Principle Outdoors

Principle Outdoors Principle Outdoors is a leading sales agency that focuses on the marine and fishing industry across C We also offer qualified translation services.

COMPANY PROFILE


OBJECTIVE

• Working in unison with manufacturers in bringing products to retailers and consumers, enabling maximum market pe*******on and profitability
• Forging strong partnerships with retailers and consumers to build brand loyalty
• Contributing to the enjoyment and participation of our outdoor heritage
• Creating and supporting a strong positive visibility for the products w

e represent


EXPERIENCE

Present Representation:
Minn Kota, Humminbird, Cannon, Mustad Hooks

2016 Hired Mike Rossi as representative for Central Ontario. Mike has 11 years experience with Bass Pro Shops.

2013 Hired Vincent Rioux as a Sales Representative in Quebec to replace previous rep

2014 Added Mustad Hooks

2007-2015 Entered into a partnership with Integrity Outdoors, representing (Shimano, Power Pro, Jackall, Strike King) for Ontario and Quebec

2006 Minn Kota, Humminbird and Cannon (Ontario, Quebec, and East Coast)

2005-Present Hired first Sales Representative in Quebec

2004-2005 Minn Kota and Humminbird (Added Quebec and East Coast)

2003 Minn Kota (Ontario)

2003-Present Started Principle Outdoors Agency, a sales representation agency to focus on Ontario, Quebec and East Coast

1998-2003 Les Agences Pierre Gadbois (Quebec)
Sales Representative for Minn Kota, Cannon/Bottomline, Buck Knives, Magellan, Lucky Strike, Shakespeare, Plano

1998 Maurice Sporting Goods
Sales Representative Quebec

1996-1998 Le Baron Outdoor Products
Fishing Department Sales Associate

1990-1996 Professional Musician & Band Manager


AGENCY ASSETS

Having been born in Quebec, I am fully bilingual and maintain strong relationships with Quebec dealers. Principle Outdoors employs a fully bilingual office manager. Principle Outdoors owns a variety of boats and uses them to educate dealers and showcase products on the water. ACCOMPLISHMENTS

Rep of the Year:

Minn Kota (2002, 2003)
Minn Kota and Humminbird (2004, 2005)
Minn Kota, Humminbird and Cannon (2007, 2008, 2010, 2011, 2012)

10/12/2023
09/29/2023
From an incredibly knowledgeable fisherman, check out this laker tip.
09/25/2023

From an incredibly knowledgeable fisherman, check out this laker tip.

You can zero in on the zone that lake trout are using -- even in the middle of summer -- when the air and water temperatures are hot. Here is the quickest w...

I’ve loved all boats I’ve owned and this one is so good I’m taking it back to the dealer to get bigger. X-21 will be her...
09/02/2023

I’ve loved all boats I’ve owned and this one is so good I’m taking it back to the dealer to get bigger. X-21 will be here soon

Finally found actual offshore suspended largies in my home lake. Both over 4 and caught more when the went to bottom
08/24/2023

Finally found actual offshore suspended largies in my home lake. Both over 4 and caught more when the went to bottom

That 90 degree bend on this hook is for the snell knot but also locks the hook in. Drop shot largies are cool.
08/23/2023

That 90 degree bend on this hook is for the snell knot but also locks the hook in. Drop shot largies are cool.

Ok. Not supposed to be suspended in 40 FOW in august. Where da bass
08/21/2023

Ok. Not supposed to be suspended in 40 FOW in august. Where da bass

Begins tomorrow!
08/14/2023

Begins tomorrow!

Chippawa XDD is so easy to use. Try it on steep banks
08/03/2023

Chippawa XDD is so easy to use. Try it on steep banks

Don't forget Peterborough Pro Tackle when looking for NISHINE LURE WORKS top shelf baits.
07/23/2023

Don't forget Peterborough Pro Tackle when looking for NISHINE LURE WORKS top shelf baits.

Designed by one of our favourite lure makers, Hiroshi Nishine, the Baby Abino 70F by is such an innovative 3 in 1 customizable lure. It comes rigged as a Propbait, but also includes a cupped popper to easily transform into a Popper Bait. You can also purchase the SS Tune Set to transform the bait into a slow sinking Spybait.

Available in store and online (link in bio)

Get 'em while you can!
07/15/2023

Get 'em while you can!

Sinking Baby Abino is great. This topwater version will be killer!NISHINE LURE WORKS
07/05/2023

Sinking Baby Abino is great. This topwater version will be killer!
NISHINE LURE WORKS

Thank you for stopping by Nishine Lure Works YouTube Channel! NISHINE LURE WORKS■Baby Abino 70FSize : 2.76"(70mm)Weight : 0.22oz(6.1g)Type : FloatingCustomiz...

