Arctic Direct - Award winning specialist travel agency. Packages and bespoke tours to Lapland and bey ATOL protected.
Award winning Specialists in Arctic Travel - Northern Lights, North Pole, Ice hotel, Glass Igloos, Husky sledging and more. We are a small but well established and successful company who trade under full ATOL licensing. We offer specially tailored holidays to the Arctic. All our staff have visited most of the places that we sell holidays to and are extremely knowledgeable about the local areas. An
y of the packages that we offer can be tailored to suit your requirements. We have a great selection of Arctic packages, some of the more popular are:
Ice Hotel Sweden
We offer a simple 3 night, deluxe tour and an extended break to the stunning Ice Hotel in Sweden. Activities include taking a husky sledge from the airport to the Ice Hotel and spending a night in an ice suite – the sculpted rooms that make the Ice Hotel famous. Ice Diving
Featured in SportDiver magazine our Ice diving destinations include Diving in Iceland and Ice Diving North Pole
Ice Driving
For the thrill seekers we can offer Ice Driving in anything from a friendly family go kart to high performance rally cars. Multiple driving options come as standard in our packages so you won’t be forced into a difficult decision! Northern Lights Holidays - Aurora Borealis
See the amazing Northern Lights from one of more than a dozen destinations. Abisko was recently voted one of the best places to experience the beauty of the Aurora Borealis. From hotels to guest houses to glass igloos, there's something for everybody.
03/03/2025
🌍❄️ World Wildlife Day ❄️🌍
What better way to celebrate than with these stunning photos of Antarctica’s incredible wildlife? From playful penguins to majestic whales, these animals thrive in one of the most extreme places on Earth.
Let’s protect and celebrate the wild! 🐧🐋❄️
01/03/2025
☀️ The Midnight Sun: A Natural Wonder! ☀️
Imagine a world where the sun never sets! In the Arctic, summer brings continuous daylight due to Earth’s axial tilt. 🌎 From late May to late July, regions above the Arctic Circle experience 24 hours of sunlight because the North Pole is tilted toward the Sun. The farther north you travel, the longer this phenomenon lasts—places like Svalbard, Norway, enjoy daylight from April all the way to August!
Would you like to witness this surreal and mesmerizing experience? 🌅✨
Photo credits: Best Arctic
27/02/2025
🌍🐻❄️ Happy International Polar Bear Day! 🐻❄️🌍
Did you know? Polar bears are incredible long-distance swimmers! They can swim for days at a time and have been recorded travelling over 60 miles (100 km) without rest!
Celebrate these majestic Arctic giants with us! Explore their icy world on an unforgettable polar adventure. ❄️ ✨
Photo credits: HX Svalbard
25/02/2025
🌌 Chase the Northern Lights in Lapland! ❄️🐕
Embark on an unforgettable Arctic adventure at Nellim Wilderness Hotel from 24th – 27th March 2025! ✨
✔️ Return flights from Heathrow via Helsinki to Ivalo
✔️ Full board stay in a Wilderness Room
✔️ Snowmobiling, husky safari & Aurora hunting included!
✔️ Thermal clothing & return transfers covered
✔️ Just £1,595pp (based on 2 sharing) – ATOL & ABTA protected
Upgrade your first or last night to an Aurora Cabin for £150pp!
📍 Limited spots available – Contact us to book!
Photo credits: Wilderness Hotels
24/02/2025
Golden hour in Iceland ✨
Photo credits: Arctic Adventures (Iceland)
20/02/2025
LAST CHANCE – Northern Lights Adventure in Norway!
This incredible deal won’t be around for long! 🚨 Don't miss your chance to experience the Arctic in style with this epic 4-day getaway to Tromsø, Norway – the gateway to the Northern Lights! 🌌🐾
📅 1st – 4th March 2025
✈️ Direct return flights from Luton (incl. 20kg checked bag + under-seat bag)
🏨 3 nights at the trendy Moxy Hotel (B&B)
🐶 Husky sleigh safari – drive your own sled! (Lunch included)
🦌 Reindeer sledding & Northern Lights tour with a traditional Sami dinner
🧣 Thermal Arctic gear included – stay cosy in the snow!
🚐 Return airport transfers
✅ ATOL & ABTA protected for peace of mind
💰 ONLY £995pp (based on two sharing) – SAVE £255pp off live prices!
