15/01/2025
🚨 Why Print Advertising Still Delivers Results 🚨
In a digital-first world, print advertising continues to prove its unmatched value for businesses. Here’s why:
📈 Incredible ROI
For every £1 invested in print ads, businesses see a return of £2.43 over three years. Sector-specific boosts include:
✅ 280% higher ROI in retail
✅ 70% in automotive
✅ A staggering 570% in finance!
💷 Profit Power
Print ads generate £6.36 in profit per £1 spent—beating linear TV (£5.94) and audio (£4.98).
🤝 Consumer Trust
82% of consumers trust print ads when making purchasing decisions. Compare that to:
📰 61% trust in newspaper ads
💻 42% trust in online ads
🧠 Unbeatable Ad Recall
Print ads boast a 78% recall rate—48 percentage points higher than digital ads. Why? Readers engage deeply, spending over an hour with their print news brands daily.
📬 Response Rates That Convert
Direct mail campaigns achieve a 9% response rate, far outpacing email campaigns at just 2.1%.
📊 Future-Proof Market
By 2025, UK print ad spending will hit $1.27 billion, with newspapers contributing $0.89 billion. By 2029, 24.2 million readers will still trust print for their news and ads.
💡 Ready to make an impact? Don’t overlook the timeless power of print advertising!