Pursuit Banff Jasper Collection

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Pursuit Banff Jasper Collection

Pursuit Banff Jasper Collection We bring the Canadian Rockies to life. Turquoise lakes, stunning summits and ancient glaciers. Marvel at glaciers echoing across the Canadian Rockies.

We present the very best experiences in Banff, Lake Louise and Jasper. Glide up a mountain summit. Trace crystal waters born on snowy peaks as they wind through the heart of Banff and Jasper National Parks. We present the very best of the Canadian Rockies.

01/27/2025

The Ice Odyssey experience is returning this May. Ride on an all-terrain vehicle to the Athabasca Glacier. 🙌

01/24/2025

At Pursuit, we believe sustainability is more than protecting the natural wonders of the world — it’s about fostering relationships with the people who’ve called these lands home for generations.

In 2024, we had the honor of connecting with Indigenous communities across Alberta, and B.C. From celebrating at the Mini Thni Powwow to attending the Makatew Medicine Bag Workshop to learning more about Indigenous communities at the Kepa Environmental Summit, we embraced opportunities to listen, learn, and grow.

These moments remind us that relationships move at the speed of trust, as Brenda Holder, Knowledge Keeper and Guide from Mahikan Trails beautifully shared with Pursuit's first Indigenous Partnerships and Storytelling Manager. 💛

Read the full story to learn how we’re putting our Promise to Place into action by building a more connected and respectful future.

➡️ pursuit.life/building-relationships

01/22/2025

A Banff winter dining experience like no other. 🍷 Have you tried Sky Bistro's seasonal menu yet?

01/19/2025

Every January, Banff and Lake Louise comes alive with the vibrant SnowDays celebration. ☃️ The fun doesn’t end when the sun goes down! The festival transforms into an captivating SnowNights experience with exclusive dining, events, and activities after dark. 🌙

www.banfflakelouise.com/events/snowdays

01/17/2025

Calling all 2025/2026 brides and grooms-to-be! 💙 We're thrilled to announce that we'll be at Alberta's largest wedding event The Wedding Fair - Calgary & Edmonton. 💍 Let's make your dream day a reality.

Get tickets here: www.theweddingfair.ca

01/16/2025

Skate with Jasper the Bear at Pyramid Lake ⛸️

January 19 & 26 from 2 p.m. to 5 p.m.

Slide and glide into winter fun with Jasper the Bear! 🐻 Skate across a stunning frozen alpine lake, relax on a scenic horse-drawn sleigh ride and take part in exciting winter activities.

01/13/2025

Give back, stay your way and experience Jasper’s best dining, tours and adventures by booking a Jasper Strong Package. Not only will your getaway include an authentic local experience, but it will also support the people who make Jasper remarkable.

Plus, $50 from each stay goes toward Jasper wildfire recovery efforts. 💙

Book here: pursuit.life/jasper-strong

01/11/2025

Book your next date night at Aalto on the shores of Pyramid Lake. 💕

01/09/2025

💙 Love Jasper? We want to hear from you! 🏔️

We're giving away a Jasper Ski & Stay Getaway! Share what you love about Jasper for a chance to win a two-night stay at Pyramid Lake Lodge, two lift tickets to Marmot Basin and $150 to Evil Dave's Grill.

To enter:
1. Follow
2. Like this post.
3. Comment what you love about Jasper and/or why you want to visit Jasper this year.

Winner must be located in the Bow Valley or Calgary area and willing to share their response on-camera if selected.

Giveaway ends on January 15, 2025, at 12 p.m. MST. Our favourite comment will be selected by a panel and the winner will be notified via direct message. "Calgary area" includes communities within a 100 kilometre radius of the city.

Full Terms & Conditions:
www.banffjaspercollection.com/market-research-sweepstakes/

01/07/2025

Kick off 2025 with a celebration of all things winter in Jasper. From can’t-miss culinary events to lake-top skating and block parties, Jasper in January invites visitors from near and far to embrace the snowy season. 🎉

Support this beloved mountain community and take part in winter fun with Pursuit’s lineup of events. Gather at Aalto for a multi-course feast, raise your glass of choice at Whisky, Wine and Hops, and get a taste of classic Canadian cuisine during the Poutine Showdown, along with many more action-packed activities. ⛸️

Don’t hibernate the winter away — celebrate the snowy season with Jasper in January from January 10 – 26.

