Brown + Hudson Travel Experience Design

16/07/2024

Why, in so much travel copy, are so many things ‘nestled’?

Let’s compare notes.

What are the BS travel words on your banned list?

Comment, email, or post your responses to:

[email protected]
160 Barlby Road, Suite 4, London W10 6BS

07/07/2024

I'm always learning. Today it's about recycling.

Specifically recycling of flowers.

Apparently, florists who do arrangements for weddings or events will retrieve the arrangements and recycle the flowers and reuse and resell the same flowers for retail, as well as for other corporate bouquets and arrangements.

If you're ok with the idea of cut flowers, this is great at so many levels - including commercially.

I've lived my whole life oblivious to this kind recycling.

Had you heard of this?

Have you heard any other unexpected forms of recycling that surprised you?

05/07/2024

A supremely well and sensitively-written article on some Biden scenarios.

My favourite bit: "...William S. Burroughs, who divided humanity into hustlers and marks, put it bluntly: “Hustlers of the world, there is one mark you cannot beat: the mark inside.”

https://www.profgalloway.com/time-to-leave/

P.S And talking of Scenario Planning, this is something future-proof travel experience designers should be doing on all their client projects.

Not If, When I believe President Biden will announce he is withdrawing from the 2024 race imminently. Just as anybody who’s seen a commercial or a logo believes they’re an expert in advertising and design, I’ve convinced myself I have insights into the inner workings of the Beltway. I don’t....

05/07/2024

Watch this and apply the thoughts to your precious time travelling. https://nudgestock.com/watch/

02/07/2024

Travel professionals, travel agents, travel advisors, travel designers, experience designers, travel coaches, concierges, hoteliers, DMCs, cruise people, yacht and jet charter companies you need this more than ever :

https://businessofcreativity.beehiiv.com/subscribe?ref=JjNeExYDFB

and then take the course.

Creativity in travel?

Now there's a thought.

A weekly briefing on the big ideas shaping the world.

24/06/2024

Apparently, if you don't toot your own horn, people might use it as a urinal...

So, do join me and a bunch of other interesting folks on our webinar teaching the art and science of travel experience design this Thursday 27th June.

We'll share the secrets of how the 0.1% travel. There are two time options. Here's the link to register while there are still slots: https://event.webinarjam.com/register/2/6rp55t0

We're going to reveal a real first in luxury travel. Don't miss it.

20/06/2024

This is one of my favourite places to be.

So many possibilities.

Here I feel fortunate, grateful, excited and vulnerable all at the same time.

Then I go to my gate.

08/06/2024

When researching travel projects I often suggest talking to people outside the travel industry.

There are two sides to this winning equation.

1. The internet and ai allow you to trawl oceans of information. However, conversations with fellow humanoids are a richer source of ideas and inspiration. Also, people know people - the original form of ai. And perhaps most importantly, human contact is known to improve mental health and personal well-being so everybody wins.

2. Look outside the travel industry and generally you'll get more interesting, non-obvious, real-world ideas and inspiration rather than touristic 'product'.

I'm in Finland looking for land to build on and the first part of this equation just worked for me.

I asked the gas station We ❤️ Burger lady whether she knew anyone with land to sell. She pondered the question then turned to the lottery guy to ask him. Who knows what the outcome will be but the wheels are turning.

27/05/2024

Cafe sữa đá.

24/05/2024

The concierge at my hotel in Hanoi clearly knows a thing or two about experience design.

They sent me to the best Pho place in the neighbourhood via a dodgy Google Maps link. I knew it closed at 11h00 and was determined to get there.

I kept walking and asking people who assured me it was just 100m down the street, then left then right. They, like GPT4o, were confidently hallucinating. For them, it was better to point me in any direction than not to help me at all.

Years ago in the very tip of Puglia I met late Lord Alistair McAlpine who had an the most wonderfully discrete converted convent B&B there. He quipped that he liked telling guests to “get lost”. He was a smart and lovely man.

Of course, I never found the Pho place.

However, along the way I revelled in the unknown, the aimlessness of my quest, being transported to other places and learning a thing or two.

1. The last place I saw buildings wedged this close together was Venice
2. I now know where David Beckham gets his hair done
3. I might have found ‘the one’

I’ve missed the grace and incredibly collaborative nature of this place.

13/05/2024

Ever dreamed your travels could last forever?

Dive into adventures that extend beyond the horizon with innovative VR technology.

Picture this: You're navigating the vibrant souks of Marrakech, your heart racing as you grip the steering wheel on the Nürburgring, the cold air biting at your cheeks atop Licanbur.

Now, imagine reliving these moments at will.

With groundbreaking VR technology, your most cherished travel memories are never out of reach.

They're ready to be experienced again, as vivid and thrilling as the first time.

This is travel reimagined, where stories never end and every replay is a return ticket.

23/04/2024

Luxury travel game-changing news coming soon.