This is your bucket list trip at an unbeatable price – Book now before it’s gone!
Photo credits: Best Arctic
18/02/2025
Did you know that the Arctic transforms dramatically between seasons? In summer, the Midnight Sun shines 24/7, melting ice and revealing vast tundras, bursting with wildflowers and teeming with wildlife like polar bears and migratory birds. It's the perfect time for hiking, kayaking, and exploring by boat!
Fast forward to winter, and the Arctic becomes a frozen wonderland under the mystical glow of the Northern Lights. Temperatures drop, ice thickens, and the land is bathed in long polar nights - ideal for dog sledding, snowmobiling and experiencing true Arctic soltitude.
No matter the season, the Arctic is full of adventure. Which one would you choose? ❄️☀️ Tell us in the comments!
Photo credits: Wilderness Hotels
16/02/2025
We're thrilled to introduce Magical Pond Igloos - our newest addition to the ultimate Arctic getaways! ❄️
Nestled in the breathtaking wilderness of Finland, these stunning glass igloos offer a front row seat to the Northern Lights in winter and the Midnight Sun in summer. 🌌 🌞
Each cosy, Scandinavian-designed igloo blends luxury and nature, complete with panoramic views, a private bathroom, and a kitchenette. Plus, unwind in the lounge and traditional Finnish sauna for the perfect relaxation experience.
Book your escape now and immerse yourself in the magic of Lapland! 🌲 ✨
Photo credits: Magical Pond Igloos
14/02/2025
Happy Valentine's Day from all of us at Arctic Direct! ❤️ ❄️
Whether you're snuggled up under the Northern Lights or dreaming of an unforgettable Arctic adventure with your special someone, we hope your day is filled with warmth and love.
Got a special Arctic love story? We'd love to hear it! Let us know in the comments 💭
Photo credits: Arctic SnowHotel
12/02/2025
Ever dreamed of watching the Northern Lights from the comfort of your bed? 🌌 ❄️ Kakslauttanen Arctic Resort, home of the world's first glass igloos, offers an unforgettable experience deep in Finnish Lapland.
Imagine cosying up in a heated glass igloo, surrounded by snowy landscapes, with the Aurora Borealis dancing above you. It's no wonder this is one of our most popular Arctic experiences!
📩 Contact us on +44(0)1793 939035 or [email protected]
🌐 Visit our website to learn more - link in our bio!
Photo credits: Kakslauttanen Arctic Resort
10/02/2025
🐾 Experience Arctic Wildlife Up Close! ❄️🐻
Visit Ranua Wildlife Park, where you can see majestic polar bears, playful arctic foxes, and over 50 other northern animal species in their natural surroundings! 🌲
Whether you're exploring the snowy landscapes in winter or the lush greenery in summer, Ranua offers an unforgettable adventure for all nature lovers.
📍 Located in Finnish Lapland – a perfect family-friendly destination!
Photo credits: Ranua Resort
08/02/2025
Exciting news! 🎉
We're absolutely thrilled to announce that we've been nominated for SME of the Year at the South West Business Awards!
This recognition is a testament to the hard work, dedication, and passion of our incredible team - and, of course, the amazing support from our customers and community.
Thank you to everyone who has been part of our journey so far. Wish us luck! 🍀 🏆
06/02/2025
Why are February and March great months for Northern Lights viewing?
🌌 Long, dark nights + more daylight for epic adventures and aurora views
🌌 Clear, crisp skies for vivid displays
🌌 Milder temps for cosy outdoor moments
🌌 Peak aurora activity around the equinox
February and March offer some of the best conditions to witness the aurora at its most spectacular ✨
Photo credits: Northern Lights Village
04/02/2025
Exciting News from the Arctic! ❄️
Get ready to experience the magic of the north like never before! The brand new Wilderness Hotel Saariselkä is opening its doors in December 2025 - and the best part? Their stunning Arctic Log Villas are available to book NOW! 🏡 ✨
Imagine cosy log cabins nestles in snowy forests, crackling fires, and the Northern Lights dancing above your private villa. Perfect for families, friends, or a romantic escape into the wild.
