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We develop sustainable, competitive advantages for companies and organisations, by helping them under

At IDna Group, we develop sustainable, competitive advantages for companies and organisations, by helping them understand and realise the uniqueness of their identity. We believe in letting your identity – who you are, and why you are here – be the foundation for everything from business strategy, culture and behaviour, to positioning, and brand building. By introducing identity as a (self-) manag

ement tool, we are changing the way companies think and work, by empowering the organisation with a compass that becomes a frame for decision-making, a parameter of differentiation, and generates measurable results. To learn more about IDna Group visit our website www.idnagroup.com

26/04/2024

"Our work with identity has given us a shared understanding of the fundamentals, a shared language, and a strong guidance that eases prioritisation. It is not about personal opinions, as we have a shared reference that we have agreed upon."

Working with company identity can form a common point of departure and a shared narrative, which creates a strong foundation for growth or transformation. In this article, Stina Glavind, CEO of FDM, shares her experience with their identity process.

Top manager transforms Denmark’s largest interests and member organisation by asking: Why do we exist? When Stina Glavind took office as FDM’s new CEO in 2022, she came with a vision to transform and modernise the over 100-year-old organisation. Now in 2024, Stina Glavind reflects on the journey...

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