19/11/2024
📌 It is a pleasure to announce Masterclass 7 on Service Design. It will take place next week on Wednesday November 27th from 4:00 to 6:00 PM Central European Time.
👉 To enroll please visit:
https://lnkd.in/gReYwwEh
🚀 Service design aims to support organisations to deliver improved or new services with optimal user experience to customers and also to employees. Additionally, the fast proliferation and adoption of digital technologies have provided even more opportunities and challenges for developing new services, enabling the automation and simplification of user interfaces.
📌 As a consequence, over the past years servitisation and service design have gained huge traction among startups, SMEs, established global enterprises and also governments. Throughout this masterclass, participants will explore what is service design and how it can enable organisations to deliver human-centric solutions to exceed their expectations by learning key principles and tools. During this masterclass participants will:
📌 Obtain an introduction to service design and its impact in organisations and the economy.
📌 Reflect about several successful cases of innovative services
📌 Obtain an overview of the service design methodology & approach
📌 Understand how to define a challenge & opportunity to bring service design to life
📌 Reflect and identify who are you designing for: customers, employees & stakeholders
📌 Gaining user insight learning several human-centred research methods
Learn how customer journey maps and service blueprints are created and their impact
🎤 Dr. Nicolás Rebolledo Bustamante is a service designer based in London. His academic and professional practice involves developing and implementing design-led service innovation processes. He holds an MSc in Technology Entrepreneurship from the University College London (UCL) and a PhD in Service Design from the Royal College of Art. He co-founded UNIT, a global innovation and strategic service design consultancy.
He is a Senior Tutor in Service Design and Design Futures at the Royal College of Art, where he leads the Service Futures Studio. He also co-founded the Wicked Acceleration Labs, a joint research partnership between the RCA and Imperial College Business School. He has been a teaching fellow at UCL School of Management, a tutor at London Business School and a visiting lecturer at Imperial College Business School. He also works as an independent consultant for various start-ups, private companies, charities, public institutions and international organisations such as IDB, OECD, British Council, VISA and Amazon.
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