White PR and Marketing

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White PR and Marketing

Providing Outstanding PR, Marketing, VA, and Communications Support. We will then go away and put a bespoke package/cost together for you.

White PR and Marketing is a company that offers PR, Marketing, Virtual Assistant and Event services for businesses both large and small. Built on ethics of inspiration and motivation our main aim is to drive campaigns forward, raise profiles higher, and transcend expectations with new thinking, energy, and originality.

**SERVICES**

* Advertising
* Admin
* Branding
* Brochures
* Blog Writing
*

Copywriting
* Content Creation
* Content Marketing
* Consultancy
* Direct Marketing
* Diary Management
* Email Marketing
* Event Management
* Exhibitions and Trade Shows
* Networking support
* Newsletter writing
* Marketing Materials
* Print
* PR and Awards
* Research
* Social Media
* SEO
* Strategic Planning
* Workshops
* Website

**SPECIALITY**

Marketing:

Content Marketing And Management – including but not limited to :

Consultation, Strategy, and planning
Blogs
Articles
Emails and campaigns
Web content
Customer testimonials
White papers
Social media
Images etc…

Social Media And Content (Mainly Facebook, Instagram, LinkedIn) :

Consultation, strategy, and planning
Content creation – including the creation of images and graphics
Management

Monthly Blog Package :

Our white-label service means you can have a regular bespoke, blog for your site – and no one will ever know it’s not you who wrote it. Website :

An audit and look at your current content
Key word optimised content for your website
Content revamp for your website

Full Marketing Department :

White PR and Marketing will manage your Marketing needs acting as a central hub without the extra employment costs. We can help you with:

Overseeing all marketing campaigns

Implementing strategy

Promoting a business, product, or service

Ensuring a company is communicating the right messaging to attract prospective customers and retain existing ones

Representing a marketing team to cross-functional groups including product management, sales, or customer support

Updating senior leadership on the progress of marketing activities and reporting on the results of campaigns

Managing and coordinating marketing and creative staff

Lead market research efforts to uncover the viability of current and existing products/services

Collaboration with media organisations and advertising agencies

Brainstorming ideas for new campaigns

Coordinating with the sales team and other departments to produce effective strategies

Monitoring current campaigns, ensuring their staff meets deadlines and complete necessary tasks

Analyzing data to evaluate the success of their marketing efforts and come up with new ideas to improve brand marketing and exposure

Virtual Assistant:
We can support you on a day-to-day basis with:

Data entry or general administration
Diary or inbox management
Financial tasks e.g. chasing a payment
Making travel arrangements
Preparing for meetings
Customer support
Sales support (e.g. handling enquiries)
Conducting research

**HOW DOES WPRAM WORK?**

Initial meet:
You tell us what you want and what you want to achieve in a brief consultation (FREE for 15mins) or email notes, bullet points, links, existing literature, etc. To discuss any of the above further, please DM Elizabeth, or email: [email protected]

28/01/2025

🔍 When Was the Last Time You Audited Your Marketing?

A marketing audit is the best way to ensure your efforts are aligned with your goals. Here’s what it involves:
 ✅ Analysing your audience and competitors. ✅ Reviewing your social media and website performance. ✅ Identifying opportunities to improve strategy and messaging.

📩 Let me take a deep dive into your marketing and show you where you can level up.

DM or email me at [email protected].

27/01/2025

🚀 Why Your Business Needs Marketing Support

We all do it —try to do everything ourselves 🤹‍♀️ —but that approach is neither productive nor efficient for your business.

We often convince ourselves that doing everything alone will save money, but time is invaluable. If you’re spreading yourself too thin, you’re not focusing on the areas of your business where you excel—the ones that actually drive revenue!

Let me lighten the load!

Marketing isn’t just about keeping the wheels turning - it’s about driving growth, increasing visibility, and achieving your goals.

With the right marketing support, you can:
 ✔ Focus on what you do best—running your business. ✔ Stay consistent with your messaging. ✔ Reach the right audience with the right message. ✔ Save time while seeing results.

Let me take the pressure off with tailored marketing solutions.

📩 DM me or email me at [email protected]. to learn how I can help.

23/12/2024

🎄 🎄 🙏Merry Christmas and Thank You! Well, that’s a wrap from me and my mini team at White PR & Marketing (🧑‍🧑‍🧒‍🧒).

As we wind down for the holidays, I wanted to take a moment to say a heartfelt thank you to all my lovely clients. I admire each of you and truly love being part of your teams, helping to contribute to the growth and success of your businesses.

