FAB Marketing

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FAB Marketing We create online strategies, funnels and campaigns that help you grow your business and give you back your time and freedom.
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I help creative entrepreneurs and lifestyle brands grow through clever online strategies. Fab Marketing is a consultancy with a difference. I offer a combination of skills and experience, plus a personal approach that only a boutique agency can offer. I partner with you and I get as excited and passionate about your brand as you do.

Wish there was a better way to reach more customers and increase your online revenue? There is...Things have changed so ...
30/07/2024

Wish there was a better way to reach more customers and increase your online revenue? There is...

Things have changed so much in the last 12 months. Not just in the economy, but in the world of Facebook ads.

These are some of the biggest changes I have seen in the last 7 years.

Facebook has introduced several AI tools to the platform to help you create better, faster and more effective ads.

Unfortunately, most people are using these tools incorrectly, resulting in disastrous outcomes,🙈 and low returns on their advertising investment.

I have been testing these integrations with all my clients (in various industries), and my own ads, and I can tell you confidently what’s working, what’s not, and how to use them to get the best results for your ad spend.💰💰

And I will be revealing it all for free on Friday and Saturday at Life in Style and Reed Gift Fair in Melbourne.

You're invited!😀 Come along and learn how to use the latest Facebook ads AI integrations to create ads with ease (yes, they make life easier), and boost your ad results, aka sales and profits.

Also, learn to avoid costly mistakes that could damage your brand and sink your sales.

It's free to attend, but you must register https://www.reedgiftfairs.com.au/melbourne/en-gb.html #/

📈 Want to have your best year in business? 🚀 Launching your course with Facebook ads can make it happen! Here’s why:1️⃣ ...
22/07/2024

📈 Want to have your best year in business? 🚀 Launching your course with Facebook ads can make it happen! Here’s why:

1️⃣ Massive Exposure: Facebook ads put your brand in front of a much wider audience than organic methods. Get seen by people who are interested in what you offer!

2️⃣ Build Your Email List: Collect the right leads and keep selling to them, even after your launch. Turn them into loyal customers with continuous offers and engagement.

3️⃣ Fast-Track Trust: Repeated exposure in newsfeeds builds trust quickly. People get to know, like, and trust you faster.

4️⃣ Opportunities Galore: You never know who might see your ads—collaborations, speaking engagements, and more could be just around the corner.

5️⃣ Lookalike Audiences: Use your email list to create lookalike audiences and attract even more of the right people.

6️⃣ Launch Again: Only a small percentage will buy at each launch. Keep launching and improving, and turn those leads into customers.

Ready to transform your business with Facebook ads? Let’s make this year your best one yet!

The Latest in Facebook & Instagram Ads for 2024 🎊💃Join me for an insightful masterclass on the latest trends in Facebook...
19/07/2024

The Latest in Facebook & Instagram Ads for 2024 🎊💃

Join me for an insightful masterclass on the latest trends in Facebook and Instagram ads for 2024!

Discover how Facebook's cutting-edge AI is changing the way we advertise and how you can leverage it to maximise your ROI.

Learn about the best ad creatives that are capturing audiences' attention and driving conversions.

Explore strategies to maximise your ad budget and scale your store.

Don't miss this opportunity to stay ahead of the curve and supercharge your ad campaigns!

Life in Style - Register Here for Free
Royal Exhibition Building, Melbourne
Friday, 2nd Aug
Time: 11:35

Reed Gift Fair - Register Here for Free
Melbourne Convention and Exhibition Centre
Saturday 3rd August
Time: 13:10

I'd love to see you there!


"Sales are slow right now and I need more clients." Less than 10% of your followers see your posts. That's why it has be...
06/05/2024

"Sales are slow right now and I need more clients."
Less than 10% of your followers see your posts. That's why it has been increasingly hard to get more leads and sales from your social media efforts.

I've got you!!! 💪

I’m dropping an ✨EPIC BONUS✨ that will 10x your reach and your visibility, attract more 1-1 clients, and increase your course sales, all at the same time.

