ITB China

ITB China The Marketplace for China's Travel Industry. Visit us at our next edition: 27-29 May 2025. The Marketplace for China's Travel Industry

19/12/2024

Want to seize the future of China’s Travel Industry?🌍

Join ITB China Conference 2025! The ultimate platform for exploring the latest trends, travel innovations and business opportunities in China’s dynamic tourism market. Discover how AI-driven tools, sustainability and digital platforms are shaping the industry.

Key highlights include the release of the ITB China Travel Trends Report 2025/26, with expert analysis from Tourism Economics and Trip.com Group. Gain actionable insights to anticipate market shifts and sharpen your strategies.

Book your stand now and stay ahead of the curve!👉 https://tinyurl.com/4tcxtz2d

Serbia is attracting Chinese tourists with its rich wine heritage and unique cultural experiences. 🇷🇸🍷🤩As Marija Labović...
17/12/2024

Serbia is attracting Chinese tourists with its rich wine heritage and unique cultural experiences. 🇷🇸🍷🤩

As Marija Labović, CEO of Serbia Tourism, says: "From vibrant wine fairs to traditional Serbian weddings, we offer authentic and unforgettable experiences." Thanks to strong partnerships, targeted marketing, and close ties, Serbia has become a top destination for Chinese travelers seeking meaningful connections.

Discover more by watching the webinar here 👉 https://tinyurl.com/5n77mut6

Book your stand today and see you at ITB China 2025 in Shanghai. 🇨🇳

🌍 European tourism: Let's thrive in the Chinese market!As Chinese travelers increasingly look for more authentic experie...
16/12/2024

🌍 European tourism: Let's thrive in the Chinese market!

As Chinese travelers increasingly look for more authentic experiences, their interest for European destinations is growing exponentially! That's what Eduardo Santander, CEO of the European Travel Commission, explained at our recent Europe webinar. Watch the full session and benefit from all the experts' insights here 👉 https://www.itb-china.com/europewebinar2024/

Let's boost European destinations in the booming Chinese travel market! See you at ITB China 2025 in Shanghai.

Southeast Asia is the new hotspot for young and adventurous Chinese travelers! 🌏✈️Destinations like Malaysia, Singapore,...
10/12/2024

Southeast Asia is the new hotspot for young and adventurous Chinese travelers! 🌏✈️

Destinations like Malaysia, Singapore, Thailand, Vietnam and Indonesia are booming due to their affordability, proximity, and visa-free options.🌟

As Mr. Aaron Gan Chai Heng, Director of Tourism Malaysia Shanghai, shared: "The new Chinese travelers are active, curious, eager to explore, taste authentic Malaysian delicacies and connect with local communities more than ever before."

This shift offers businesses a unique opportunity to tailor experiences to this growing market. Book your stand now👉 https://www.itb-china.com/exhibitors/booth-packages-and-pricing-2025/

📢 Buyer registration for ITB China 2025 is now open!If you're an overseas buyer involved in outbound travel to China, yo...
03/12/2024

📢 Buyer registration for ITB China 2025 is now open!

If you're an overseas buyer involved in outbound travel to China, you can now join our Hosted Buyer Program.

🤔 Who can apply? Professionals responsible for procurement in Leisure Travel, MICE Travel, Corporate Travel, or Travel Technology services.

🤔 What’s in it for you? Eligible buyers can receive travel reimbursements, provided they attend pre-scheduled meetings during the event.

Please note that spots are limited, and participation is subject to approval by the ITB China organizers.

👉 Explore all packages: https://tinyurl.com/3hetfapj
👉 Register here: https://tinyurl.com/mrnemusk
👉 Contact us for more information: [email protected]

Attracting Affluent Chinese Travelers to the Nordics! 🇸🇪🇩🇰🇳🇴🇫🇮Romantic cities, stunning landscapes, and endless authenti...
28/11/2024

Attracting Affluent Chinese Travelers to the Nordics! 🇸🇪🇩🇰🇳🇴🇫🇮
Romantic cities, stunning landscapes, and endless authentic activities. The Nordics offer everything affluent Chinese travelers are looking for!

With outbound travel growing and shifting towards customized and slower-paced journeys, a world of opportunity opens up for Nordic local businesses.

Learn how to tap into this booming market at ITB China’s upcoming webinar. Collect expert insights and learn from successful case studies. It’s free of charge!

🔗 Register now here: https://shorturl.at/S2NAn

📢 New opportunities for European tourism!As Chinese travelers seek authentic, off-the-beaten-path destinations, there’s ...
26/11/2024

📢 New opportunities for European tourism!

As Chinese travelers seek authentic, off-the-beaten-path destinations, there’s a unique chance for lesser-known European spots to attract this growing market. Join ITB China and the European Travel Commission (ETC) for a FREE webinar on how to engage Chinese travelers and share successful strategies.

🗓 Date: December 3, 2024
🕒 Time: 10:00 AM CET
👉 Register here: https://shorturl.at/7h8nr

Chinese tourists to the U.S. are expected to reach 3 Millions by 2025. Let's explore the opportunity! 🥠⛩️We did it on a ...
19/11/2024

Chinese tourists to the U.S. are expected to reach 3 Millions by 2025. Let's explore the opportunity! 🥠⛩️

We did it on a webinar with the International Trade Administration of the United States Department of Commerce last week. And now you can watch it online too here 👉 https://tinyurl.com/4n7n8f6s

📢 The ITB China Travel Trends Report 2025/26 will be released during trade show days in Shanghai!🇨🇳 Created in collabora...
14/11/2024

📢 The ITB China Travel Trends Report 2025/26 will be released during trade show days in Shanghai!