07/01/2023
Available online and at other retailers is the new Nishine DS Drop Shot Hook!https://fishingworld.ca/products/nishine-dr...
04/26/2023

Available online and at other retailers is the new Nishine DS Drop Shot Hook!
https://fishingworld.ca/products/nishine-dropshot-hook

The Nishine Drop Shot Hook will hold your bait better that any drop shot hook previous. The custom bend will make sure you plastic is held horizonal guaranteed. #2 6 per pack

04/18/2023
Humminbird sont au Salon de Maniwaki avec Equipements Maniwaki!
04/15/2023

Humminbird sont au Salon de Maniwaki avec Equipements Maniwaki!

04/07/2023

Fish Hawk X4D models now in stock!

- Transmits speed at depth, water temperature at depth, plus the true depth of your downrigger ball using water pressure

- Bluetooth wireless technology shares screen data with mobile devices

- Integrates with Cannon Optimum Downriggers

- Free Fish Hawk mobile app turns your smartphone into a second display and let's you log and share information

- Probe uses a 70kHz sonar signal to send data

- Display features large, easy-to-see digits. Perfect for old guys!😉

- Water-activated probe extends battery life

- Simple to install and operate

- Includes protective display cover

Tried to post this below but Facebook sucks...very easy to tie
04/05/2023

Tried to post this below but Facebook sucks...very easy to tie

Drop shot Hook..Improved? When Hiroshi showed me this last summer, I was doubtful. How do you improve on a drop shot hoo...
04/05/2023

Drop shot Hook..Improved? When Hiroshi showed me this last summer, I was doubtful. How do you improve on a drop shot hook? Try it

We received Nishine DS Hook at our warehouse in Japan and Canada. We will start to deliver this new hook soon.
My Dropshot fishing has been changed by this hook and hoping you to try!🎣

https://www.nishinelureworks.com







Such a great feeling when Gord Pyzer mentions two of your products as beiing top of the heap!
04/03/2023

Such a great feeling when Gord Pyzer mentions two of your products as beiing top of the heap!

03/30/2023
Any doubts on Mega Live? Check this out...Humminbird Jeff Gustafson
03/29/2023

Any doubts on Mega Live? Check this out...
Humminbird Jeff Gustafson

Day 1 and 2 leader Jeff Gustafson has had a slow morning, but just landed this keeper to give him two so far. Gustafson is still holding the unofficial leade...

Speaking of Horizontal presentations...try this hook. Hiroshi actually improved on all drop shot hooks.
03/29/2023

Speaking of Horizontal presentations...try this hook. Hiroshi actually improved on all drop shot hooks.

Thank you for stopping by Nishine Lure Works YouTube Channel! NISHINE LURE WORKSNishine DS HookSPECIFICATION: Type : Dropshot rig Size: : 6Price: USD$3...

03/29/2023

The best anglers have one thing in common: they catch more because they fish more. Ultrex helps you get the most out of every cast, and the most out of every...

What a great offer from Radioworld.
03/27/2023

What a great offer from Radioworld.

Radioworld is celebrating Jeff Gustafson's Bassmaster Classic win all week with 10% off Humminbird Mega Live until March 31st, 2023 with coupon code "GUSSY". Mail in rebates from Humminbird apply as well!

He Did It! Congrats Gussy and thanks for making all Canadian bass people so proud.
03/26/2023

He Did It! Congrats Gussy and thanks for making all Canadian bass people so proud.

Very cool!
03/22/2023

Very cool!

At some point in your life, you’ve probably witnessed schooling largemouth, smallmouth, or spotted bass out in the abyss of a lake. Every year, populations o...

03/21/2023

Looking to upgrade your fishing 🎣 boat this season?

What better way than by adding a trolling motor?🔥

Contact our parts department for more info.
705-866-2821

Address

Millgrove, ON
L0R2B0

Website

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Videos

It's all-out the Eye. @nishinelureworks

Keeping the lights on....for over a week!

Mode "Cercle"
Mode "Cercle"

Video sur la fonction "Cercle" avec iPilot Link Humminbird Minn Kota

Follow The contour
Follow The contour

Follow The Contour with iPilot Link Humminbird Minn Kota

Humminbird to Mercury Optimax Connection
Humminbird to Mercury Optimax Connection

How to hook up a Merc to a Bird ..Connecter un Merc a un Bird Mercury Optimax / Humminbird Helix Starting at Engine 1- Harness Assembly 84-879982T20 may already be installed in boat 2- Cable Assembly Adaotor Male 84 892452T01 3- Can P Gateway 8M0105243 comes with NMEA Drop Tee NMEA 200 Backbone 4- Ancor NMEA Single Device Starter Kit 270201 Humminbird 5- AS ETH NMEA2K 408390-1 not required for Solix 6- AS EC QDE 720074-1 Special thanks to Dwayne @ Xtreme Marine

Some more images of structure from Lac Des Iles Quebec.

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