💥The $2 Ad Strategy Client Attraction Workshop (Valued at $249)💥 Yours for free!

Every service provider should be running this $2 Facebook/Instagram ad to attract new clients, become the go-to person in your niche and dramatically increase your visibility, authority, engagement and audience.

Yes, and you read that right... you will only need $2 a day to run this ad, which will create a snowball effect in your business, cheat the algorithm, put your best content in front of the RIGHT people... and add more cash into your bank account!💰

Scroll to see my client's results from last month, just from this $2 ad!

Yep... 17K people reached, 9K engagement and 78 clicks for $2 a day!!!👀👀

Imagine waking up every day to new leads in your inbox and DMs!!! ✨✨

And I will teach you exactly how to set this up in the Facebook ad manager, in only 45min.

✨✨PLUS... I've introduced a new payment plan to sweeten the deal.

Join now for just US$63 and start seeing results in just a few weeks.

Honestly, I don't know another program that offers all of this, with the level of hand-holding I'm offering right now.

But hurry, Doors Close tomorrow (Tuesday), and the introductory price will be gone forever.

Get the new bonus - $2 a day Client Attraction Ad workshop.

Comment Start to get the link.



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Want to break out of the cycle of trading time for dollars? But showing up on social media and creating endless content ...
03/05/2024

Want to break out of the cycle of trading time for dollars? But showing up on social media and creating endless content for a trickle of sales hardly seems worth it.

What you really need is a way to make sales of your course without increasing demand on your already limited free time.🙌

Save that for doing the things that really light you up, please! 🥰

That’s why I created 𝐒𝐜𝐚𝐥𝐞 𝐰𝐢𝐭𝐡 𝐅𝐚𝐜𝐞𝐛𝐨𝐨𝐤 𝐀𝐝𝐬 💥

To help you learn how to fill your launch with ready buyers and sell out your digital course, program or membership using the exact Facebook & Instagram ads framework I use to help my clients achieve & celebrate multiple 5 & 6-figure launches on repeat! 🎉

You’ll have access to:

💥 Easy to follow step-by-step training videos
💥 Proven Launch strategy blueprints
💥 Ad copy formulas & templates
💥 5 x Live Q&A calls
💥 Live support in our Private Facebook Group
💥 5 x plug ‘n’ play conversion funnel bonuses

By the end of the live 9-week program, you’ll have the know-how to confidently run Facebook & Instagram Ads to sell your digital course and build that revenue stream that frees you from trading time for dollars!💰
Doors are OPEN!

Join now to take advantage of its introductory, never-to-be-repeated price and lock in 2K worth of BONUSES!⏰

Want to start selling your course, program or membership with ease?

Click here to check Scale with Ads https://fab-marketing.newzenler.com/

It's tomorrow, Wednesday 1 May at 11am!!  🎉 🎉 If you want to sell a digital course, program, mastermind or membership th...
30/04/2024

It's tomorrow, Wednesday 1 May at 11am!! 🎉 🎉 If you want to sell a digital course, program, mastermind or membership this year, I invite you to attend my FREE masterclass -**𝐒𝐞𝐥𝐥 𝐎𝐮𝐭 𝐲𝐨𝐮𝐫 𝐃𝐢𝐠𝐢𝐭𝐚𝐥 𝐂𝐨𝐮𝐫𝐬𝐞, 𝐩𝐫𝐨𝐠𝐫𝐚𝐦 𝐨𝐫 𝐦𝐞𝐦𝐛𝐞𝐫𝐬𝐡𝐢𝐩 𝐰𝐢𝐭𝐡 𝐅𝐚𝐜𝐞𝐛𝐨𝐨𝐤 𝐀𝐝𝐬.** 🎉

- even if you have a small budget,
- even if your audience is teeny-tiny, or
- even if you have or have never launched a digital course before.🙌

This is PERFECT for you if you want to add a juicy income stream to your business without adding more hours to your busy schedule.
I will share my proven 5-step Facebook ad strategy for you to sell your courses, programs and memberships on autopilot... forever✨

Plus, there will be BONUSES for live attendees only! Including my Facebook ads calculator and a Massive Surprise Bonus! 🤫

If you haven't registered yet, here's the link.

