🧐 Do you know the secret weapon travel brands are using to supercharge their marketing? It's first-party data - the digital crumbs you leave behind as you dream and plan trips online.
Travel companies are getting smarter about collecting and connecting the dots on all the interests and preferences you share across websites, apps, and social media. And with that valuable first-party data, they can serve you way more personalized, relevant trip recommendations and offers.
But what if Destinations could tap into this treasure trove of consumer insights too? I wrote a blog post that explains how Destinations can start gathering rich first-party data by creating "sticky" online experiences that encourage trip planning and booking right on their website.
It also explores the power of combining first-party data with other sources to get an incredibly clear picture of their marketing impact and better plan future campaigns.
Want to unlock the potential of first-party data for your Destination marketing? Give this a read:
https://www.vbt.io/goto/81Zz
#destinationmarketing #datafordestinations
🎵 Ever wondered how Spotify knows exactly what music you'll love? The secret lies in their genius personalization engine!
From custom playlists tailored to your tastes to social sharing with friends, Spotify pulls out all the stops to curate a unique listening experience for each user. Their algorithms analyze your habits, likes, and history to generate personalized playlists like Discover Weekly, surfacing new artists you're bound to enjoy.
But it's not just about the tech - Spotify's personalization fosters connections too. You can collaborate on playlists with others, see what your friends are jamming to, and even get recommendations based on their activity. Talk about a musical social network!
Want to learn how tourism Destinations can apply the same strategies to their own websites? Give the full blog post a read:
https://www.vbt.io/goto/822E
#destinationmarketing #firstpartydata #personalizationmarketing
😲 Do you know what kind of data is becoming the most valuable for destinations?
First-party data - information collected directly from website visitors - is a game-changer in the world of Destination marketing.
As privacy regulations tighten and cookie tracking declines, first-party data allows for unmatched precision targeting, personalized visitor experiences, and powerful predictive analytics. 🎯
Industry giants like Netflix and Amazon have built empires by leveraging this proprietary data. Now destinations can follow suit to truly understand and cater to their visitors.
So, the question becomes, how can Destinations gather deeper first-party data on their site visitors?
#destinationmarketing #firstpartydata #personalization
Happy National Tourism Week 2024 from trippl on the North Shore of Prince Edward Island!
#tourismcanada #atlanticcanada #destinationmarketing
Where do you want to go?
Do you love to travel?
Better yet, do you love to plan trips? 🚀
Sign up to help beta-test our new trip planning app ... it's map-based and it is FREE!
We are launching to early adopters soon and we want your feedback!
https://trippl.ca/
#tripplanning #TripPlanningMadeEasy
The CrowdRiff SEE conference was a fantastic experience ... the team put a lot of energy into providing high quality, local experiences including a whole range of indigenous dancers during the first evening welcome session. The black light on the dancers really elevated the performance.
#indigenousart #denvercolorado #tourismconference