11/12/2024
At Climate Week NYC, we collaborated with and to bring ‘Protect the Future of Sport’ to life—an immersive, low-impact experience designed for disassembly, showcasing Nike’s 30+ years of sustainability innovation.
Hosted at Nike’s New York HQ, the event featured interactive timelines, recycled apparel at a Refurbished Marketplace, and initiatives like Nike Grind and Trash Labs, designed to inspire action and highlight the intersection of sport and sustainability.
Bringing together athletes, industry leaders, and consumers, the experience sparked meaningful conversations on climate action. It showcased how brands can connect legacy, innovation, and purpose to lead in an evolving retail landscape.
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