A few short hours after evacuating Jasper, Will Baart was called back to help feed wildfire first responders. And even after leaving a second time when the fire reached town, he didn't stay away for long.
Baart, store manager at local grocer TGP Jasper, was eager to return and prepare the store for his neighbours’ homecoming. He even received civilian placard number two on re-entry. “My employees and my community — that's what kept me going,” he says.
Hear more of Baart’s story as part of Pursuit and Tourism Jasper's "Heart of Jasper" series. 💙
This summer’s Jasper wildfire forever changed the mountain town we love. But once the flames were contained, the spirit remained.
The “Heart of Jasper” series spotlights the people who make Jasper what it is. Hear from Mike Day, owner of Evil Dave’s Grill, as he reflects on his return and shares his hopes for Jasper’s next chapter. 💙
Merry Everything
Merry mountains. Merry gondolas. Merry moments of joy.
Merry everything, from Pursuit 🏔️
Embrace the Impossible
There's no better way to experience Banff and Jasper than with a combo package.
🚡 Banff Gondola
⛴️ Lake Minnewanka Cruise
🗻 Columbia Icefield Adventure
🏞️ Maligne Lake Cruise
Nightrise at the Banff Gondola
Sulphur Mountain has long inspired wonder, adventure and absolute awe in visitors. But this winter, the Banff Gondola is offering a whole new way to experience the summit after sunset with Nightrise.
➡️ Tickets available nightly until March 12.
Star Storm - Jasper Brewing Fire Engine Red Ale
Prime Minister mentions Pursuit in daily briefing
Maligne Canyon Icewalks | Jasper National Park
Wildlife Distillery Partnership