Vision Mantra

25/05/2018

Sound and brand relationship is evolving.

https://www.cmo.com.au/article/641167/wired-sound-why-brands-need-shift-emphasis-audio-experience/

​It is often said smell is the most evocative senses, readily resurfacing memories and feelings. But with marketers generally limited in their ability to reach the olfactory organs of most consumers, other senses can still be used to great effect.

21/04/2017

Mood Media's playlist guru Danny Turner shares with us on how brands can use music to grab customers' attention and heighten their in-store experience.

09/04/2017

The future of AR is not visual, it's sonic.

https://thenextweb.com/apps/2017/04/07/here-one-earbuds-real-future-of-ar/ #.tnw_qVVDS4Gj

The future or AR is not visual, it's sonic, and that's exactly the statement the Here One wireless earbuds made to me when I used them.

02/11/2016

If you are creating a short audio signature, should it be 3, 6, or 9 notes long? Surprisingly, there's an optimal value! Guest author Nitish Sharma explains what audio branding is, why you might want to use it, and where to start.

http://www.neurosciencemarketing.com/blog/articles/sonic-audio-branding.htm?utm_content=bufferb31c8&utm_medium=social&utm_source=facebook.com&utm_campaign=buffer

Audio branding isn't just for giant brands - even smaller businesses can create a sonic signature and increase their brand value and customer loyalty.

26/08/2016

Cool new promotional tools for Royer Boots.

Director, Music, sound, editing and graphic design: Paul Baraka from Vision Mantra.

https://youtu.be/XPnNexUQUmg

Starring: Sharlene Royer and Yves Langlois
Director - Stunt coordinator: Lauro Chartrand
Director, Music, sound, editing and graphic design: Paul Baraka
Producer, Writer and Original Concept: Sharlene Royer
Director of Photography: Hugue Saint Louis
Set photographer: Ivett Gonda
Concept developers: Sharlene Royer & Paul Baraka

Since the announcement of my new collaboration as an ambassador of Royer, I wanted to contribute in my own way to the development of the company. From that m...

20/07/2016

Music has enriched people's personal lives pretty much since the beginning of time, but scientists today have uncovered how best to make music enrich your professional life, too.

12/06/2016

http://www.adweek.com/socialtimes/jason-beckerman-unified-guest-post-power-not-parity/640298

It’s time for the marketing industry to deliver power built on social network’s native functionality, not compete with it--and for marketers to ask their vendors if they are truly innovating, or just catching up.

17/12/2015

Vision Mantra et la Ville de Bromont vous souhaitent de Joyeuses Fêtes! https://www.youtube.com/watch?v=IAX9elAYujU

Video producte par Vision Mantra pour la ville de Bromont

Les élus et le personnel de la Ville de Bromont vous souhaite de joyeuses fêtes.

06/11/2015

What about music? Will you do it for free?
http://www.photographybay.com/2015/11/05/watch-what-happens-when-you-ask-non-creative-professionals-to-work-for-free/?utm_campaign=shareaholic&utm_medium=facebook&utm_source=socialnetwork

Toronto advertising agency Zulu Alpha Kilo created this video to demonstrate how absurd it is for people to ask for the advertising industry to do spec work in hopes of getting more business. As de...

28/09/2015

''Neuroscience tells us why music is such an integral part of what makes us human."

We know music and emotion are connected, but neuroscience tells us why music is such an integral part of what makes us human.

23/09/2015

The magic of music and the human brain.

“It brings them back into that time of their life,” Huber said. “They can remember the music. It’s so ingrained in their brains and I think they’re able to remember more. I think their recall is better. They’re happier.”

After watching the documentary “Alive Inside,” Victoria Reyna, then president of the Sigma Alpha Iota music fraternity at UTSA, said her members were inspired.

10/03/2015

http://www.adweek.com/adfreak/clockwork-these-brands-found-time-absurd-tweets-about-apple-watch-163376

By now you've heard all about Apple's new gadget—that futuristic iPhone accesory known as the Apple Watch. When the biggest brand in the world releases a new product, it's a cultural event. And that means Twitter explodes as everyone—including brands—offers their hot take on the new timepiece.

03/03/2015

The Muscles from Brussels famous for his 1996 cameo in an episode of ‘Friends’ has released three full minutes of green screen footage, and given the Internet license to do whatever they want with it. And while that footage has only now been released for free usage, it’s actually been around for a few months and fans all across the world have been splicing the Kickboxer into their glorious videos. And this is one of the funniest result, oh Internet how we love you! https://www.youtube.com/watch?v=vUyXzCMdUSY

Jean-Claude Van Damme visits Equestria to defeat the evil Queen. I saw the green screen footage and knew what had to be done. Sorry it's been a while since m...

20/02/2015

http://www.adweek.com/adfreak/everything-you-never-want-hear-radio-ad-two-very-funny-videos-163063

Jim Elliott, the new global chief creative officer of Arnold Worldwide, and voiceover artist Paul Guyet made these two amusing videos (in what looks like Michael's house from GTA5) explaining how to win a 2015 Radio Mercury Award—by demonstrating all the terrible radio ad clichés that will guarantee…

20/02/2015

https://hbr.org/2015/02/marketing-is-dead-and-loyalty-killed-it

Do you like your customers enough?

16/02/2015

http://www.adweek.com/news/technology/10-must-see-digital-marketing-stats-past-week-162975

Here are this week's 10 most intriguing numbers from the digital marketing space, including data about millennial moms and smartphone users' app habits. 1.

18/08/2014

Go a bit deeper into the future and "live concerts" could be virtual shows, where listeners use full body haptic suits, virtual reality goggles, and implants or brainwave headsets to participate and listen into their favorite musicians. The twist is the musicians themselves will be plugged in too, and you'll be listening to the music they play in their minds.

http://motherboard.vice.com/read/telepathic-melodies-are-the-soundless-music-of-the-future?utm_medium=twitter&utm_source=twitterfeed

No more wires; no more earphones; more play buttons. Just thoughts—and scans of those thoughts, meandering about your brain.

14/06/2014

How do spiders use music to catch prey and find mates?

http://ht.ly/xWrUz

Spiders apparently know how to harness the power of music. Spider silk transmits vibrations across a wide range of frequencies so that, when plucked like a guitar string, its sound carries information about prey, mates, and even the structural integrity of a web.