JoyStars

25/01/2017

Do you schedule your posts for Facebook? There's a school of thought that you are better scheduling from within Facebook itself if possible rather than using a third party app as it could give your posts more traction...worth considering!

23/11/2016

A great interview...

Jo Rickhards sits in alongside James Cannon with morning news, travel, weather and sport.

15/11/2016

Perfectly put, in a way everyone can understand! Is it time to have a think about how you market your company?

Will your business get that crucial second date?

07/11/2016

I am delighted to have been asked to do 'the talk' at the Reigate Fabulous Women and Marvelous Men networking meeting on Thursday 10th November. The subject - How to market your company on a shoestring budget. Is this something you need to know?.......

07/11/2016

What a great social media training session with Michelle Betts at Media. I now have to put into practice all the information, facts, tips and insights. I learnt so much - thank you!

07/11/2016

Check this out from Insightful Images - this is something we often overlook but is so important!

First Impressions While the concept of 'first impressions' isn’t new, the explosion in business networking sites such as LinkedIn and social media sites like Twitter and Instagram reveal how many individuals and businesses don’t realise that poor images, inconsistent images, or none at all, undermin...

07/10/2016

A really great session with Lucy Pitts from Strood Copy this morning in the Nail your Mail workshop. Loads of informative, valuable, useful tips and fun as well. Thanks Lucy, I will now do my best to put it all in practice.

26/09/2016

Well, a squirrel of all things has inspired my new blog post - 'The Squirrel has set the challenge again'..... https://blog.joystars.co.uk/

Profile -raising Marketing, Events and Public Relations blog

17/05/2016

This is so true..... and perhaps something we should all take on board and action....

06/01/2016

Newsflash: You can now add a SHOP section on your page!! Your customers can purchase directly from Facebook, without leaving the platform.

[Of course, apps like Shopify already offer the Buy on Facebook feature, but now it's coming to Page owners directly from Facebook!]

The new f-commerce Shop feature is VERY easy and quick to set up, with a variety of options.

PAYMENT
Payment is processed through Stripe - you can sync an existing account or set up a new one. Facebook does *not* charge a fee or percentage on purchases from your shop. When you set up your Facebook Shop, you will receive an email from Stripe with your new account details. It's fast and easy. Wow, impressive! [Note: When you set up your Stripe account, you'll need to enter all your credentials, tax ID, bank details, etc.]

**Important!!** As the merchant, Stripe will not process payment for your orders until you mark them as shipped. You have to choose from the trackable shipping methods and enter the Tracking Number. This is really good news! You can see Facebook and Stripe have thought of everything - hopefully this process keeps fraud at bay!

WHAT CAN YOU SELL?
Facebook Shop is (currently) geared towards PHYSICAL products. Categories include: Sports & Recreation, Clothing, Shoes, Luggage/Bags, Personal Care, Jewelry, and Watches. Plus an 'Other physical goods' category.

Note: Anything you offer in your Shop will be reviewed by Facebook first before it's available for purchase. The review process is very quick.

VARIABLES
You can edit the variants such as size, color, material, length, fit, scent, flavor, model, format, platform and edition.

TABS
The tabs at the top will condense and all your 3rd party app tabs go into the 'More' dropdown menu, making space for a prominent SHOP tab.

PROMOTION
When you add items to your shop, you can choose to post them to your timeline and boost them as well.

ORDERING & EMAIL FOLLOWUP
The purchase process is seamless for your customers. Their stored credentials are used, including credit card if they have one connected to their Facebook account. If not, they can easily add one.

Plus, on the final cart page, Facebook offers the buyer a chance to TICK A BOX to allow you to contact them with marketing offers and promotions. You can then access these contacts via CSV file and will need to upload to your own email management system, just like you need to do with the new Lead Ads.

Currently, you can private message new customers individually directly through Facebook.

However, my guess is that at some point, Facebook will begin offering more integrations and direct support for email marketing and e-commerce a.k.a. f-commerce and especially m-commerce (Facebook commerce and mobile commerce).

I set up shop to give it a test drive: got my Relationship Marketing book + a $50 discount coupon off any of my social media/Facebook training courses! Check it out! https://www.facebook.com/commerce/products/1004749182932204/

This feature is likely only rolling out to certain pages -- and possibly only in the U.S. so far. Do you have it yet?

21/10/2015

Inspiring Quotes that hit a note with me.....

“Good marketing makes the company look smart. Great marketing makes the customer feel smart.” – Joe Chernov

“To think creatively, we must be able to look afresh at what we normally take for granted.” – George Kneller

“The best marketing doesn’t feel like marketing.” – Tom Fishburne

"An essential aspect of creativity is not being afraid to fail.” – Edwin Land

“Know thyself. Know the customer. Innovate.” – Beth Comstock

"Great Ex*****on is the Ultimate Differentiator.” – Margaret Molloy

And perhaps.........

“If you’re a good marketing person, you have to be a little crazy.” – Jim Metcalf

06/10/2015

Delighted to be working with The Mediaeval Baebes, securing the Press and PR coverage for their 2015 Sacred Spaces Tour. Music, Dance and Theatre being staged in six of the UK's most magnificent Cathedrals and Churches. What a treat to be part of this musical journey inspired by a time where poetry and music conspired to invoke sensory pleasure.

