Brand Audits

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Brand Audits

Brand Audits is a leading provider of brand auditing and strategic brand solutions for whole-of-business brand management.

We work with organisations to keep their brand strategically-focussed, and customer touch-points fused with exceptional brand experiences. We also help protect a brand’s value, prevent brand erosion, and increase market position. Our leading audit service is based on more than 30 year’s diverse corporate brand experience. National and international clients in corporate, retail, health, arts and go

vernment sectors trust Brand Audits to provide professional and independent branding direction. With a ‘bigger picture’ approach, we can embrace all the synergistic opportunities available to an organisation. And because we understand business, we place an unparalleled value on understanding and meeting an organisation’s stakeholders’ needs.

05/02/2023

27/05/2021

It's the inaugural 'Australian Made Week' until 30 May 2021! So why not order my Australian designed and printed, 'Brooch Series' note cards.

The note cards feature my drawings that celebrate the ‘Brooch’—inspired by Madeleine Albright’s book: 'Read my pins: Stories from a Diplomat’s jewel box'.

'Brooch 1: Floral Circular Brooch' (pictured) is the first drawing in the nine-part series that celebrates women, their stories, and the power of the brooch.

https://christinemoody.com.au/artwork/

Christine Jane Moody Brand Audits

26/05/2021

The Art of the Sell...
Another fun discussion yesterday w/ Anna Vidot . This week we focused on ‘Selling Kitchen Gadgets' (even though our drawers and counter tops are already full of them): What are the latest trends in kitchen gadgets; How does a kitchen gadget gain cult status; How are kitchen gadgets 'sold' to us; and What are some of the funniest kitchen gadgets that you didn't know you needed? ABC Canberra Brand Audits Christine Jane Moody

Listen here: https://bit.ly/2QSHhuT

11/05/2021

What fun we had yesterday on ’The Art of the Sell’ segment w/ Anna Vidot . This week’s topic focused on ’Selling Diamonds—'lab-grown’ (fake) [vs ‘natural’ (real)] Diamonds’ 💎 How do you go from selling ‘real’ to selling ‘fakes’; why are consumers moving to lab-grown; what's the future of real diamonds; and how have the messages changed (the ‘selling')? ABC Canberra Brand Audits Christine Jane Moody

Listen here: https://bit.ly/3y4tylm

Tiffany & Co. Pandora De Beers Helen Levonis

BrandTalk+ ABC Radio Brisbane: The Retail Panel with Steve Austin, DRIVE Thursday 15 April 2021: Listen from 1:19:30The ‘S’ word: Sustainability in the retail industry> Why are retailers tailoring their business models to reflect their focus on sustainability?> What does ‘sustainability’ mea...

28/04/2021

It’s Tuesday, so another great ’The Art of the Sell’ segment w/ Anna Vidot ABC Canberra. This week’s topic focused on ’Selling the public on using public transport again’. 🚃 🚌 What's happened to public transport usage since Covid-19; how do you sell using public transport to nervous commuters; why it's important to encourage the use of public transport; and how to enhance the 'new normal' commuter experience—maybe a barista on buses? 😆 ☕️ 🚎 ABC Canberra Brand Audits Christine Jane Moody

Listen here: https://bit.ly/3gKrFnK

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http://www.brandaudits.com.au/

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My 2017 #Moleskine was packed with exciting meetings, projects, and fun! Happy New Year to my new 2018 #Moleskine ⚡️ hope you’re up for the challenge 💃🏽

Unedited 🎬 #retailbrandstours Louis Vuitton #luxury

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