06/07/2024
MOROCCO
AGADIR - BEACH TOWN
Agadir is a smallish city in southern Morocco, a beachside enclave that seems to solely exist for tourists. It is one of several Ryanair destinations from northern Europe, and a cheaper alternative to Spain.
With 400,000 inhabitants within the city limits, Agadir's numbers swell in the summer. However, greater Agadir municipality has almost a million residents. Its main major asset is its beach, and its location along the southern Moroccan coast.
Sat on the south west coast, Agadir's average temperature is 27C. This is less than inland Marrakesh, and other desert destinations, of around 32-35C. Being close to the sea has its advantages with a more temperate climate and cooling winds.
There is a pleasant esplanade along the beach but very few restaurants or vendors. Most are hawkers trying to push their sales on individuals, along with the usual beggars asking for money. If you want cheap souvenirs, sunglasses or watches then it's the perfect place.
The city of Agadir is fairly uninteresting with the usual mosques, markets and urban areas, but with several parks and open spaces. It has been destroyed by three different earthquakes over the centuries, the latest of which was in 2022, and rebuilt again and again.
There are plenty of side trips and tours that can be taken from the city, but they mainly include sunset cruises and ATV's in the desert with camel rides. The main piece of historical architecture in the city is the 16th century fort accessed by cable car. Agadir means "Fortress" in the Berber language.
The moorish style fort was built in the 1550's, and today includes a small museum. Access is by a long walk to the summit of the hill, or by the new cable car installed in the last decade. Its 10 kms of beaches though is the main draw for most tourists arriving daily, either directly or via Marrakesh.
Agadir's claim to fame is that it was the sardine capital of the world in the 1980's, and, even today, is the largest port in Morocco. It also has 340 days of sunshine per year. The fish market, with some amazing fresh seafood, (at bargain prices so don't forget to haggle) is one of the largest in Morocco and worth a visit if you are there on holiday.
Watch out for the taxi drivers who will drive you around in the wrong direction twice to be able to get more from their fare. They routinely pick up people who stop them in the street, so you might be sharing the taxi with another couple or an old lady with her shopping.
It will also help if you speak French because very few of the locals speak English. Being a an ex French colony like Algeria, most Moroccans were taught French at school and speak it fluently, but with arabic as their main language.
Agadir is great for families, and is primarily a beach destination. It has little nightlife and basic amenities. It is cheap and cheerful at best, but an interesting destination for a week or as a mixed trip with Marrakesh.
It's also possible to fly into Marrakesh (from northern Europe), spend a week, take the bus to Agadir (3 hours) and then fly home again from Agadir. Or vice versa.