👉https://fabmarketing.lpages.co/sell-out-your-course-with-facebook-ads-free-masterclass/

I'd love to see you there!
Fernanda x

Delighted to be speaking at Retail Therapy presented by  and . If you're a retailer, designer or stylist make sure you'r...
26/07/2023

Delighted to be speaking at Retail Therapy presented by and .

If you're a retailer, designer or stylist make sure you're registered to attend either event for access to your free Retail Therapy sessions.

In this session, I will show you how you can use the latest Facebook and Instagram ad strategies to turn your advertising dollars into profit💰, and the mistakes you must avoid.🙅‍♀️

Learn how to plan and execute a killer campaign and measure the return on your investment. 📈

Success stories and case studies are included!

Reed Gift Fairs
5 - 9 August 2023 | MCEC Melbourne
Doors 1 - 8
Trade only.

Register online 👇

https://lnkd.in/g6wgWHAh

https://lnkd.in/gN83rVzv

Yes, call me crazy but this is my happy face 😁 when I see that I have managed to turn a Facebook ads campaign around!! 💃...
13/06/2023

Yes, call me crazy but this is my happy face 😁 when I see that I have managed to turn a Facebook ads campaign around!! 💃👯‍♂️ 📈↗️

10/05/2023

How to build a high-converting landing page that generates leads for your business at a low cost.

19/04/2023

If you want to scale your business without working more hours each week...

If you want to help more people without working yourself into the ground...

If you're ready to make more money and have more freedom in your life...

Launching and selling digital products can help you achieve all of the above.

In my brand-new free guide, you will discover the ⭐3 Facebook ads you need to fill your launches with eager buyers and sell out your digital products with ease without having to show up on social media 24/7.

It comes complete with examples and templates, so you can start implementing them straight away! 🤓

Not ready to launch for another 2 or 3 months? That’s perfect!
You will want to get started on your strategy straight away. Get it now while it’s free. 👇

https://fabmarketing.lpages.co/3-fb-ads-for-a-successful-launch/

It's not a secret that I LOVE Facebook and Instagram ads.👍But why?Because it's a game changer for small businesses. 🎯You...
28/07/2022

It's not a secret that I LOVE Facebook and Instagram ads.👍But why?

Because it's a game changer for small businesses. 🎯

You can now reach customers everywhere, and I mean everywhere🌏, compete with big companies and build a solid community of loyal customers 💗and brand advocates online.

If you have a retail store, you will not want to miss this.

Come along to Retail Therapy at the Reed Gift Fairs on Tuesday 2 August, where I will spill the beans and reveal:

✅ How to create a Facebook and Instagram advertising strategy that builds a community of buyers, not just lurkers.

✅ How to integrate your organic content with Facebook ads to skyrocket your sales.

✅ The key advertising strategies that will exponentially increase your e-commerce sales.

✅ The biggest mistakes you MUST avoid, and the steps you can take immediately to build momentum, make more sales and grow your retail store online.

I will be talking about strategies that are working right now, not 3 years ago. I can't wait to show you what's possible.

Register to attend https://www.reedgiftfairs.com.au/melbourne-august-gift-fair/en-gb/retail-therapy.html

See you there!

3 Marketing Problems Faced by Small Businesses and How to Fix Them.Let me ask you a question, do you want to attract mor...
19/05/2022

3 Marketing Problems Faced by Small Businesses and How to Fix Them.

Let me ask you a question, do you want to attract more clients to your business? And do you want to make more sales? I bet the answer is, "Yes, of course."

Today I want to talk to you about the three biggest marketing challenges that small businesses face and why they can't make more sales before they solve these three problems.

Watch my video to find out more - https://youtu.be/Uat6Ql0DyU4

Want to attract more clients? Inquiries? Make more sales? These are the 3 main problems stopping you from achieving it. Watch to find out what they are, and ...

