Tailored Tours Barcelona

10/12/2023

Efrain, from the village of Qhispikay Misminay, shares knowledge about the land, its customs, its ancient secrets.
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01/02/2023

Our latest feature in is all about S.A.L.T. - a pioneering culinary program we've created for across Spain. Nuanced and multi-layered, these experiences go beyond the ordinary, to tell a real story about the cuisine, culture and history of a place & its people.

Thanks and and especially the guys at for arranging that magical encounter with Charo Carmona and her team at in Antequera, Spain

Check out the full story at link in bio

17/11/2022

Part chef, part food designer, part raconteur, Xavi’s is a universe where mushrooms glow, candlesticks are melted down and dipped in black bread, and wisps of coffee float overhead like cumulous clouds.

To understand him is to hold up the looking glass and allow the boundaries of fiction, fantasy and food to blur into new and magical culinary universes.

My latest for on Xavi Morón’s multi sensory culinary assault, “The History of Barcelona in 7 Dishes”. Bravo Xavi, for tracing 2,000 years of this city in a delicious arc of food and sound. Always a treat to enter your world. Link to story in bio

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10/11/2022

From arroz to zamburiñas, La Boquería is a universe full of magical expertise and deep lines of family history. Nearly 350 dizzying displays of fresh fruit and vegetables, plump figs and green olives, mountains of spice, colorful tins of paprika and sardines, salt cod, cheese wheels, tongues and livers, marbled tomahawk cuts and heavenly thin slices of nutty jamón. From the high altitude pastures of the Pyrenees to the rice fields of l’Empordà, a walk through its aisles is a celebration of flavor, a cacophony of the day’s catch. This is a living history lesson on the Catalan spirit and its irresistible culinary tradition.

My latest piece for S.A.L.T. in Barcelona’s holy of holies, La Boquería. Short for Sea and Land Taste, S.A.L.T. dives into the hearts and kitchens behind the world’s most compelling food stories. Link in bio for full story🐟

13/09/2022

“Weary of one too many mediocre seaside paellas and longing for the palate and pace of Spain’s hinterland, I set out on a cool February morning from Málaga Central for Antequera, a picturesque white-washed village of some 40,000 souls tucked into the hills of Málaga, and the birthplace of Charo Carmona.

In 45 minutes and 2,000 feet of ascent we reach la vega, a fertile plain that has nourished poets, priests and warriors since the Bronze Age. Dressed in all white, Antequera appears.”

An honor to spend time with, research and eat in Charo’s restaurant in Antequera, Spain, the latest experience for S.A.L.T. program. Layered intricately as her birthplace, Charo’s cooking is soulful and deliberate—a gift for anyone interested in the revival of ancient recipes. Link in bio for full story 👩🏻‍🍳

Excerpt from “Andalucía’s Culinary Revival” by Jonathan Lerner

29/07/2022

THANK YOU to the guides, chefs and creators whose trust, joy, charisma and dedication build our experiences. Just awarded TripAdvisor travelers choice for third year in a row. Forever grateful to you all to do what we love.

We’ll let our guests say it themselves.

First image courtesy of

27/07/2022

At sea with Sergi Basolí and his number two, a Tibetan terrier named Nirvana.

Not long ago Sergi bought an old wooden merchant boat from an old Galician sailor. Determined to keep traditional sailing alive, he navigates using a magnetic compass, a spyglass for orientation and raises his sails by hand. He christened his boat O Ria de Ferrol after the fjord where he met the old man. Today Sergi whisks guests to the secluded aquamarine coves of the Costa Brava where Nirvana is first to jump in.

Hats off for your vision and thank you of for keeping the tradition alive and for a wonderful day at sea ⛵️

25/07/2022

Tucked into a jagged azure cove, Portbou is the last village along Spain’s storied Costa Brava. Start the day driving the mountain ridge into France for a butter croissant breakfast and swim, then cross back into Spain for a paella lunch before retiring to the beach for a midday siesta.

24/07/2022

It’s not summer until that first Costa Brava swim, or those baby scallops in garlic

27/05/2022

Where this beautiful journey got started—Barcelona

📸 .cardon

05/04/2022

Morning shadows from Vejer de la Frontera.

Waking up early to a clear outline of the Rif mountains in Morocco just 60 miles over the Strait, Vejer’s 500 years of Islamic presence never feels far.

