IDna Group

26/04/2024

"Our work with identity has given us a shared understanding of the fundamentals, a shared language, and a strong guidance that eases prioritisation. It is not about personal opinions, as we have a shared reference that we have agreed upon."

Working with company identity can form a common point of departure and a shared narrative, which creates a strong foundation for growth or transformation. In this article, Stina Glavind, CEO of FDM, shares her experience with their identity process.

Top manager transforms Denmark’s largest interests and member organisation by asking: Why do we exist? When Stina Glavind took office as FDM’s new CEO in 2022, she came with a vision to transform and modernise the over 100-year-old organisation. Now in 2024, Stina Glavind reflects on the journey...

31/01/2023

More than 50 years since the beginning, Faxe Kondi – the iconic soda – has launched a brand new flavour: Orange, without the characteristic lemon-lime flavour. We have worked with the Faxe Kondi brand since 2018 with design tasks and brand identity. As the Faxe Kondi brand is built upon the lemon-lime “sports drink”, we are curious to follow how closely this new variant will get linked to the brand DNA in the minds of the consumers. We salute the bold move; only time will tell if the brand stretch is successful. Regardless, we can promise you one thing – it sure tastes good.

22/12/2022

We wish you all a Merry Christmas and the best wishes for the new year ahead. We want to thank all our clients, business partners and everyone who made 2022 such an exciting year, and we are looking forward to yet another exciting year in 2023.

12/12/2022

We are proud to share the news of our recent partnership with FDM.

FDM is the largest interest organization in Denmark and needs no further introduction. We are excited about the opportunity to help FDM reach their ambitious targets and work together with FDM to ensure continued relevance in the current transformation towards a sustainable society.

Through our identity-driven approach, we are discovering the Purpose of FDM together and paving the way to the future FDM.

22/11/2022

“There must be a purpose… Everything starts with identity for me.” These are the words of Denmark’s head coach of the national men’s football team, Kasper Hjulmand. And we couldn’t agree more because identity is significant to all – including football. Identity is an asset, no matter who you are – and as a company or brand, we believe identity is your only truly sustainable competitive advantage.

Today, the Danish national team is playing their first match at the World Cup, and on that occasion, we share this interview with Kasper Hjulmand on the world cup and rebuilding Denmark’s national team.

As Kasper Hjulmand states, “what we think we are and our competitive edge is our culture, and who we are”.

⚽️ 🇩🇰 👊

Kasper Hjulmand, Denmark manager sits down with The Players’ Tribune to open up about Christian Eriksen’s collapse during Euro 2020, and how the nation of De...

21/09/2022

Our third edition of State of the Brand is here 🎉

We reached out to 7 leaders from Norway, Sweden, Finland, and Denmark to discuss the state of branding in their specific regions, highlighting fundamental rights and wrongs, along with possible solutions ➡️ https://bit.ly/3QGKnLo

Snøhetta Bold Söderhavet BVD BOND Pentagon Design IDna Group

12/07/2022

And we have a winner... Peach won the "can of the match" and, therefore, a big welcome to the newest member of the iconic Faxe Kondi family 😎.

02/06/2022

Are you are next design intern?
https://idnagroup.com/careers/

12/05/2022

Say hi to Isabella Sydio Duedahl Madsen - our new intern in the strategy department. Isabella is working on her master’s degree in Applied Cultural Analysis at Lund University, and for the following four months, she will be working closely together with our strategists and our creative team to develop strong identities for our clients.

Welcome onboard, Isabella.

23/04/2022

Vote for your favourite new Faxe Kondi flavour

Faxe Kondi is an iconic Danish brand, and it is Denmark’s most popular lemon/lime flavoured soft drink. Now, the Faxe Kondi brand wants to launch a new flavour, and you get a say. These days you can find 3 limited editions in the shops: Faxe Kondi with peach, red berries or liquorice flavour. 🧡❤️🖤

Until July, you can vote for your favourite. Vote for the variant you think should win the “Can of the match” and become the new member of the iconic Faxe Kondi family.

We have created the new packaging design for the candidates, and we will course, make sure that the winner will be adequately dressed for success.

12/04/2022

Once again, it’s time for Easter eggs – preferably made of chocolate (if you ask us) 🐣.

The Anthon Berg brand has a long tradition of seasonal products. As they have taken ownership of the pink colour, our task was originally to create a “system” for combining the Anthon Berg pink colour with the conventional easter colours, creating a seasonal identity true to the Anthon Berg brand.

26/03/2022

New work out!
This week our work for the Hatting fast-food brand hits the shelves. We helped with brand strategy, brand identity and packaging design.

The fast-food market is growing rapidly, and the Hatting brand wants to reclaim its position as a market leader with a brand that drives the category. Our task was to define a new brand persona for the Hatting fast-food brand to help create a stronger market position and form the foundation for a new packaging design.

The ambition of the new packaging design is to make the brand stand out on the shelf, be perceived as a premium-taste brand, and make it the preferred choice among consumers. Therefore, we have created seven designs that, with their simple look and clear colour, ensure a strong stand out on the shelf make it easy to navigate for the consumers while reinforcing the Hatting brand as the market leader in the fast-food category.

01/02/2022

2022 marks the year of the tiger on the Chinese zodiac calendar. And each year, our client Anthon Berg introduces a limited-edition box of chocolates to be sold internationally.
Together with the Anthon Berg team, we have created a design that embraces the yearly change in the zodiac sign while ensuring recognition and strong brand awareness.

Happy Chinese New Year 🐅

27/01/2022

The word is out, and so is the very first sneak peek of our new partnership with Lantmännen Schulstad on the new visual identity for the Hatting fast-food brand. We can't wait to show you more soon.

Read more here: https://markedsforing.dk/artikler/nyheder/uncle-grey-skal-relancere-hatting/ (Link in Danish).

20/01/2022

New work out on the shelves – New packaging design for the Danish brand Biosym to ensure easy navigation in a vastly growing market.

Biosym specializes in developing and manufacturing dietary supplements. Their primary goal is to improve public health and to achieve this, Biosym has consistently developed effective, high-quality preparations based on the latest research in health and nutrition.

10/01/2022

New facade graphics and wayfinding for Danmarks Jernbanemuseum (the Danish Railway Museum) - Collab with Torden & Lynild 👊 🚂

28/12/2021

Costco is an American wholesaler, and it’s one of the largest retailers in the world. Each year, Costco handpicks the 12 best Chocolate brands presenting seasonal products, and again this year, Anthon Berg is one of them, making the Costco Double Door box with 1 kg of liquor-filled chocolate bottles one of the biggest global retail successes in the Toms Group.

We work closely with the Anthon Berg team to create limited editions and unique packaging designs for the Costco club seasonal product assortment. This is the latest edition of our collaboration with Anthon Berg for Costco.

21/12/2021

Warm wishes to you and yours this holiday season 🎄
We hope to see you in 2022.

https://idnagroup.com/happy-holidays-from-idna/