Core Sport Communications

25/04/2018

Tragic events like those in the City of Toronto bring can people together in a display of strength, solidarity, and support. And even if for a moment in the world of sports, the me-vs-you mentality subsides; the competitive spirit takes a back seat; and just like it has in several other instances, reality is thrust into the forefront to demonstrate definitive support for what is happening beyond the sidelines. And whether it was the teams that call T.O. home, or those who simply visit when the schedule says so, one thing has been clear - we are all !

Toronto Maple Leafs defenceman Ron Hainsey joins Kyle Bukauskas to offer condolences to those affected by a van attack incident in Toronto and comment on Game 6 against the Boston Bruins.

23/04/2018

It's not just the players who need to be at the top of their game for the NHL playoff push, but the social media personnel as well, because when the lights shine bright on the ice, they also shine on the communications strategy. The San Jose Sharks have embraced this concept thus far in their quest for Lord Stanley's mug, and will now do so against not only one of the hottest teams on the ice, but one of the most electrifying online - Vegas Golden Knights!

After sweep of Ducks, the Sharks social team isn’t pulling any punches ahead of Vegas series BarDown Staff San Jose Sharks Avatar , (Twitter/San Jose Sharks) The San Jose Sharks sweep of the Anaheim Ducks has been one of the biggest shocks of the post-season thus far. While their advancement isn....

18/04/2018

Not only are a widely-used type of content, but they are also a source of engagement and information when it comes to your online communications! Don't believe us? Watch Brooke Henderson take on the emoji challenge at the CP Women's Open to express a great deal of information with just a few simple faces!

“Brooke Henderson takes the emoji challenge in this fun video with https://t.co/qmLPGeS3X7”

17/04/2018

If there is one thing that is good for in the sport industry, it is to express emotion and fandom. And one of the most recent examples of this expression came in the form of the reaction to Manchester United FC's result last night that clinched the Premier League title for Manchester City!

Manchester City were confirmed as Premier League champions on Sunday after neighbours Manchester United lost to West Brom.

01/11/2017

There are plenty of things to be afraid of on , but your online communications don't have to be one of them! So don't turn your online efforts into a trick when we can help make them a treat for you and your business!

We get to the Core of your online communications

29/10/2017

Your business will go much farther if there is meaning behind what you do, and that includes the way you interact with your customers. Providing a human touch and personalized effort in these conversations can go a long way toward making your business' communications strategy excel!

Most buzzwords normally induce sighs and eye-rolling, but that’s no longer the case when people talk about “engagement.” Once a meaningless word with no clear definition, it’s more recently become an important part of the discussion around what business-to-business clients want and how sellers inter...

28/10/2017

As much as you just want to finish writing and click send, it's important for you to edit your content first! Whether it's fixing grammar, better aligning with your content goals, or just removing some of the unnecessary lingo, you can't bypass this critical writing component!

Do you know the best places to start when content editing? Here are five smart strategies that help turn your drafts into memorable presentations.

27/10/2017

We know that many businesses understand the importance of social media, but that doesn't mean all of those businesses are fans of it. But just because you aren't enthralled with the concept, you aren't exempt from using it. The reality is that, no matter your business, there is a way for you to use social media, and like it or not, it is no longer optional to have a social media presence!

Many people say they can't dance, yet they go places where people dance. Why? Because attending doesn't equal a dance-off. The same is true of social.

24/10/2017

Word choice can make all the difference on social media, so choose wisely. This concept holds especially true if you're looking to engage your followers and want them to buy in. So when you write your next post, don't forget to allow your audience the space to chime in, share, and learn!

