Brand Experience Design & Cultured Projects www.brauweiler.ca My process covers a wide range of activities including branding, communication and web work.
The strategies and tactics I develop focus on boosting brand advocacy through meaningful and authentic engagement with the audience to ultimately improve performance, increases sales and builds brands. My specialty is experiential concepts and strategies. All activities are geared toward the creation of social objects that generate Word Of Mouth (WOM) and conversational opportunities for my business partners.
Mojito: First Drink To Get Its Own Dedicated Embassy
An embassy for a drink? Really?!?!? The Havana Club has created a pop up shop of a different kind to promote Mojitos in the best possible way: an environment that oozes fun, freshness and Cuban lif...
Free Extended Naps in Selected New York’s Furniture Stores
‘Try before you buy‘ is a well established approach to allow potential customers experience the product before the actual purchase. ECO furniture designer COCO MAT from Greece takes t...
Free WiFi for Dog Poo in Mexico
Need to send an email but have no WiFi? Take your pooch for a walk in the park and you’re on your way to free global Interweb, at least in Mexico. Well of course this is no daily challenge ...
HUGE screens - yeah!!!!
A 90 square meter projection system of 270-degree engulfs the visitor of the Santralistanbul's Galeri1 to celebrate the 125th anniversary of this iconic brand. Antilop a creative agency based in Is...
Will we see somethign like this in Montreal?
The University of Oregon asked Second Story story to develop this highly engaging 3 part installation. Functioning as the starting point for university tours, the interactive installation, is meant...
http://achimbrauweiler.wordpress.com/2012/02/07/cocal-cola-giant-reminds-south-africans-to-recycle/
In Cape Town Coca Cola has installed this giant made of 4,200 crates to raise awareness for the need to recycle. The recycled structure, called "Eliot", is nearly 60 feet high and can hardly be mi...
http://achimbrauweiler.wordpress.com/2012/02/07/5th-installment-of-neoreal-by-canon-inc/
Canon presents this immersive installation, centered around the theme of "Neorela in the forst" during the Milan Design Week 2012. The two-part installation "seeks to express the 'undeniable connec...
Bruce Munro: "Starturn"
Installed on the longest night of the year the installation at the Holburne Museum invited people to ride the bike and raise Money for a charity (help the heroes).
Vimeo is a respectful community of creative people who are passionate about sharing the videos they make. Use Vimeo if you want the best tools and highest quality video in the universe.
This interactive kinetic installation transforms kids into puppeteers. Looks like FUN!!!!
This is the updated 2.0 version of our Kinect Interactive Puppet prototype ( http://vimeo.com/16985224 ). Puppet Parade is an interactive installation that allows children to use their arms to puppeteer larger than life creatures projected on the wall...
My friends and partners from Surrface3 have won a prestigious design award. Congrats to the entire team!!!!
Mercredi soir, le gotha du design québécois s'est rassemblé pour les cinquièmes Grands Prix du Design, un concours voué au design d'intérieur et d'objet, et...
gorgeous and poetic outdoors installation
since 1999 home of design culture, leading independent publication for design, architecture, art, photography and graphics
LED driven, interactive installation: looks very cool!
BIG + Kollision + Schmidhuber & Partner team up to bring BIG’s vision of future urban mobility to life for AUDI at Design Miami/ 2011, running from November 30th through December 4th adjacent to Art Basel Miami Beach. BIG originally presented the concept...
Content is king for the hotel
By incorporating a simple as feature as reservations into their new online magazine, Mandarin Oriental demonstrates that branded content publishing and (measurable) revenue generation can co-exist.
Great installation in Duisburg, Germany, taking in inspiration from roller coaster.
WOW
since 1999 home of design culture, leading independent publication for design, architecture, art, photography and graphics
so cool!!!! and yet so simple
This is a piece created to question whether it was possible to film animation in realtime. Part of my CSM 3rd year disseration project I was looking at proto...