Three ways to ensure a consistent visual brand online. Guest Blog by Rachel Reiter, Hopscotch Graphic DesignHave you bee...
17/05/2022

Three ways to ensure a consistent visual brand online. Guest Blog by Rachel Reiter, Hopscotch Graphic Design

Have you been wondering how to ensure a consistent visual brand online? Hold up!

Firstly, it’s important to understand what your brand is. Your brand is a summary of your business’ personality, vibe and vision. It’s a combination of your core service or product, strategic positioning, creative visuals (including colour palette, fonts, graphics etc), tone of voice, key words, service scope and marketing collateral (this list could go on forever!). Above all, your brand is how your audience feels about any or all of these things. A brand is something that can only be built by carefully piecing it together over time.

Whilst your visual branding is only one element of your brand, it is a key component in gaining control over the message that you’re sending to your ideal client, and ultimately how people will react to it. The key to successful visual branding is consistency. Showing up in the same way, with the same colour palette, fonts, logo (and/or brand marks, branding elements etc), images and visual vibe today, tomorrow, every day, amen.

Here’s three ways to ensure a consistent visual brand online:

READ MORE: https://bit.ly/2Y9LEzy

How to prepare your business to scale and grow.Are you looking to grow your business this year? If the answer is yes, th...
12/05/2022

How to prepare your business to scale and grow.

Are you looking to grow your business this year? If the answer is yes, then you are in the right place.

One of the main goals that I hear from business owners, and from my clients is, “I want to grow my business.” Or, “I want to scale my business.” And, that's great, but before you are able to do so you need to have four things implemented in your business, especially if you sell services.

Watch my video to find out more: https://youtu.be/Tzs6pSB9x7c

Question for you: HOW are you planning to convert website visitors, social media followers and people who find you onlin...
10/05/2022

Question for you: HOW are you planning to convert website visitors, social media followers and people who find you online into paying customers?

Setting up a sales funnel is essential to your business success.

Grab my Sales Funnel Map to help you create a sales funnel that helps you convert strangers on the internet into leads and clients.

Grab it here: https://bit.ly/3hq60PC

4 Secrets to a High-Converting Sales FunnelI want to ask you a question, do you have a sales funnel in your business? An...
05/05/2022

4 Secrets to a High-Converting Sales Funnel

I want to ask you a question, do you have a sales funnel in your business? And if you do, does it convert? Because one of the main questions I hear from people is, "Well, my sales funnel doesn't work." Or, "Do sales funnels work?" Yes, they do. But there are some elements that you need to nail for your sales funnel to work.

Here are four secrets that I want to share with you to ensure you have a higher converting sales funnel.

Watch my video - https://youtu.be/RuVX9yovWeI

Some people prefer to call it a customer journey or client pathways. I like to call a spade a spade, so I call them sale...
03/05/2022

Some people prefer to call it a customer journey or client pathways. I like to call a spade a spade, so I call them sales funnels.

But what a heck is a sales funnel?

In a nutshell, a sales funnel is a process that you can use repeatedly to move prospects into clients or customers.

You probably already have a funnel in your business. Whether your funnel is working for you or not, that’s another question altogether.

You don’t need fancy, expensive software to have a sales funnel. All you need is a way to seamlessly move your ideal clients from finding you online to buying from you and becoming brand advocates.

Find out more at:

https://www.digitalmumsdirectory.com.au/build-sales-funnel-grow-business-faster/

A sales funnel is a way to seamlessly move your ideal clients from finding you online to buying from you and becoming brand advocates.

Creating Fab content is part of ANY effective digital strategy. 👩‍💻But coming up with fresh content ideas for your blog,...
28/04/2022

Creating Fab content is part of ANY effective digital strategy. 👩‍💻

But coming up with fresh content ideas for your blog, social media, and email campaigns can be difficult at best of times. 🤯.

That's why I've created the Ultimate Content Planner! To help you get organised, come up with relevant topics, plan and publish content that will support your business goals 💰🛍️

This super practical, fill in the blanks spreadsheet will help you:

👉 Plan 12 month-worth of content that attracts your ideal client.

👉 Send targeted traffic (using keywords) to your website.