21/09/2015

The Loxwood Joust was a huge success and I thought you may like to see this! This is the first of the films made! https://www.youtube.com/watch?v=0AoMTedYM_g

2 Weekends of Mediaeval Mayhem @ Loxwood Meadow. www.loxwoodjoust.co.uk

04/08/2015

01/07/2015

My new Loxwood Joust program advert. Feeling very proud..... A big thank you to Nick at B-Creative http://www.b-creative.co.uk

01/07/2015

With only one month to go until the Loxwood Joust, my pre-event press coverage is rolling in...... http://etcmag.net/loxwood-joust/

18/06/2015

Teamwork!!! - Had a great day yesterday at The Focus On Technology for a Profitable Practice Event run by SPVS ( Society for Practicing Veterinary Surgeons) and the VPMA Hard work, great fun and very successful, I'm very lucky to be part of such a lovely team. www.vetviewer.co.uk

15/06/2015

There is so much we can learn from others when it comes to great customer service and Chestnut Meadow www.chestnutmeadow.co.uk have got it all right! This is a family run business at it's very best. With a warm welcome, friendly, helpful, personable staff, and a desire to always provide the best experience, they ensure they achieve a very happy customer experience for all guests, which is proven when their guests return over and over again. Their attention to detail and care of the facilities, so that all can enjoy them - young and old - is second to none. As many of you know, I am not a huge camping fan, but my first choice is always here and to my amazement, as camping is not my first choice for accommodation..... I always look forward to going. I know it will be good and I know what a clean, tidy and well run site it is. Thank you Andy, Ulenah, Ann, Tony, Kay, Ricky, Ruth and your amazing team for another great weekend and the Joy family will see you again very soon!!

Chestnut Meadow is a luxury beautiful campsite for tent, caravan, motorhome and campervan camping in the heart of Sussex

12/06/2015

Loxwood Joust is an immersive medieval festival for everyone on the first three weekends in August

12/06/2015

22/05/2015

Great meeting today with the MDHUB http://bit.ly/1IPCvBY Very informative and most enjoyable. Thank you for lots of business talk and lots of fun too! See you again soon.

The MDHUB is the premier peer to peer business growth network for Managing Directors and Senior Board Directors in the South of England.

21/05/2015

Well I am feeling very happy - this is a comment left regarding my blog post - What happens in marketing when one small thing changes

Comment: Very efficiently written post. It will be valuable to anyone who uses it, as well as myself. Keep doing what you are doing i will definitely read more posts.

A big thank you to the sender!

We all know what can happen when you change just one thing – whether it be the paint colour in a room – the room seems brighter, bigger, more exclusive or modern, or the different clothes you wear ...

20/05/2015

This is well worth a read - A big thank you to Lucy at www.totalsocialsecretary.com for bringing my attention to it - we were discussing this very point just last week. - Should You Use the LinkedIn Publishing Platform? http://goo.gl/fb/kv9bGA

With more than 320 million users, you would think that publishing on the LinkedIn platform would build your reputation as a thought leader while generating a ton of views and engagement, right?

20/05/2015

So great to catch up with Nancy at Nancy Finch PR after far to long...... Her enthusiasm, fun, professionalism and great personality come out above all else never wanes....... http://bit.ly/1c53ECw

Possessing a deep knowledge, insight and understanding into what journalists want Nancy Finch PR has built up a wealth of strong journalist contacts with both regional, national and trade journalists and is able to offer clients the ability to reach a specifically targeted audience.

18/05/2015

I'm delighted to be working with my favorite entertainment agency today. www.spotlight-ents.info Thank you Chris and Marceline - you have come up trumps once again and are the best as always.......

Spotlight Entertainments was founded in 1993, and since this time the business has built a reputation as one of the leading entertainment agencies in the UK. We organise entertainment for a wide range of clients, from private individuals holding weddings and parties to companies including Sony, Polo…

15/05/2015

What a great way to start the day..... I love Twitter!!

Sorrel Bay ·
Great meeting fantastic woman to head any marketing campaign! http://bit.ly/1cZwvcq

14/05/2015

This is just so well said! So good to see that the 'old fashioned' principles of honesty, integrity and never compromising on quality are still standing strong........ A blog to make you really believe in your true values! - http://www.antoniofalco.com/consistent-persistent/

I think one of the most difficult things in business to contend with is having a long term approach. Most businesses are not an overnight success; they t

12/05/2015

I really liked this - Excellent points well made. I know some of it we know and some is common sense, but we all need someone to occasionally make us think and realise it....

by Molly Greene I’ve spent an enormous amount of time online in my quest to become a successful self-published author. A naïve newbie at first, now I feel like a somewhat jaded, slightly-more-exper...

07/05/2015

Well, just when you thought you had all angles covered, this company comes up with more. And WOW they are good!

CSR is huge and Future Proof CIC show you how to make the most of what you have done, are already doing and are are going to do, to make a great impact and newsworthy story.

Their work has a myriad of uses, so it's versatile and cost effective - you can use it in your annual report, utilise it to promote your company, show your local community how much you do to help and support them and many more.....

Another great meeting with Tom, with many more to come.... and so, so valuable for so many companies. Check them out! www.futureproofcic.com

Future Proof CIC works with a range of clients across the UK and internationally to develop initiatives specific to their business, industry or location.

07/05/2015

The Loxwood Joust is such an amazing, interesting and fun project to be working on and the advance tickets have now gone on sale.

Step back in time and experience the verve and vigor of a world where lives were harsh and hearts were passionate at this unique, fun and educational day out for all the family!

Daring displays of weaponry, archery and cannon fire will enthrall as fully armored knights prepare to meet in thunderous battle.

This is an event not to miss and due to it's huge success over the past few years there will be two weekends of Medieaval Meyhem! - 1st & 2nd August and 8th & 9th August - hope to see you there!!

http://www.loxwoodjoust.co.uk/advance-tickets/

Step back in time and experience the verve and vigour of a world where lives were harsh and hearts were passionate at this unique, fun and educational day out for all the family!