & Shaz Fruit & Veg also liked their existing logo and hoped for a replication however after presenting a similar design styled differently, they agreed the new design looked better.

Recreating designs from the past to use in current times mostly don’t work without some design attention to help them belong in the now, whether it be a change of colour, or font, or in the Baz & Shaz case, an update in illustration style. All of the above usually turns into a total redesign and while it may cost more than the client intended, they always walk away with a spring in their step and an invigorated lease on their business life. Win win, I say.

04/10/2024

There’s been some behind the scenes rebranding action here at pm3 HQ… been doing a bit of housekeeping and giving myself a freshen up. Ditching the pink and orange for mustard, terracotta and olive green and after many attempts at completely changing the logo, I went full circle and ended up returning to my existing typographical design, giving it a simple makeover by ditching the detail, tightening it up and updating the colours. Its hard work being a client! 😜

27/09/2024

Thoughtful, creative, fun design...right up my street 😍

10/09/2024

01/12/2023

Too funny and too true. As a design pro I was reluctant to venture down the Canva path… why would I use it over Illustrator, Photoshop etc? Well let’s face it, those are complex, sophisticated programs and sometimes overkill for a simple task like a social post… the animation function alone is enough of a reason to use it… so simple, so user friendly. And then there’s the ability for clients to finally have a nicely designed document they can edit themselves – instead of asking their designer to ‘create’ it in Word. This is a game changer for me and obliterates Word, once and for all, from my orbit. A designer and Word can never be friends, while Canva can be a collaborative friend with benefits.

06/10/2023

You need to tell them about that... the googling thing🤣

Bloody brilliant !

Far Enough?Remember when you wanted to find the best coffee within walking distance of where you’re at and you googled it? You can apply the same tactic to s...

16/06/2023

Let’s play ‘spot the difference’’ or, in this case, spot the colour combo difference. Check out my profile page and you'll see there's a strong use of black, white, orange and particular pinks. Now compare it to this post, spot anything different? There’s a rogue colour that's not part of my brand.

My brand colours began way back with a bright pink and orange, however colour trends changed and a more muted earthy trend came in. If you're a colour nut like me you'll have noticed how much green, sage, rust, terracotta, mustard yellow and salmon is around these days. Throw in the forever classic navy blue and you have the current trend. It’s been everywhere for around 5 years; homewares, bed linen and fashion.

As a designer, I have to adjust to the trend whilst maintaining the integrity of my brand’s colour palette. How, you ask?

I introduced derivatives of both the pink & orange and created 3 new pinks in paler, muted tones together with a paler orange then gradually lessened the use of the original, brighter colours. Simple. I slowly introduced them into my visual identity including the socials you see here.

So, have you spotted the rogue colour?

If your brand needs a colour trend upgrade, let's talk.

24/02/2023

Brand identity for an outreach program demonstrating how the design of your logo can visually inform the design of the brand.

In this case we were bound by the organisations existing brand colour palette and fonts to create the identity for an outreach program.

Northern Rivers Women & Children’s Services (NORWACS) – the parent organisation of the program is a service supporting women and their children in the Northern Rivers community to be well, safe, strong and empowered to thrive.

They wanted to reach people in need who live outside the Lismore area where the organisation is based and set up an outreach program to visit those areas calling it WORTH – Women’s Outreach Trauma Health Services.

This is the identity we created for the program.

The logo was created by connecting two V’s to form a W with the addition of a couple of hearts to convey warmth, love & support together with a couple of circles to reveal two abstract humans connecting. We then separated and scaled the graphic elements from the logo to form the program’s identity.

17/02/2023

Love love loved working with this client. Truly beautiful peeps doing truly worthwhile work. Northern Rivers Women & Children’s Services (NORWACS) wanted to reach people in need who live outside of Lismore where the organisation is based. They set up an outreach program to visit those areas an’d named it WORTH’ – Women’s Outreach Trauma Health Services and this is the logo we created for the program.

