14 years ago, running a PR business in the Egyptian market was a mere far-fetched idea; impossible to realize, owing to various misconceptions and insurmountable obstacles stemming from the lack of knowledge about the PR business and what it can achieve. A clear vision has enabled Editor to turn the dream into reality; a professional local PR agency of international standards that would revolution
ize the field of PR. The battle of success started by focusing on the tools to deliver. Mission Statement
To help our clients achieve their marketing goals, strategic communications objectives, and their corporate image. To provide strategic advice, creative solutions and timely responses to our clients’ requests. Vision
We help our clients enhance their position through striving for excellence using our passionate dedicated team of experts to deliver innovative solutions building a trustworthy relationship with our clients yielding the best reward for them. Editor Core Values:
Excellence: Editor constantly strives to maintain an outstanding performance in business results, dealing with clients and people and enhancing interpersonal relationships. Dedication: A wholeheartedly dedicated team that embraces commitment, loyalty, enthusiasm and admiration towards our business. These values are manifested in our welcoming attitude and business dealings. Our dedication revolves around Editor brand, team and clients. Innovation: creativity, novelty, improvement, and development in the domains of interaction, problem solving and seeking the latest trends in the communication field. It is a challenge to ensure that our deliverables to our clients comply with the latest standards and the best know-how possible. Trust: Credibility is our key motto. A highly reliable and trustworthy team ensuring world-class quality standard, fairness, and ability. Organized: efficient process-oriented delivery, geared to be self-starter existing on a large scale and involving co-ordination of many different aspects. Our team is structured, efficient and well-planned to conduct business with clients. Reward: client satisfaction is our goal. It is paramount to ensure that every one who deals with Editor feels that his/her experience was a rewarding one thus establishing a clear win-win situation. This value is a key drive in our relations with our staff, our business partners, the community and above all, our clients. Editor & Porter Novelli
Editor is part of the international group Porter Novelli. With a worldwide reach of 90 offices in 60 countries, Porter Novelli are on the ground providing marketing, public relations and communications services for clients where they need them most. Porter Novelli’s regional office in Dubai decided to choose an Egyptian company to affiliate with. We in Editor take pride in being Porter Novelli’s Egyptian affiliated PR agency with the required international services standards.
