
30/01/2025
Wooyoungmi Fall-Winter 2025.
At Hotel de Maisons.
Styling:
Casting:
Hair:
Makeup:
Production:
Music:
Photo:
Millinery:
WOOYOUNGMI OFFICIAL pages:
https://wooyoungmi.com/
https://instagram.com/wooyoungmiparisofficial/ Side-by-side they build one of the leading brands in Korea.
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Founded by designer Wooyoungmi, WOOYOUNGMI was launched in Paris in 2002 as a designer menswear label with an international focus. Achieving early success with contemporary brand Solid Homme (1988), Mme Woo was the first designer of pret-a-porter menswear in her home country of Korea. With designs that broke through the ubiquitous conservative style of the time, she was a pioneer of a now dynamic menswear market. WOOYOUNGMI was born of an ambition to create innovative, fashion driven clothing, at an international level. A member of the prestigious Chambre Syndicale de la Mode Masculine, WOOYOUNGMI is an established name on the official menswear schedule.
Creative Director_Katie Chung
In 2014 Katie Chung, daughter to Mme Woo, became Creative Director and began moving the brand into a new phase. A graduate of the renowned Central St Martins, Katie has an affinity for relaxed luxury. She has been a driving force within the brand for many years previous, leading the brand’s visual identity as Art Director. As Creative Director of WOOYOUNGMI, she reveals this in collections of romantic subversiveness. Her designs are non-conformist; both romantic and disruptive. Luxurious fabrics and effortless tailoring, essentials of the WOOYOUNGMI aesthetic, are beautifully distorted when created for a bohemian with an esoteric style.