20/01/2024
Estonia is blooming with tech-AI-[insert-your-word-to-impress-investor] businesses - , , . Next week, there's business event sTARTUp Day 2024 , where one can come and see hundreds of businesses flourishing in the Baltic and worldwide. But before , there was ๐ป
The beer tradition arrives with Germans from Nother Crusades, and its production was something that you should have rights to. Gladly, in a few centuries, capitalism came, and Tartu became a heavily competitive market with crazy stories of competition, lawsuits, drama, divorces & lovers โ
In 1800, in his early 30s, Barthold Joachim Hesse, baltic-german, opened the first privately owned brewery in Tartu. He had a stable business, but around the 1820s, Joachim passed away, and Dorpat faced a huge problem - the absence of a good beer ๐ง
Historical problems require historical solutions, so Tartu municipality invited Justus R. Schrammi. Why? His mother, Christina, owned the best brewery in Tallinn. In 1822, he opened small brewery. But to scale, you need money. Back then, you could find investors. You could also marry a 17-year-old orphan with an annual income of 15,000 silver rubles ๐ In 1827, using his wife's money, Justus rented the former gunpowder cellar in Toomemรคgi Hill as his lager cellar and started construction of a brewery on Rรผรผtli Street. At the same time, Hesse's widow sold the brewery to a tradesman, Alexander D. Musso, who 1831 built new beer production premises behind the Town Hall, between Jaani Street and Toomemรคgi. There were other breweries: Pรคrtels brewery on the current Illegaard yard, a Kรผtman factory, a Livonia factory in รlejลณ, and a Gambrinius in Supplinn
If you wonder about the tradition of drinking alcohol in Pirogov Park came to be - here you're ๐
By the end of the century, Tartu had become a proper beer town with six operating breweries ๐ญ It all culminated with their acquisition by Tivoli and construction of a magnificent red brick brewery complex on Tรคhtvere Hill in 1894-1896, most of which was preserved & owned by , designed by Reinhold Guleke.
๐ฌ More tea & rumors below
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