🇨🇳 Created in collaboration with Tourism Economics and Trip.com, it will provide expert in-depth analysis. A great opportunity to learn it all about the travel landscape in China! Read more here 👉 https://tinyurl.com/5y2cety5

12/11/2024

Want to connect with China’s leading travel buyers?
Then ITB China should be in your agenda!
Here's why👇

🇨🇳 Over 1,000 hosted buyers from all across China.
💼 90% being founders, C-level and senior managers.
✈️ Top travel agencies, OTAs, luxury specialists, MICE experts, corporate travel planners… and more!

Get ready to connect and make new business!
Book your stand here 👉 https://www.itb-china.com

📢 CALLING at all American travel companies 🇨🇳🇺🇸We're offering FREE online webinars in cooperation with the International...
05/11/2024

📢 CALLING at all American travel companies 🇨🇳🇺🇸

We're offering FREE online webinars in cooperation with the International Trade Administration of the United States Department of Commerce Want to win back and attract more tourists from China and foster sustainable growth and mutual benefits for both markets? Join the events and learn how to from top market experts!

👉 Register here for 13 Nov: https://bit.ly/48vljl5
👉 And here for 14 Nov: https://bit.ly/3NNXCeg

Did you know 70% of Chinese travelers to Europe choose customized tours? 🤔 Destinations offering rich cultural and culin...
04/11/2024

Did you know 70% of Chinese travelers to Europe choose customized tours? 🤔
Destinations offering rich cultural and culinary heritage, diverse landscapes and authentic experiences are clearly favoured. But what are the most demanded type of tours?👇

✅ Culture & Study tours: 55%
✅ Family holidays: 40%
✅ Island holidays: 30%
✅ Gourmet tours: 25%

Get ready to meet China's top travel agents! Book your stand for China's leading B2B travel show here 👉 https://bit.ly/3NINd3t

Chinese travelers drive Europe’s tourism recovery! 🇨🇳🇪🇺Visitor numbers could surpass pre-pandemic levels by late 2024. T...
31/10/2024

Chinese travelers drive Europe’s tourism recovery! 🇨🇳🇪🇺

Visitor numbers could surpass pre-pandemic levels by late 2024. This was fueled by major events like the Olympics... and also by an increasing number of Chinese tourists! Here are a few insights:

83% of Chinese respondents plan to travel to Europe. That's a 9% increase from last year!
70% prefer full-package tours. An additional 54% choose partial packages. This highlights the importance of building strong partnerships with Chinese travel agencies for convenience and language support.

⏰ Seize the opportunity! Secure your place at ITB China 2025 here 👉 https://bit.ly/3NINd3t

23/10/2024

Maximize your business opportunities at ITB China 2025! 🚀

Did you know exhibitors can connect with top-tier buyers through a smart matchmaking system? A great chance to showcase your products and schedule relevant meetings to achieve your goals! Start building valuable partnerships to boost your growth in Asia now.

Book your stand here 👉 https://lnkd.in/ed4kB9_a

21/10/2024

The boom of China's outbound tourism is here! 💥

The surge of international trips during Golden Week was just another sign of the strong trend towards full recovery. Let's make the most of it! Connect with top Chinese travel agencies at ITB China 2025. Last days to benefit from the 5% early bird discount!

Read more here: https://bit.ly/4eNKfXl

China’s outbound travel to the Middle East and North Africa (MENA) is surging 📈With customized tours in the UAE, Saudi A...
18/10/2024

China’s outbound travel to the Middle East and North Africa (MENA) is surging 📈

With customized tours in the UAE, Saudi Arabia, Egypt and Morocco, the region is expected to fully recover Chinese tourist levels by 2025! Visa reforms, Chinese-friendly services, and better air connectivity are driving this trend. Initiatives like Saudi Arabia's streamlined travel measures and Dubai's campaign with Xiaohongshu are riding with it! 👉 https://bit.ly/40fdH3I

🇨🇳 🌊 How about you? Want to seize the wave of booming Chinese tourism? Secure your 5% early bird discount for a booth rental at ITB China 2025.

Gulf Air EGYPTAIR

16/10/2024

✨ Travelling is not just about visiting new places anymore. It's about immersing in cultures and connecting with locals. Whether savouring Chinese cuisine or embracing Egyptian traditions, the real spirit of travel is in the authentic experiences. That's what Amr El-Kady, CEO of the Egyptian Tourism Authority, explained at our last edition.

🚀 Make the most of this post-pandemic trend at ITB China 2025! Register as an exhibitor by October 31 and claim your 5% early-bird discount.

Click here to get started: https://lnkd.in/ed4kB9_a

Holiday travel bookings soar up for National Day in China! 🇨🇳 ✈️🌍Residents of first and second tier cities are traveling...
10/10/2024

Holiday travel bookings soar up for National Day in China! 🇨🇳 ✈️

🌍Residents of first and second tier cities are traveling farther overseas and spending more.

📈But the big news is that bookings for travels abroad from fourth and fifth tier cities have more than doubled year-on-year!

Are you ready to untap their outbound traveling potential?
👉Click here to read more: https://bit.ly/4gUUudN

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About ITB China

Shanghai - The marketplace for china’s travel industry

ITB China is ITB's new three-day B2B travel trade fair focussing exclusively on the Chinese outbound tourism. We bring together more than 850 top and hand selected hosted buyers from all over China with exhibitors from all over the world. Having long-standing experience of travel exhibitions, a broad global network, but especially within the Chinese market, we are able to maximize business opportunities. By providing more than 17,500 prescheduled appointments, functions, events, Speed-Dating and personal bilingual hostesses for all our exhibitors, we overcome any language barrier and enhance networking. The ITB China Conference will take place parallel with the show and is co-organized by the leading conference organizer Travel Daily.