The Love London Initiative is both a cause and a movement wraped up in a unique, not-for-profit promotional project endorsed by The City of London and Tourism London. We want to showcase who we are, what we have to offer, and why we have the best city to live and grow in. This film will not be your typical advertisement, but rather a high-contrast, edgy, and cinematic depiction of London as a subs
tantial, diverse and up-and-coming city. We want to market our city to the world in order to bring industries and corporations to London to help boost our employment rate, growth, diversity and job availability. It will be released during the prestigious World Figure Skating Championships in March 2013 when viewership and interest will be at their highest (a TV audience estimated to be 150,000,000). After the film has been released, "Love London" will become a full-service relocation incentive program not only for national and international investors, but for families and professionals abroad as well. We thank all our supporters and look forward to all the benefits that this will bring to our community.