01/04/2022

So excited to be designing Silversea’s S.A.L.T. program in Spain.

Short for Sea And Land Taste, S.A.L.T. is a novel approach to cruising. A deep dive into local cuisine and family tradition. True storytelling at its best.

S.A.L.T. challenges the old model of cruising by taking guests further. Into the kitchens and farmhouses and multi-generation cellars to find a country’s true artisans. To share joy around the table and celebrate the craft of the small producer. I’m proud to be a part of it and champion Spain’s culinary secrets and extraordinarily warm people.

Thank you and for those early pandemic chats. Let the journey begin!

21/12/2021

Our latest piece for VinePair Magazine presents Terra Alta, a tiny wine region in Spain with a powerful story.

Thank you to Celler Bàrbara Forés Celler Frisach Vins del Tros, vinyaters for the insightful conversations & heartfelt family stories. Speaking with you brings to life the heart, soul and history of this incredible region.

Enjoy the full story below🍷

Spain's Terra Alta is utterly breathtaking. It's also leading a wine revival turning heads in Berlin, San Francisco, and Tel Aviv.

22/08/2021

So thrilled to receive the Travelers Choice Award for a second consecutive year.

This honor recognizes the top restaurants, hotels & travel design companies across the world and is based solely on guest reviews. Today we rank #23 of more than 1,200 companies in Barcelona 💪

It’s also a moment to stop and realize how difficult these past 18 months have been for so many people & small businesses. I hope we’re past the worst and that renewal, health and brighter days await all of us.

Thank you to the visionary producers, providers and creators who we build our experiences around, and the guides who elevate them to a magical & memorable place. From day 1 it was our goal to share the fascinating places & personalities of Spain with our guests. What we didn’t expect was the amount of joy we’d receive in return. This award is thanks to you.

Here goes, to a small handful of you 🙏
.k.o.ssell .bcn photo and a very special thank you to .cardon

17/08/2021

Artichoke with quail eggs sous vide atop teardrop peas, available for only a few weeks per year, atop avocado emulsion at

Want to see where to find these and other favorite dishes in Barcelona? Check out our Short List of Top Restaurants in Barcelona. 10 inspiring kitchens that will leave you searching no further.

Tag a friend in comments who you think would enjoy it and you’ll both receive a copy via DM🍴🥘

16/08/2021

“At a time when so many restaurants in Barcelona have seem to found the winning formula: dim filament lighting, shiny metro tile interiors, new takes on tapas classics - Xabi Bonilla has gone inward. Drawing on childhood memories from San Sebastián to his grandmother’s kitchen table in La Rioja, Xabi has chartered a course all his own, from food down to design.

Plate after plate, Xabi welcomes his guests on a sensorial journey as places, textures and nostalgia are brought to life.

Weaving personal anecdote with gorgeous gastronomy Xabi has created one of Barcelona’s most brutally unique open kitchen concepts today with “

Want to read more reviews like this? Receive a free copy of our Short List of Barcelona’s Best Restaurants🍴🥘 10 inspiring locales for the next time you’re in town.

Tag a friend in comments who you think would enjoy it and you’ll both receive a copy via DM.

Pictured here Xabi’s slow braised ox tail with 15+ ingredient black molé

13/08/2021

The slogan of Terra Alta, Catalonia’s extreme southwest region, is “Paradís Rural.”

It’s no wonder why - with merely 12,000 inhabitants, the region’s wild open spaces, quaint villages and pristine nature make it an ideal getaway, not to mention home to a burgeoning wine & olive oil scene making waves internationally.

Read more about what drew me to this magical region just 2 hours from Barcelona and why it should be on your radar, in an interview I gave to .suitest magazine https://www.thesuitest.co/magazine/secret-spain-terra-alta-jon-lerner-tailored-tours

15/07/2021

Thanks to The Suitest for the interview! Read and discover what Terra Alta is all about.

Sitting down with Jon Lerner of Tailored Tours Barcelona, we’re discovering the best of what this secret Catalonian region has to offer. And as he’ll tell you, the best of Terra Alta has largely yet to be discovered.

09/07/2021

This summer retreat from Barcelona’s crowds to Inner Spain’s best kept secrets.

Not only do interior destinations hold the promise of untouched natural spaces, direct access to extraordinary artisans and an overall deeper travel experience, they also redistribute wealth from bloated city centers to lesser known regions with an equally important & fascinating story to tell.

