Afflux

Afflux A Beijing-based Boutique Consulting and Marketing Agency
http://www.affluxmcc.com/ Afflux represents the upward trajectory of your business in China.

We work with you to achieve success in this blossoming but often very complicated consumer market. Beijing-based but with global reach, we are a boutique consulting and integrated marketing firm that specializes in the fashion, hospitality and entertainment sectors. Multidisciplinary in mindset and always mindful of synergies emerging from our diverse backgrounds and networks, we bring our love of

fashion to our restaurant and hotel clients, ensuring a stylish brand image and attention from the hippest clientele and ample coverage in the hottest publications. Conversely, our fashion clients can expect events at the most happening venues and the most creative f&b experiences available. Beyond just creating the most memorable events in town and delivering tremendous visibility for your brand online and in print, Afflux specializes in telling a good story and crafting unbeatable market entry strategies. Firm believers that authenticity is the best selling point, we work with clients to refine their key message about identity and brand and then convey this to the public. We also identity opportunities for cross- fertilization across the fields of art, fashion, and media, always in search of new products and concepts.

21/06/2019

Pawnstar

21/12/2017

Great event happening at Pawnstar!

This jewelry pop-up with OOK starts Friday!

21/11/2013
微信空调迈出智能家居社交化应用一大步 - 新闻中心 - 赛迪网

Interested in buying a air-conditioner that can be entirely controlled by Wechat? Wechat and some top Chinese technology companies e.g. Haier are working on bringing more similar smart furnitures into the market.

开通微信“扫一扫”二维码，或者关注针对某个产品的公众账号，使用者就可以在微信界面上完成遥控调节、语音搜索甚至付

20/11/2013
微信能否连接一切？

According to Wechat boss Ma Huateng, what Wechat is focusing on right now is to make it easier for companies, customers, services, products and mobile devices to be connected more tightly with each other and also make each individual Wechat public account funtion as an app, which provide different features but sharing the same platform. Good way to go?

微信平台开放的前提是保护用户隐私与完善用户体验，这需要腾讯去探索边界。但对开发者而言，现在要做的，就是放开思路去探索微信“连接一切”的想象空间

19/11/2013
央视2014广告招标“触网”发力“中国经济风向标”向新媒体靠拢-搜狐证券

Being the premier platform for traditional advertisement in China for years, China Central Television finally starts to fully engage in developing new media features. More details can be found in this article.

每日经济新闻记者赵陈婷发自北京一年一度的央视广告招标会热闹依旧。不过，面对新媒体对传统广告业务的冲击，在中国广告市场上称霸20年的央视也不得不开始“妥协”。在昨

18/11/2013
近半数女性宁愿一个月不过性生活也不愿没手机_手机游戏_网易游戏频道

MSL China and Dot Complicated today published the report on females' online activity. 52% Chinese females spent more that 8 hours every week on social media. The top three most popular social media to Chinese females are QQ space(79%), Sina Weibo(76%) and Wechat(67%)

据明思力集团和Dot Complicated联合发布的研究报告，近半数(45%)中国女性表示她们宁愿一个月不过性生活也不愿过没有手机的生活。

13/11/2013
新浪微博单季收入大幅增长125％_互联网_比特网

Weibo's financial report of the third quarter 2013 has been released today. This quarter's revenue has increased by 125% compared to last season and the number of daily active users on Weibo reached to 60.2 million. More details can be seen in this article.

11月13日，新浪发布2013年第三季度财报。数据显示，微博商业化继续表现出良好势头，单季度收入同比大幅增长125%，达到5340万美元。更为重要的是，新浪微博业务已经接近盈亏平衡线，有望在今年第四季度首次实现盈利。 新浪微博单季收入大幅增长125％

12/11/2013
Kellogg's embroiled in Twitter storm over PR gaffe

A typical example of how a lousy social marketing plan can hurt your brand

Cereal manufacturer Kellogg’s embroiled itself in a Twitter storm after a misjudged marketing campaign turned into a PR blunder.

11/11/2013
双11不眠夜：天猫京东不再二选一 挑战物流极限_科技_腾讯网

The high-anticipated Double 11 day by Chinese consumers has finally started. The total sales volume reached 10 billion rmb by the first 6 hours. Why? Because this is the only day when you can buy basically anything half-price online. For example, an Iphone 5s for just 4000 rmb. Feel the temptation yet? :)

双11不眠夜：天猫京东不再二选一 挑战物流极限 一年一度的双11购物节正成为一场全民购物狂欢日，也一次次刷新以往记录。

08/11/2013

Timeline Photos

07/11/2013
如何利用视觉社交媒体来做营销互动

Photo-sharing social media websites are gaining rapid popularity among Chinese netizens, which offers more branding and marketting opportunities for tons of companies that located in China. Lafayette recently collaborated with Huaban.com to promote their Beijing store inauguration and caught a lot of attention on Chinese social media.

Pinterest一直是大家非常关注的基于兴趣图谱的新兴社交媒体。它通过瀑布流式的模式呈现漂亮的图片，博得很多用户的喜爱。而品牌商们也是持续关注着Pinterest，它不仅可以给自己的网站带来让人惊喜的流量，大家更都跃跃欲试的想通过Pinterest更好的发现自己的潜在消费者，国内最大的图片瀑布流网站花瓣网的两个营销案例也给我们带来一些启示。

06/11/2013

These folks surely know what the Chinese people are scared of....LOL

05/11/2013
麦乐购专业育婴营养师进驻社交媒体网络 - 生活 - 江西,江西新闻网,中新网江西新闻,江西新闻 - 中新社江西分社主办

Chinese corporations keep putting in more efforts on making the most use of social media to provide better service and bring in more business. This Chinese nutrition company M6go recently just took one of their best nutrtionists on their social media page to answer questions full-time to ease Chinese consumers' concern over the safety of milk powder

麦乐购专业育婴营养师进驻社交媒体网络

28/10/2013
1) Lou Reed - Sweet Jane - live in Paris, 1974

Rest in Peace, Lou Reed. One of the most respected and influential western musician in China. He's been loved by Chinese fans for decades and the source of insperation for tons of Chinese Indie-Rock bands. His nickname in China is Laoli(老李), which means Old Lee.

