23/07/2024
75 years ago today, July 23, 1949, Qualicum’s Village Theatre was declared officially open by local MLA Herb Welch. A parade, complete with pipe band, heralded the occasion. The theatre was one of many belonging to Harold Warren of Port Alberni, and he spared no expense here: ‘streamline moderne’ architecture, walls one foot thick lined with acoustical plaster, top-of-the-line projectors, automatic drapes and a pretty rose and turquoise colour scheme. Shows varied during the week. A typical lineup in 1952: Mon/Tues night – The Halls of Montezuma starring Richard Widmark; Wed /Thurs - Katie Did It, a comedy starring Ann Blyth, and a Saturday matinee, Disney’s Alice in Wonderland in Technicolour. Each movie was preceded by a newsreel, updated weekly, and a cartoon. For $5, local businesses could advertise with a ‘slide’ message which was flashed on screen before the show. The children’s ticket for ‘The Greatest Show on Earth’ was 50¢, and it included a chocolate bar. By 1974, the theatre, unused and neglected for several years, was purchased by the ECHO Players, who put in seats, stage and dressing rooms and turned it into the popular community theatre we enjoy today. Photo courtesy the Qualicum Beach Museum.