Don't miss your chance to be one of the first to stay in this Arctic paradise. 🌌
Photo credits: Wilderness Hotel
02/02/2025
Slow down. Breathe in the crisp winter air. Sip, savour, and embrace the moment. ☕❄️
In Sweden & Finland, Fika isn’t just a coffee break—it’s a ritual, a moment to pause and enjoy the simple things in life. Perfect for a peaceful Sunday.
Would you rather enjoy your Fika indoors by the fire or outside in the fresh snow? Drop a ☕ or ❄️ below! 👇
Photo credits: Lapland Guesthouse
31/01/2025
That Friday feeling! 🥂 Soaking in the bubbles, sipping something chilled, and letting the weekend vibes take over. Who’s in? 😍❄️
bath
Photo credits: Arctic SnowHotel
29/01/2025
Escape to luxury in the heart of the Arctic! ❄️✨ Experience the breathtaking beauty of Saariselkä, Finland, at Star Arctic Resort – where luxury accommodation, Northern Lights, and pure serenity await. 🌌 Book your dream getaway now!
Photo credits: Star Arctic
27/01/2025
Sub-zero temperatures call for smarter strategies, not just thicker layers. 🧥❄️ Dressing properly for Arctic adventures can mean the difference between an unforgettable trip and one cut short by the cold.
💡 Here’s your ultimate guide to staying warm and comfortable:
✔️ Layer intelligently.
✔️ Invest in the right gear.
✔️ Avoid common mistakes.
Swipe through to learn exactly how to stay cosy during your Arctic exploration! 🧊✨
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Videos
Star Arctic Hotel.mp4
Escape to luxury in the heart of the Arctic! ❄️✨ Experience the breathtaking beauty of Saariselkä, Finland, at Star Arctic Resort – where luxury accommodation, Northern Lights, and pure serenity await. 🌌 Book your dream getaway now!
#stararctic #stararcticresort #saariselka #finland #glasscabin #northernlights #auroraborealis #luxuryescapes #travelgoals #wanderlust #packageholidays #holidaydeals #lapland #arcticescape #arcticdirect
Photo credits: Star Arctic
Kakslauttanen Winter Activities 15 sec.mp4
Discover the magic of winter at Kakslauttanen Arctic Resort ❄️ ✨ From husky sledding to Northern Lights gazing, adventure awaits in the heart of Lapland! 🌌 🐾
Book now for next winter season!
#arcticadventures #kakslauttanen #lapland #winteractivities #huskysledding #northernlights #auroraborealis #travelnorth #travelgoals #wanderlust #explorethearctic #arcticdirect
Video credits: Kakslauttanen Arctic Resort, Finland
Kakslauttanen Reindeer
Hannah shared a magical moment from her first day in Kakslauttanen. Aren't these reindeer just the cutest? 🦌✨
#arcticadventures #reindeer #lapland #finland #kakslauttanen #wintertravel #bucketlist #winteractivities #snowyscenes #visitlapland #northernwonders #arcticdirect
Arctic Bath Winter .mp4
Experience tranquillity like never before at the Arctic Bath! 🌊✨ Soak under the starry sky, surrounded by pristine wilderness and floating ice. Relax, recharge, and immerse yourself in the untouched beauty of the Arctic. ❄️ Book your unforgettable wellness escape with us today!
#arcticbath #northernlights #wellnesstravel #arcticadventure #spaandsauna #wellnessinthearctic #relax #tranquillity #travelnorth #sweden #bucketlist #arcticdirect
Video credits: Arctic Bath, Sweden
Watch the night sky come alive with the Northern Lights—an unforgettable dance of colours across the horizon. 🌌💫 #northernlights #timelapse #auroraborealis #natureinmotion #bucketlist #arcticdirect
Video credits: Northern Lights Village
Kakslauttanen Arctic Resort - the original creators of the iconic glass igloos in northern Finland! 🌌 Kakslauttanen are THE experts when it comes to aurora accommodation and traditional Arctic activities. See for yourself!
#auroraaccommodation #northernlightshunting #finland #arctictravel #lovethearctic #glassigloos
Ice Fishing in Sweden with Team Arctic Direct!
#icefishing #swedentravel #arcticholidays #arcticdirect #travelnorth #sweden #kiruna
Wondering what a visit to the Arctic would look like in the summer? Endless beautiful green forests and the raw wilderness await you - topped off with beautiful activities ranging from gold panning to boat rides, husky carting and horse riding. The Arctic has so much to offer. Every season of the year!