01/01/2025

Cheers to the New Year! 🎇

12/30/2024

This year, the Banff Jasper Collection made major strides in advancing sustainability across our properties:

✅ $305,000 invested in LED retrofits to enhance energy efficiency.

✅ Nearly $10,000 allocated to upgrade appliances to energy-efficient models.

✅ $7,000 spent on replacing a water-condensing unit, saving up to 17,280 liters of fresh water daily at Mount Royal Hotel.

✅ Nearly $10,000 dedicated to pipe insulation at Elk + Avenue to minimize heat loss and boost efficiency.

And we’re just getting started. In 2025, we’ll launch a five-year sustainability roadmap with bold goals:

🌊 Reduce water use by 50%.

🚮 Cut per-guest landfill waste by 30%.

🌎 Slash carbon emissions by 50% by 2030, on the way to net-zero by 2050.

Learn more about our sustainability journey and what’s ahead here: www.pursuitcollection.com/news/from-ideas-to-impact/

12/27/2024

After a day spent skiing, hiking, or ice skating, cozying up in one of these comfy Miette Mountain Cabins is just what the doctor ordered. ♨️

Photo by: Jasper, Canada

12/23/2024

Bring your holiday spirit to the summit! ❄️ Join us at the Banff Gondola for a very vintage Christmas celebration, complete with Santa photos, classic movie screenings and a flurry of festive surprises.

12/22/2024

Here's to ski runs, winter fun and holiday puns. Merry everything, from the Banff Jasper Collection. ❤️

12/21/2024

Today is Winter Solstice, the shortest day of the year. ❄️ Here in the Canadian Rockies, we'll have about 8 hours of daylight. But starting tomorrow, we'll gain a few minutes each day!

12/20/2024

Reflecting on a year of resilience, inclusivity, community and stewardship! 💙 From supporting wildfire evacuees in Jasper to empowering employees through volunteerism and celebrating LGBTQ+ pride, the Banff Jasper Collection’s 2024 Promise to Place highlights the heart of what we do: putting people and the planet first.

This year, we:
✔️ Helped evacuees during the Jasper wildfires with donations, shelter, and transportation.
✔️ Donated over $12,000 for employee volunteer hours, supporting local causes.
✔️ Donated $20,000 for Banff Pride thanks to the successful Banff Gondola Mountaintop Pride and Lake Minnewanka Beer Voyage events.
✔️ Honored Indigenous stories through partnerships and guide training.

As we look back, we’re so proud of our team and the difference they’ve made in our communities.

To learn more about how Banff Jasper Collection continues to live and embody its Promise to Place commitments, visit the link:
www.pursuitcollection.com/news/rooted-in-community/

12/19/2024

Gather your loved ones to enjoy a meal at Farm & Fire during the holidays in Banff. 🎄✨

Address

100 Gopher Street
Banff, AB
T1L1J3

Website

http://www.banffjaspercollection.com/

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Videos

Max Darrah from Rockaboo Mountain Adventures has always loved the Canadian Rockies. But it was more than the stunning scenery that convinced him to lay down roots in Jasper. “It's the people, it's the businesses, it's the community of Jasper that really keeps me here.” Learn more about Darrah’s connection to home as part of Pursuit and Tourism Jasper's "Heart of Jasper" series. 💙

As founder and owner of Jasper Food Tours, Estelle Blanchette’s livelihood was put on pause following this summer’s wildfire. But as guests return, she's thrilled to spotlight her home in the mountains once more. “Sharing my love for Jasper is something I’ve always loved,” says Blanchette. “And I’m so excited to do it again.” Hear more of Blanchette’s story as part of Pursuit and Tourism Jasper’s “Heart of Jasper” series. 💙

A few short hours after evacuating Jasper, Will Baart was called back to help feed wildfire first responders. And even after leaving a second time when the fire reached town, he didn't stay away for long. Baart, store manager at local grocer TGP Jasper, was eager to return and prepare the store for his neighbours’ homecoming. He even received civilian placard number two on re-entry. “My employees and my community — that's what kept me going,” he says. Hear more of Baart’s story as part of Pursuit and Tourism Jasper's "Heart of Jasper" series. 💙

This summer’s Jasper wildfire forever changed the mountain town we love. But once the flames were contained, the spirit remained. The “Heart of Jasper” series spotlights the people who make Jasper what it is. Hear from Mike Day, owner of Evil Dave’s Grill, as he reflects on his return and shares his hopes for Jasper’s next chapter. 💙