25/04/2024
Have you been feeling a bit stuck?
Here are our top 5 things to think about to help you fall back in love with your business:
1. Know your Superpower/USP/X factor
Why you and not your competitor? Do you remember your kick-ass attitude when you started your business? You just knew that you were the best in the industry, because …. Why? Why were you different: was it your techniques, your method, your personality, or your unique insight which set you apart from everyone else? Now flaunt it. Tell the world why you are different and why they should work with you. Find something that is unique and catchy.
2. Remember your ‘why’
Why did you want to start your business? What was the problem that you were passionate about solving? Can you remember the feeling of excitement, nerves and even fear of starting your business? What made you do it? It was likely not easy. What was the final deciding factor for you to launch your business? Remember those pain points you were set on solving solved for your customers and clients - they still need your help!
3. What are the results?
What do your clients experience once you have done the work for them? How do they feel, look or think differently after working with you? If you don’t know this, ask. Ask for honest feedback and you will be amazed at what they have to say about you. Use this feedback as testimonials for new clients too.
Remember - your brand is what others say about you when you are not in the room.
4. What’s in it for them?
Your customers should feel like VIPs when you deal with them. How can you better serve them? Do you respond to emails quickly, do you answer your calls, do you do the work and deliver it in the timeframe that you promised? Do you communicate processes, timeframes and delays to them? Do they feel like you care about them? If you serve your customers well and give them an all round experience, you will be in business for much longer than your competitor who is only in it for the money.
5. Do something nice
If you are struggling to get clients or not feeling of value, then help out a charity, help someone out or think about collaborating. There are no better endorphins than showing kindness to others. Who can you help today and make a difference in their lives? If you do it from a place of love, it will be all the more satisfying.
So next time you feel frustrated that you are not being appreciated, straighten your crown and celebrate yourself.
Fall back in love with your business, because the more you love what you do, and it shows, the more clients you will attract.
Get out there and own your turf! Do what you love, love what you do, be amazing and never forgot your own worth!