In our quest to create a music movement that will bring a renewed energy and freedom to Gaborone, we present to you Rejuvenation. Rejuvenation is a brand that was born to host events that will elevate your party experience every year on the first day of January, bringing you the hottest DJs from all around the world. We know that music has the power to embed memories in us and we seek to provide y
ou with the best party environment where you can create your best memories with the people you love. I had a BLAST” and also look forward to say “I can’t wait until next year!!!” We want you to feel a rush of euphoria every time you think of January 1st because we are in the business of REJUVENATING your spirit!!! In our logo, 3 elements stand out which provide inspiration for the design of the logo. The Youth & the DJ
These elements are represented by the speaker, the wings and the face of the young man wearing headphones. The Speaker - Music
The speaker represents music, the sound of Rejuvenation and the soundtrack to our lives. A quality musical experience is one of the main driving forces of the event and rightfully so because music creates an emotional and cognitive connection between experience and memory . The freedom to be yourself and the freedom to enjoy yourself. The symbolic meaning of wings include, ascension (rising to higher heights). When put into the context of Rejuvenation we could say “we rise to the beat of the music, rising above the worldly troubles and reaching a place where we are free from the pressure of everyday life ”. The Face with headphones – The Youth
The face of the young man has a dual meaning that represents two elements that the target market for REJUVENATION will relate to. The face which very clearly is the face of a young man represents the youth, the target market. The face, combined with the headphones resembles the djs, the people who provide the musical experience. WE WELCOME YOU TO OUR TRIBE!!!! OUR SLOGAN IS>>>>FOREVER YOUNG!!!