👉 Position yourself as an expert in your industry and sell more.

Get your free planner here 👉 https://bit.ly/3fhBFAM

Today I’m here to help you with a problem that I hear from everybody. How to find the time to create great content - We ...
26/04/2022

Today I’m here to help you with a problem that I hear from everybody.

How to find the time to create great content - We know that content is king in digital marketing, but who has the time to be writing blog posts all the time? Today I will show you how you can create a month's worth of content in just a couple of hours.

Plan your content strategically in advance - First you need to plan your content strategically in advance. If you don't have a strategic content plan, then you need to create one because you won't be able to create meaningful content in just an hour or two if you don't have a plan.

Watch my video to find out more - https://youtu.be/FMOWhDUq2cE

4 ways to grow your audience for freeEvery business owner wants to sell more of their products and services. Today, I wa...
21/04/2022

4 ways to grow your audience for free

Every business owner wants to sell more of their products and services. Today, I want to share with you four ways that you can grow an audience that wants to buy from you without paying a fortune in advertising. In fact, without paying a cent in advertising.

Now, the secret to selling more is to really connect with more people. It's to grow an audience that know you, like you, and trust you, and want to do business with you. They want to buy from you, because they watch your every step, and they just really like you, and like your brand.

Today I'm going to share with you four ways that you can grow an audience without paying a cent.

Watch my video to find out more - https://youtu.be/S8qb0CbCwZ8

How to find blog topics that people are searching for.Today I want to share with you how to find topics, headings and su...
19/04/2022

How to find blog topics that people are searching for.

Today I want to share with you how to find topics, headings and subheadings for your blog posts to increase traffic to your website. An important thing to consider when you write a blog is that you want to use that piece of content to drive as much traffic to your website as possible.

Blog post length
One of the ways to drive traffic to your website is to write long blog posts, a minimum of 2,000 words, you could even write three to four thousand words. I probably wouldn't go any longer than that, but 2,000 words would do the job.

Blog Post Topics
Think about what kind of topic you want to write about. Remember your topic needs to be related to what you do, what you sell, either a service or products, and not be too broad as well.

If you sell several services or products you want to write about one of them per blog post. That's a great way to help your audience to trust you and to remove barriers to purchase.

Google your topic...

Watch my video to find out more:- https://youtu.be/pA6O27MOFAg

3 Tips to create content strategicallyToday I wanted to talk to you about creating content strategically. No one has tim...
14/04/2022

3 Tips to create content strategically

Today I wanted to talk to you about creating content strategically. No one has time to waste creating content for the sake of it, right?

Now is a very good time of the year to sit down and plan the content that you're going to create in the next twelve months or at least map it out for the next six months.

When you plan your content creation you want to look at your products and services and think about how you can create content that relates to what you want to sell. There is no point in creating content that has nothing to do with your products and services.

So let's say that you want to sell a particular product or service and then you look at it and think okay what kind of topics can I write about about?

List your topics and then think about the following....

Watch my video to find out more:- https://youtu.be/TGWmLlnXn70

Did you know most small businesses fail because of the lack of a marketing plan? Marketing doesn't have to be overwhelmi...
12/04/2022

Did you know most small businesses fail because of the lack of a marketing plan?

Marketing doesn't have to be overwhelming and time-consuming. In fact, simple and targeted is the best way to stay consistent and achieve results.

That's why I've created this practical, fill-in-the-blanks One-page marketing planner. To help you save a ton of time, simplify your marketing efforts and amplify your results 10x.

Download it here for free: https://bit.ly/37x95Zx

How to Create a Simple and Effective Digital Strategy.This is a great time to review your strategy, assess what’s workin...
07/04/2022

How to Create a Simple and Effective Digital Strategy.

This is a great time to review your strategy, assess what’s working, what’s not, and steer the ship so you can grow your business and reach your desired destination (your goals).

First things first, let me explain what a digital strategy is.

Often, when I talk to clients and business people, whenever I say the word “strategy” they react as if I'm talking about something foreign and complicated, probably some 30-page boring document.

But it really doesn't have to be.

