Pack Light (named for the traditional call for Jews to be a "light unto the nations") honours Jewish change-makers through the creation of tote bags bearing their images and containing useful materials that advance their causes. To create a design for each bag, we facilitate the collaboration of a local Jewish artist and a representative of the subject's social mission. These totes are a proactive
and attractive way of celebrating Jewish icons who made a difference, and ensuring their positive efforts are continued today. We want people, Jews and non-Jews alike, to carry around this bag proudly - to wear something that will be a symbol of the North American Jewish experience, the lessons it may teach, the inspirations it may provide. We envision these bags sparking conversations and meaningful dialogue about what it is to be Jewish, and what it is to be a citizen of a larger global community.
“We all have baggage. Shlep yours with pride.”
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IG: packlightbags
Our founders:
Haley Yael Firkser
Zoë Freedman
Michael Yashinsky
The organizations that brought us together:
Yiddish Book Center's "Tent"
A Bit Off the Top