We need more art in public spaces!
since 1999 home of design culture, leading independent publication for design, architecture, art, photography and graphics
Toronto's got it's own permanent installation from united visual artists (UVA) in the Eaton Centre. I'm jealous...
since 1999 home of design culture, leading independent publication for design, architecture, art, photography and graphics
For those who did not make it. Here is a making off, of the artwork in the shopping window at Artemano. A project I did together with Écorce. It looks much nicer live. Gotta see it if you're around there (St-Laurent close to Rachel).
Écorce atelier créatif a mandaté les artistes Kirsten McCrea et Tyler Rauman afin de transformer l'immense baie vitrée du magasin Artemano sur la rue Saint-Laurent à Montréal. Inspiré par les racines indiennes des meubles et accessoires de la chaîne...
Must be great (and probably a bit disorienting) to walk through that space.
since 1999 home of design culture, leading independent publication for design, architecture, art, photography and graphics
Crazy installation
since 1999 home of design culture, leading independent publication for design, architecture, art, photography and graphics
great installation in public space
since 1999 home of design culture, leading independent publication for design, architecture, art, photography and graphics
seems irritating yet interesting enough to make me want to go inside...
since 1999 home of design culture, leading independent publication for design, architecture, art, photography and graphics
beautiful visuals and nice sound track
October 2011: In celebration of two imminent honours from the Visual Music Award 2011 and the Premio Simona Gesmundo 2011, Sync is finally making its Vimeo debut! Aaaaand .... Thank you Vimeo for making this a Staff Pick!!! **** SYNC. A CIRCULAR LOOPING...
stunning, gorgeous, amazing...
We were invited by the Spanish film director K**e Maíllo to take part of his first feature film, 'Eva', by making the main titles. 'Eva' is a retrofuturistic sci-fi thriller in which Alex, a young scientist, returns to the town where he grew up to complete...
Very colorful stop motion animation to re-brand a Russian TV channel by Greg Barth from Montreal
Vimeo is a respectful community of creative people who are passionate about sharing the videos they make. Use Vimeo if you want the best tools and highest quality video in the universe.
This looks and sounds like a lot of fun.
Night Bright is an interactive installation of nocturnal discovery where children use their bodies to light up the nighttime forest and discover the creatures that inhabit it. Listening to the creatures' sounds children can locate them in the forest,...
What a great way to get kids interested in art and art related subjects
since 1999 home of design culture, leading independent publication for design, architecture, art, photography and graphics
Great installation in Japan's MORI Art Museum
chinese contemporary artist tsang kin-wah is working on an ongoing project called 'the seven seals'. the series of seven digital video installations uses texts and computer technology to project tsang's thoughts on various issues of the day. the body...
Amazing animation and equally amazing sound track on the Korean alphabet
work about movement of Hangeul director jjee sound sora re.sort - fold air tools ae cs5 blog wwwow.egloos.com
Suddenly the Jetsons seem so yesterday...
Watch "A Day Made of Glass" and take a look at Corning's vision for the future with specialty glass at the heart of it. Learn more about Corning at corning.c...
Brauweiler is responsible for an experiential intervention (traveling mini exhibition) for RONA about their sustainability efforts. It promises to be an amazing project, if only the deadline wasn't so tight...
This looks sooooo cooll! Bigger is better sometimes, right?!?!?
SENSORY-MINDS GmbH, in cooperation with "Montfort Werbung", has developed the "Multitouch Experience Cube" - an eye-catching interactive trade show event installation. The walkable LED cube for the GRASS GmbH showcase has been the highlight at the Interzum...
Dirty a shirt through in Stockholm's central station through a facebook app. Highly engaging intervention for a product category that us usually not: laundry detergent.
During one week, 29 August -- 3 September, in a specially built glass box in the waiting hall of Stockholm Central Station, passers-by can watch as clothes a...
great installation, bringing colour to the public space.
since 1999 home of design culture, leading independent publication for design, architecture, art, photography and graphics
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