A digital marketing strategy, in a nutshell, consists of setting up your business goals, doing a bit of research, and deciding which marketing tactics will help you achieve them with the time and resources you have available.

It can be as long or as short as you want it to be. And I'm always in favor of simple....

READ MORE :- https://bit.ly/2Kv9hjU

5 Steps to create a powerful Social Media PresenceIt’s amazing how many businesses are on social media nowadays. Yet, ma...
05/04/2022

5 Steps to create a powerful Social Media Presence

It’s amazing how many businesses are on social media nowadays. Yet, many have no idea how to actually use social media to grow their business and build a powerful brand.

The problem is, most people skip important steps and simply start a social media account and post any content without a strategy in place.

To be successful in social media, you need a strategy. Here I share 5 important steps to use social media effectively.

READ MORE - https://bit.ly/2VEYhl0

5 Steps to kick start your E-mail marketingE­-mail marketing is one of the most cost ­effective, fast ways to build your...
31/03/2022

5 Steps to kick start your E-mail marketing

E­-mail marketing is one of the most cost ­effective, fast ways to build your business online.

Not everyone is ready to buy right now, a high percentage of people are just looking and gathering information for future purchases.

How do you make sure these people will choose YOU when they are ready to buy?

Simple! You build a relationship with them through email marketing, so they get to know you, like you and trust you.

Here are my 5 steps to kick start your email marketing...

READ MORE - https://bit.ly/2HmvGwJ

My top 3 secrets to a highly converting websiteEven if you have a brick and mortar shop, chances are you have a website ...
29/03/2022

My top 3 secrets to a highly converting website

Even if you have a brick and mortar shop, chances are you have a website for your business, and so you should. Most people search online before deciding where to buy.

What many people don't understand is that a website has one role to play, which is: convert visitors into leads and clients.

If you are driving traffic to your website via marketing campaigns, social media or blog posts, but your visitors aren’t contacting you, you need to have a good look at your website from a visitor’s point of view and ask yourself:

Would I contact this company?

Would I buy from them?

If your answer is no, or not sure, maybe it’s time to reassess your website.

Here are my top 3 secrets to a highly converting website.

READ MORE - https://bit.ly/2EV8mEW

3 Reasons you need a marketing planDid you know that approximately 90% of all start-up businesses fail within the first ...
24/03/2022

3 Reasons you need a marketing plan

Did you know that approximately 90% of all start-up businesses fail within the first 12 months?

And that 1 in 10 businesses that survive the first year, only 66% go on for another year?

A big number of small business start and run without a marketing plan (or any kind of promotional plan at all). No wonder the percentage of failure is so high.

After working in marketing for more than a 15 years, it really frustrates me to see this happening.

I understand that putting the time aside to work on a plan when you are already so busy is hard. But trust me, it will pay off in the long run and here is why:

READ MORE :- https://bit.ly/2NOeqSk

4 Low Cost Ways To Drive More Traffic To Your WebsiteWe all know we need to drive traffic to our websites. The more targ...
22/03/2022

4 Low Cost Ways To Drive More Traffic To Your Website

We all know we need to drive traffic to our websites. The more targeted traffic we get, the better our chances to convert those visitors into clients.

Note that I used the word “targeted” traffic. That’s because numbers are just numbers. What you want is more of your ideal clients visiting your website.

Today I’m sharing 4 easy and affordable ways to drive more targeted traffic to your website.

READ MORE :- https://bit.ly/2C9Nubh

How to get GREAT client testimonialsWe all know that great testimonials give credibility to a business. They provide soc...
17/03/2022

How to get GREAT client testimonials

We all know that great testimonials give credibility to a business. They provide social proof that you are indeed an expert in your field and can help others achieve great outcomes.

Whether you sell products or services, A-MA-ZING testimonials will help prospects choose your business over others.

But how can you get really awesome testimonials from your previous or current clients?

READ MORE :- https://bit.ly/2UxynzD

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We help Lifestyle Brands attract and convert more clients with ease, using strategies and systems, so you can reclaim your time and freedom.