Using the organisations brand colour palette and fonts, we created a W by connecting two V’s and added a couple of hearts to convey warmth, love, support… this revealed a couple of abstract humans connecting so we added the circles for heads and voila. The client loves it and we’re happy too.

03/02/2023

A very clean, precise, abstract interpretation of the three initials of the words that form this business’s name.
The client’s chosen colours and the style, reflect the quality and service provided by the principal, and her team.
Thanks Beth Scott for being a joy to work with.

27/01/2023

Let the celebrations be gin!

You can see how bad kerning can mis lead. BEW ARE OF THE GAP is a stencilled sign on the edge of a train platform in Sydney and pardon the pun but it cracked me up when I saw the massive gap between the W and A.

Incase you don’t know what kerning is, my friend Adobe says “Kerning is the spacing between individual letters or characters. Unlike tracking, which adjusts the amount of space between the letters of an entire word in equal increments, kerning is focused on how type looks — creating readable text that's visually pleasing.”

But of course when the kerning is poor like in ‘Let the celebrations be gin’, it’s hilarious, bordering on clever.

20/01/2023

Meet Therese Toohey, Career Coach extraordinaire for senior executives and this is her bold punchy new website.

I have a confession: I’m a designer, not a developer (I don’t code or do SEO 😲). When creating sites, I often suffer from imposter syndrome (which, BTW, Therese helps coach people through).

User friendly platforms like Squarespace have made designing websites a dream for me. This means I’m able to bring my visual communication skills to the table and focus on making clients sites unique and true to brand.

SEO? I get that taken care of by my good friend and colleague , who is an SEO gun.

Looking for a uniquely designed website? At pm3 we can make your business look fabulous.

23/12/2022

And that's a wrap for 2022...it's time for a celebratory bubbles! I'll be back on deck Jan 9. Happy Christmas everyone. 🥂

16/12/2022

Thanks (missing team member) for throwing me under the bus 😜Who knew it would be that easy? Big thanks to Caroline flowers for such an interesting chat and making it so easy. What a star you were on the night and for sharing your trials in business–not many flower farms could survive a drought, 2 floods and a pandemic in its first 4 years. That’s seriously hectic.

Also big thanks to Amy and Meagan for your ongoing tireless behind the scenes organising.

09/12/2022

25/11/2022

Cracker of a morning!

11/11/2022

Come join me when I chat to Caroline Lang of flowers Wednesday Nov 16 5pm about all things flowers, creativity and business. Tix $25 include grazing table, open bar for drink purchases and the opportunity to learn from and connect with local women.

21/10/2022

A wee little animated logo for a website . There are more sophisticated methods for animating logos but this typewriter effect worked for simple brand that was all about words.

14/10/2022

Got lots to say but don't want to bore your viewers with too much text?

07/10/2022

That's right... this is the colour palette for a branding job for a legal firm... pretty hey? Stay tuned for the completed job 😊

01/07/2022

Back when it wasn't raining, this beauty joined me for lunch. So gorgeouslygraphic 😍

10/06/2022

27/05/2022

Books are not really my thing but occasionally one comes along that piques my interest and this book ticked all the boxes – beginning with an incredibly efficient, highly organised, author/creator who was so open to collaborating she threw all trust over to me with the layout – how could I possibly refuse?

Marjorie is one helluva creator and I loved that about her and the project. All but a few pieces in the book are hers – if they’re not hers, they’re images from her dad’s film rolls. It was lots of fun laying out each page with respect and consideration for both the images and the text – after-all, the text comprised of questions and answers from women aged between 60 & 93 – it absolutely commanded respectful treatment. Both Marjorie and I are super happy with the end result.

If you’re interested in purchasing this passionate publication, please click the link in bio and head direct to the shop, you won’t be disappointed.

You can also check out Marjorie’s other works while you’re there