Every month, I consult with a variety of entrepreneurs and brands on their social media strategy. When I first meet with them, they always raise the…

23/10/2017

Sometimes, your creativity just hits a wall when trying to create content. But that rut doesn't have to last long if you can brainstorm your way out of it! Think outside the box, write whatever comes to mind, or even take a step back to just relax, and before you know it, your creativity will be flowing once again! http://www.finearttips.com/2010/11/5-unique-ways-to-brainstorm-out-of-a-creative-rut/

Whether you are a writer, a painter or a creative person of any sort, there’s nothing more intimidating than staring at a blank canvas. At times, it feels daunting and can even cause anxiety. After all, a step in any direction is the first step down a creative pathway... ...and what if it’s the

22/10/2017

People see emails left, right, and centre throughout their day. And more often than not, those emails will barely be read, let alone resonate with your audience! If you want your email marketing to leave a lasting impact, therefore, add a little more of a personalized approach!

Email personalization is a tactic used by many marketers today. Of course, they’re doing it for a good reason. Long gone are the days of one-size-fits-all messaging. Instead, modern marketers are striving to leverage personalization in emails that feel like they are custom-made for the individual. P...

21/10/2017

Video can be one of the most effective and intriguing assets in your content marketing tool belt, but it is by no means foolproof. You can spend the entire time explaining something, talking about yourself, or simply lacking the ability to tell your story - all of which are formulas for failure when trying to capture your audience's attention! So don't just point and record; think long and hard about your video marketing!

Learn how to stop killing the joy in your video marketing efforts with 5 simple tips from Tim Washer.

19/10/2017

We all know that your website is a critical component of your online presence, but that doesn't mean you can't use your offline marketing efforts to benefit it! Whether you use print ads, signage, clothing, or networking events (just to name a few), your online marketing will thank you!

Whenever you’re trying to make your website more popular, online marketing is the natural response. Is it the only available alternative?

18/10/2017

Influencers are supposed to know what they're talking about, right? While much of what these social media mainstays are saying can be used to benefit your own efforts, you shouldn't just blindly follow what they say. It's OK to form your own opinions, question what is being said, and think about how their social media tips and suggestions would work for your business.

Accept the fact that 99% of social media advice is false. The clue to learning from others is to identify those who actually give valid advice.

17/10/2017

Just because your industry doesn't scream excitement doesn't mean your content can't! It doesn't matter what type of work you do or what industry you're part of, you can still keep readers interested in what you're saying. All it takes is the ability to recognize your audience, understand what they will be looking for, and write in a manner that will satisfy them!

Your industry may be boring, but that doesn't mean your blog posts need to put your customers to sleep. Here are some tips for writing interesting blog posts.

16/10/2017

140 characters (or perhaps 280 shortly) may not seem like a lot of space to share your content, but it can be if you know how to use it. There is so much you can do with just a few characters to share your story with the masses, so you must consider your images, your links, your headlines, and even how to be MORE efficient than those character limits!

Twitter is one of the most effective means of getting your message across your target audience. Here are 8 tips for telling stories on Twitter to engage

15/10/2017

You don't want your content to just hide in the shadows when you should be shouting it from the rooftops. With that in mind, you must integrate social media promotion into your marketing strategy. But you can't just take your posts for granted; you need to consider everything from the platform to the timing to the tone to make sure you're promotion is up to s***f!

Where better to promote your content than where we spend more than 25% of our online time: social media. Learn how to do it effectively with these hot tips.

14/10/2017

Running a successful blog takes a consistent effort that starts with your content. But sometimes, the content just isn't there. When those times come, however, it's important that you don't just leave it be, but rather, power through. The content ideas are out there; you just have to find the inspiration to keep your content creation moving forward!

If you struggle with what to blog about getting clear on what you offer and who you offer it to can help you break through your writer's block. This is how.

13/10/2017

How hard can it be to maintain a strong 'About' page on your website? After all, it's just talking about yourself! But if you want to truly help yourself jump off the page, going the extra mile is a must. So from posting current photos to linking to relevant content to creating effective calls to action, give your 'About' page what it needs to succeed!

When was the last time you updated your About page? Let me rephrase that. When was the last time you looked at your About page?

