04/02/2017
The outpouring of love and support after my announcement today has been overwhelming. Thank you for your emails, facebook messages and texts. It is so amazing to remember all the people I have met over the years and I am feeling so blessed by your kind words and support. 💜
Please read this important announcement from Yaya Baby Boutique & Education.
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The Next Chapter
It’s a bit scary, but the next chapter isn’t written yet. Not even an outline. What I do know is that over the last several months I have had some clarity about my business.
I have decided to close the Yaya Baby store.
Whew! It took me a long time to come around to that idea.
I've been hanging on because there really are so many things that I love about the store. Mostly, I love meeting people and genuinely helping families. I really tried to love the rest of it, but the many stressful sides of small business ownership have finally made me realize that it is time for this chapter to be complete. The best part has been the dear friendships that I have made - friendships that I know will last a lifetime, and I’m grateful to have met so many special people. There was also a sense of pride and validation every time I helped a family find the perfect carrier to make their lives easier and see their confidence as parents increase. And, ohhhh... all the adorable babies!!! While running Yaya Baby has been challenging, it has also been extremely rewarding.
Over the last 5 years, I’ve given a lot of time, as well as emotional and mental energy to this business and am feeling like my values and priorities are shifting. Time is precious. Kids are only young for a short time. I know that’s cliché but I already feel like I have missed so much over the last 5 years, especially this last year, and I don’t want to regret it any further. I started Yaya Baby when Rory was only 2 months old, and now he’s a bright and spunky Kindergartener. Where has the time gone? I’ve been trying to balance being a mom with owning a business and not feeling 100% successful with either, and feeling constantly pulled in two directions.
I could also write an entire post about the challenges of running a small business and all the outside factors that contributed to my decision to close, but I’m not going to do that today. Instead, I want to express my deepest gratitude to everyone who has supported me over the last 5 years. You followed me through our various locations, told your friends about the shop, spent your hard earned dollars online or in the store, and I greatly appreciate it. I hesitated with my decision to close because I didn’t want to disappoint all of you who have stuck by me and been so supportive. So I thank you, and will carry that feeling of support with me as I move in to the next phase of my life.
Our families’ number one priority at this time is to simplify our lifestyle. Reduce stressors. Be present. Make time. Minimize our possessions and our demanding schedules to make time for more. More fun. More friends. More family. More soccer games. More school field trips. More… options. When looking at what stays and what goes, the store is anything but simple.
What I do know is that I am still passionate about Babywearing and Cloth Diapers, and I love working with families. After taking some time off to focus on my family and my health, I’ll reassess the option to teach classes and offer private appointments and explore different options that are more in alignment with my family’s values and our desire for this more simplistic lifestyle. I already have some really exciting prospects for new class locations!
Save the date for an evening shopping clearance party next Friday, February 10th from 7-9pm, and what's left will be available Saturday the 11th from 9-4. There are also baby wearing, cloth diaper and car seat classes still running throughout February.
Usually I like to have a firm plan, but for once I’m ok with seeing what happens, and am even kind of excited. You know that feeling when you have a tough decision to make but once you finally do, a huge wave of relief floods over you? Then you know you’ve made the right decision. It’s not easy, but it’s right.
xo,
Janelle