Paris 1974.

22/10/2013
植入进内容 “原生”广告成社交媒体广告新宠-搜狐IT

"Native Advertising" has been the buzzword for western social media for a while. The Chinese social media companies are quickly absorbing this concept and trying to come up with their own stuff according to it. Weibo has already published a new function similar to Twitter's promoted trends.

17/10/2013
高薪招聘备战“双11” 快递企业人力短缺-新华网

"Double 11" a.k.a. "Chinese singles' day" has become the biggest on-line shopping day for Chinese people since a few years ago. And this year we will see a whole new sales record!

高薪招聘备战“双11” 快递企业人力短缺---随着“双11”日益临近，各大快递企业吸取了去年“爆仓”的教训，包括顺丰、韵达、申通、圆通、宅急送等在内的快递公司开始大举招人。 缺乏长效人才机制“快递企业在节前高薪招聘自然是为了备战即将到来的节日业务高峰。 本报记者浏览了包括58同城、赶集网在内的多家网站看到，各大快递公司都登出了招聘快递员的信息，其中不少公司打出“急聘”、“高薪”等字眼吸引眼球。 快递业务量短期内出现爆发式增长，部分快递企业因运力紧张和人员短缺将导致快件收投服务出现延时情况。

01/10/2013

国庆节快乐！

30/09/2013
手机“微营销”渐成时尚　

This is an article released by Xinhua from yesterday. It indicates that sales conducted on-line solely using mobile-phone have been growing rapidly since more smart- phones are purchased by Chinese consumers. A small-scale local children clothing store owner in Harbin, north-east China, started to use Wechat to promote his products and got his monthly sales doubled. Insiders point out that the popularization of smart phone in China is challenging the traditional marketing method.

　　新华社哈尔滨９月２９日专电（记者梁冬）只要打开手机上的微信软件，便能看到里面有好友更新的照片，也能看到附近的人用微信发布的商品信息。在智能手机时代，越来越多的经营者开始利用微信宣传自家的商品，“微营销”正悄悄地进入人们生活。

29/09/2013
2014年社交媒体营销7大趋势_网易财经

New trends for social media marketing in China in 2014. This article gives some insight into the growing popularity of photo-sharing and short video based social media platforms much like Vine and Instagram. Instagram and Vine are both unblocked here, Chinese users have a much stronger presence on Instagram.. Vine has barely been reached by chinese consumers. Domestic applications have largely been unsuccesful so far, but this maybe slated to change in 2014.

2014年社交媒体营销7大趋势,宋体 社交网络 媒体 视频

29/09/2013

Breaking bad crazy right now... How did breaking bad get such a cult following? It has young actors, a young audience, and its using the appropriate method to reach their audience. https://twitter.com/aaronpaul_8

27/09/2013
Building an Honest Business: Social Media and the Case for Radical Authenticity

Article mentions something we have all noticed across company managed social media accounts, its turning into coupons and discounts, weekly reminders, which ultimately bore the viewers. One step to keep your viewers viewing is to provide creative, fresh content. Look deep into your business and promote the honest sides to your company. Is your lettuce organic? Should you thank a veteran employee online?

What social media gives businesses is more direct and frequent access to customers than ever before.

26/09/2013
社交媒体将成精确营销“超市”-新闻频道-和讯网

This is an interesting article about social media marketing in China. Thousands of companies are making impressive amounts of money through Chinese social media, yet their success does not earn the social media companies a lot of revenue. The curious part is that the social media giants don't seem to be worried at all because they are aiming for something bigger.

社交媒体将成精确营销“超市”-新闻频道-和讯网

20/09/2013
In China, Shopping is a Man's World - Red Luxury

Chinese men spend more than women on luxury. This article does not mention if car purchases are includeded in which case this is no surprise. Also, the hidden cause may be the culture of gift-giving in business/government circles.

Men account for about 55 percent of China’s luxury goods market, much higher than the 40 percent global average, according to research firm CLSA.

04/08/2013
Visit Suzhou: Tonino Lamborghini Boutique Hotel

The Tonino Lamborghini Boutique Hotel in Suzhou is an interesting example of brand names from the West being licensed for businesses in China. There are so many names from the West that could be used for hotels, restaurants, schools, and countless other purposes here in China.

When Tonino, the son of Ferruccio Lamborghini, founder of Italy's Lamborghini automobile company, opened his first hotel in Italy in 2006, he never imagined that brand name would have a buyer in China. The Tonino Lamborghini Boutique Hotel Suzhou opened in 2012, and is a cooperatative eff

26/07/2013
Cutting-edge fashion: China's next biggest export

An inspiring article about the new generation of Chinese garment designers. Graduated from western design schools, they incorporate traditional Chinese elements such as fire, wind and dragon into their couture, creating a futuristic and flattering result. China's high fashion industry is definitely growing unprecedentedly rapidly. But is it really to become China's next biggest export? Can it pe*****te more into its motherland? These are all future questions faced by Chinese designers.

The international fashion scene is abuzz over China couture and rightfully so.

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