12/10/2017

Does your content have a tendency to repeat itself? Does it lack a logical flow from one part to the next? Maybe it's just a little too long-winded? Whatever may ail your content, it all starts with your writing. You must be mindful of your process of creation if you want your words to truly jump off the page!

We write to be understood. This article will help you use prose to increase your chance of getting your point across and writing compelling copy.

10/10/2017

The right email can be a game-changer for your business, but not every email will make waves if you don't strategize first! Email marketing is a worthwhile undertaking for your business, but it's best to dip your toe in the water first by starting small, building your list, and segmenting your emails. And of course, through it all, you must be your audience first!

Email marketing is the best channel to convert leads into sales and has great ROI. So, it's vital to have great email marketing campaigns to generate more..

09/10/2017

We want to wish all of our friends, family, and followers a ! We hope you're enjoying a festive long weekend surrounded by great food, great company, and plenty to give thanks for!

08/10/2017

We're sure you have lost track of how many website pop-ups you've closed over the years (or maybe even over the hours), but that doesn't mean they can't be effective when used properly. With the appropriate format, an eye-catching design, and a willingness to test and learn, your next pop-up can yield the traffic you want it to!

One of the best ways to collect a ton of emails on your website is with pop-up forms. This article unpacks 10 rules for how to design pop-ups that convert.

07/10/2017

Your blog can do so much for your business, and in a similar fashion, it can tell you a great deal about how it's helping. But if you aren't listening, or even worse, aren't paying attention to what it's really saying, then your blogging may be short-lived! Understand what your blogging goals are and how you can best track your results therein.

Vanity metrics make you feel good but they don't give you a clear picture of what your blog has achieved or the direction you should go.

06/10/2017

Frustrated by the lack of success from your last social media campaign? Wondering how to make sure your next ad spend is worth the money? Your campaign efforts take consistency and frequency, consideration of your audience, a personal touch, and a desire to improve. So without all of that, your destined to be left scratching your head!

Let’s explore what, exactly, a social media strategy needs to become profitable.

05/10/2017

As much as you rely on others to refer people to your business, you play a significant role in making that happen. Whether it's asking directly, wowing them indirectly, or anything in between, your own business is a key contributor to your word-of-mouth marketing. So no matter how you want to make it happen, you must be mindful of the role you play!

A study by market research firm, Nielsen, showed that 92% of customers trust recommendations that came from friends and family. Word-of-mouth is a powerful marketing force that is based on trust that you can nurture and have consistently in your business. Best of all, it is cost-effective compared t...

04/10/2017

When it comes to your social media, there's no reason you should be giving anything but your best. And while being the best isn't easy, a few key considerations - like putting forth the time and effort, developing a unique strategy for you, and creating your own content - can truly help to elevate your social media to the top!

Random acts of social media getting you nowhere? Grab these three strategies and start seeing results from Peg Fitzpatrick.

03/10/2017

There are no shortage of benefits to strong visual marketing. You can convey information quickly, you can grab attention, and you can achieve better retention from your audience. So what are you waiting for? Start reaping these valuable rewards and get more visual with your content!

There are many types of visual content and endless ways to apply them. Take inspiration from 10 brilliant campaigns that made the best use of imagery.

02/10/2017

Too wordy? Too personal? Not enough value? There are many elements that go into strong email marketing, and as a result many ways that your next email can end up in the delete folder. So be careful to craft your next campaign with consideration of everything from the subject line to the salutation!

This infographic looks at ten things you're probably best leaving out of your emails - a good reminder ahead of the holiday campaign push.

01/10/2017

One of the best things your business can do for its content marketing is keep it organized! If you lose track of what's most pressing in terms of your content creation and distribution, your efforts will be for not. So whether you use editorial tools to assist or not, be sure to keep your content on track!

The term “content marketing” is popular. It’s on the lips of every ambitious entrepreneur and marketer. But it’s also a loaded term. After all, what is content? The Content Marketing Institute defines content marketing as follows: That’s a great definition in theory. In practice, however, it isn’t a...