#summerinthearctic #goldpanning #arcticdirect #kakslauttanen #finlandescapes #traveltofinland #finlandforests #arcticwilderness #toptraveldestinations
Video Credit: Kakslauttanen Arctic Resort
Glass igloo and log cabin combined! This luxury accommodation lets you experience the best of both worlds. Watch the Northern Lights from the comfort of your bed and enjoy the cozy atmosphere of a log cabin - in one!
#logcabinlife #glassigloo #iglooexperience #igloos #luxuryaccommodation #arctictravel #kakslauttanenarcticresort #arcticdirect #finlanddreams #arcticlove #dreamhouse
Video Credit: Kakslauttanen Arctic Resort
Cozy log cabins give us the most authentic Arctic feeling. Have a look at these stunning log cabins at Kakslauttanen Arctic Resort - one of our all time favourite resorts in the Arctic!
#logcabins #arcticaccommodation #arctictravel #arcticdesign #woodenhouse #northernlightsholiday #snowadventure #kakslauttanen #finland
Video Credit: Kakslauttanen Arctic Resort
Ever wondered what it looks like inside a glass igloo? One of our favourite igloos are located at Kakslauttanen Arctic Resort. Take a look inside here!
#glassigloo #northernlights #northernlightsholiday #uniqueaccommodation #dreamholidays #bucketlistholidays #arctictravel #finlandholiday #holidayinthesnow #specialaccommodation #igloo #igloohotel
Video Credit: Kakslauttanen Arctic Resort
Snowshoeing is a fantastic winter activity that allows you to explore snowy landscapes with ease. Take in every moment of stunning scenery at your own pace.
#snowshoeing #arcticactivities #arctictravel #arcticsnowshoes #bucketlistholiday #snowyscenery #dreamdestinations #apukka #arcticdirect
Photo Credit: Apukka Resort
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Our Story
We’re a leading online travel agency based in the UK. We’ve been organising holidays, educational tours and corporate trips to the Arctic for the last 15 years. We love the Arctic - we don’t arrange trips to anywhere else - and we have first-hand experience of all our destinations. We’re also protected by ABTA and ATOL, so, whether you want to see the Northern Lights, stay in a glass igloo or head into the wilderness on a husky adventure you can trust us to show you the very best the Arctic has to offer.
As specialists, we know more about Arctic travel than anyone else and will work with you to create exactly the right trip. You can choose from a wide range of packages to Finland, Sweden, Norway and further afield (all of which can be can customised to suit) or create a bespoke bucket list adventure. Whatever you choose you’ll be creating memories that will last a lifetime.
Looking to tick the Northern Lights off your ‘must-see’ list? Perhaps you have always wanted to stay in an Ice Hotel or a Glass Igloo? Or maybe you dream of mushing a team of huskies or driving a snowmobile? With Arctic Direct you can do all of this AND travel with a trusted and fully licensed UK operator.
Some of our most popular adventures include:
Northern Lights - We offer more than a dozen destinations with very low light pollution to give you a great chance of seeing the amazing Aurora Borealis. From hotels to guest houses to glass igloos, there's something for everyone.
Glass Igloos- We’re the Global Number 1 Agent for the world-famous Kakslauttanen Glass Igloo resort - which means we make more dreams come true at this Finnish resort than any other travel agency or tour operator in the world - and we’re immensely proud of that.
Our favourite package is 3 nights with flights, transfers, accommodation and includes husky, reindeer and snowmobile activities. If you want to change the activities - no problem. Fancy a couple of nights in Helsinki as well? We’re here to help! Just let us know and we can put together the perfect trip for you.
ICEHOTEL - We offer a variety of fantastic trips, deluxe tours and extended breaks to the stunning ICEHOTEL in Sweden. Why not combine a night in one of the beautifully designed ice suites with a stay in the one of the treetop suites at Treehotel - two iconic hotels in one visit! We have some great suppliers in this area so if you want an overnight stay in the wilderness we can do that too.
Ice Diving - Featured in SportDiver magazine, our ice diving destinations include Iceland, Russia and the North Pole. You can also dive with Orca. Speak to our specialist dive team for more information.
We can arrange trips to Greenland and the North Pole (for the ultimate adventure!) and we work with schools, groups and corporate travellers as well as holiday makers. To find out more, just contact [email protected] or call 01793 939035.