Let’s travel better, let’s travel deeper. Get in touch to learn more.

Pictured here a private family courtyard in Terra Alta, Spain.

05/07/2021

Summer in Spain means our favorite secluded beaches 🏖

Just a few miles from the French border, Portbou is an enclave of tranquility and an oasis amid La Costa Brava’s more trodden destinations

23/05/2021

We had this piece ready to go but it's so much sweeter after yesterday's news that Spain will welcome back international visitors starting June 7.

From Barcelona's magnetic energy to the lesser known gems of Inner Spain, we believe the future of travel will be driven by renewed purpose, appreciation & inspiration.

As Spain opens its borders to international travel, I feel it our duty and privilege as a travel design company to build a more meaningful model of tourism. One that educates, transforms and enriches our guests experience not only in Barcelona but in the fascinating up and coming regions of Inner Sp...

10/05/2021

Our first dinner out in 15 months!

Smoked butter with black truffle butter knife. Sourdough. Grilled oyster with smoked watermelon. Course one, thank you.

And thank you Xavi Morón, for your amazing energy, unapologetic creativity and bold locura 🙏 More on this meal and more on Xavi to come!

Hidden Factory Barcelona
sourdough Pa de kilo
smoked butter black truffles

03/05/2021

“Se hace camino al andar.”

In the words of Spain’s great poet Antonio Machado, the path is made by walking.

As Spain opens its cities & countrysides to Americans this summer, there’s never been a better time to retreat to the outdoors. Get in touch and let Tailored Tours design the perfect combination of city break and idyllic rural getaway.

01/05/2021

Six generations on, the extraordinary women at continue their family tradition as pioneers in winemaking.

Pictured here the beautiful interior of their 19th century cellar in Gandesa, Spain.

Sis generacions més t**d, les extraordinàries dones de continuen sent pioneres en l'elaboració del vi i protectores del seu patrimoni. Ahir vam tenir el privilegi d’un tast privat entre vinyes i al seu celler a Gandesa.

22/04/2021

We’ve only got one. Happy Earth Day 💚

19/04/2021

These 3 bottles share an extraordinary story.

All are 100% morenillo, a nearly extinct grape native to Terra Alta, which thanks to the remarkable work of pioneers like and are not only reviving this ancient variety but also putting out some of the most delicious wine in Terra Alta today.

In a region dominated by big grenache, the morenillo has a lower ABV at 13.5-14% and the finesse & fruit reminiscent of a pinot. These wines were all but abandoned last century due to their low yield, and today are prized for that same reason - only 1296 bottles of the 2017 Lo Morenillo were released. Grown on vines up to 100 years old and aged in French oak barrels and clay amphora, the result is both homage to Terra Alta's past and sign of a bright future.

And the name? Due to its subdued complexion, the locals give an endearing diminutive for dark - "morenillo”.

Discover these wines and the extraordinary people behind them with us in the heart of Terra Alta🍷

18/04/2021

The colors of springtime in Spain

01/04/2021

Turquoise pools, spring waterfalls and ancient rock formations lead us to La Cova del Moro, tucked deep within the folds of Els Ports massif.

The deeper we went, the more nature revealed her spectacular beauty, shapes & shadows, shifting slowly under the midday sun.

17/03/2021

When in Barcelona, a visit to Vila Viniteca is an absolute must.

Founded in 1932 and run today by the 3rd generation is the reference for fine wines in Spain.

Their flagship in Barcelona's Born district is a feast for the eyes. Next door is their tasting room and across the street their deli, where white clad jamón masters wield sharpened knives with surgical precision.

Here we're choosing the perfect bottle with on our Fall 2019 trip to Barcelona.

What's your favorite wine shop in your city? 🍷

14/03/2021

Tomorrow regional confinement in Catalonia is being lifted for 2 weeks before Easter. If done safely & responsibility this measure will be extended in April - in time to enjoy first dips in the sea & final runs in the Pyrenees.

Yesterday marked 1 year since Spain's national confinement. 365 days in, a feeling of cautious optimism is beginning to creep in.

Wherever you are, please stay safe, be responsible and together let's begin to welcome back the excitement, joy & necessity of travel.

Pictured here Calella de Palafrugell & Platja Sa Punta. Tap on link in bio to discover our collection of Experiences & Destinations throughout Catalonia.