17/09/2015
For any PT to gain clients, they first need to persuade someone to commit their time, effort and most importantly their money to what a they are recommending.
An important art that many PTs don't learn is the 'Art of Persuasion'. This doesn't mean conning someone into taking up your offer, but you do need it make them see why you are important to them.
http://ow.ly/SlLXM
A single word, 10 psychological theories, and real-world proof that we consistently underestimate our ability to influence others.