The last part of the year has been challenging for me personally, and I can honestly say I wouldn’t have made it through without the support and understanding from my incredible clients, friends, and family.

Running your own business isn’t easy—it takes resilience, strength, and the ability to wear all the hats (and let’s be honest, rest days are rare!).

To everyone running your own businesses, I admire you deeply and hope you all get some much needed time off this holiday season - you deserve it!

I’m so excited to step into 2025 with both new and returning clients, ready for another year of growth and collaboration.

Wishing you all a Merry Christmas and a wonderful holiday season!

Lizzie - White PR & Marketing

09/12/2024

How to Organise Your Social Media Content Like a Pro.

Creating and managing social media content can feel overwhelming, but with a little organisation, you can stay on top of your game and keep your audience engaged. Here are my top tips for streamlining your social media content:

1️⃣ Plan Ahead with a Content Calendar
Use tools like Google Sheets, Trello, or Asana to map out your posts in advance. Include key dates, themes, and campaign goals to ensure you’re covering all bases.
2️⃣ Batch Create Your Content
Set aside time to create multiple posts in one go—this saves you time and helps maintain consistency in tone and visuals.
3️⃣ Use Scheduling Tools
Tools like Hootsuite, Buffer, or Meta Business Suite allow you to schedule posts ahead of time, freeing up your day for other tasks.
4️⃣ Stick to a Theme or Strategy
Decide on your tone of voice, visual style, and posting schedule. This not only strengthens your brand identity but also makes planning content easier.
5️⃣ Repurpose Content
Turn a blog post into a carousel, a video snippet, or even an infographic. Maximise the value of your content by reusing it across platforms.
6️⃣ Track and Adjust
Monitor your analytics regularly to see what’s working and tweak your strategy accordingly. This helps you focus your efforts where they count.

Organising your social media doesn’t have to be a headache. A little preparation goes a long way toward building a consistent, engaging presence online.

What are your go-to tips for managing social media content?

Let me know below! 👇

21/10/2024

🚀 Let’s Make Your Vision a Reality - What can I do for you? It all starts with a blank canvas. I take the time to listen to your story, vision, struggles, and goals. Then, with my experience and expertise, I create a tailored plan to help you achieve those objectives.

I have the expertise to bring your vision to life. What sets me apart? I prioritise clear, efficient communication. After our initial consultation, I dive straight into the work—no delays.

As we move forward, we’ll have regular monthly check-ins to ensure your vision stays on track, and I’ll provide updates as needed without being intrusive.

Sound like the kind of partnership you’d like?

Let’s chat.

Drop me a DM today!

01/10/2024

📸 The Power of an Image - They say a picture is worth a thousand words, and I couldn’t agree more. Whether it’s in a press release, blog post, or social media campaign, the right image can take your content to the next level!

Here’s my son, camera in hand, reminding me of the importance of capturing the perfect shot😉

⭐️As communicators, it’s not just about what we say, but how we visually represent it too. Pairing strong visuals with your message creates a powerful impact that grabs attention and builds engagement.

🔑 Here are a few tips to ensure your image complements your content:

* Relevance: The image should align with your message. It needs to visually support the story you’re telling.
* High quality: No pixelation or blurry graphics. A clean, sharp image signals professionalism.
* Consistency: Make sure your visuals reflect your brand’s tone and identity.
* Simplicity: Don’t overwhelm your audience with too much in one image. A clear, focused image works best.

When words and images work together, your content becomes more memorable, relatable, and impactful.

📷✨What’s your go-to tip for selecting the perfect image? Drop a comment below!

Lizzie - White PR and Marketing

30/09/2024

💡 How Can Outsourcing Supercharge Your Business?

Outsourcing can give your marketing team the expertise they need to thrive, while freeing you up to focus on other areas of your business. When done right, it’s a cost-effective way to get top-notch results without stretching your budget—especially in today’s economic climate.

💸Instead of gambling on hiring full-time staff, outsourcing gives you access to skilled teams that hit the ground running and add value from day one.

🚀Ready to elevate your marketing?

📩 DM me or email [email protected] to learn more.

23/09/2024

🚀 Exciting news – with my two little monkeys now at nursery and school, I’m opening up my hours! If you need marketing strategy, design & development, communications support, or content creation – or maybe you are looking for a marketing manager to help grow your business – I’m ready to assist.

🤩 Let’s connect! I’d love to hear about your goals, challenges, and future plans. Together, we can turn your vision into reality!

Drop me a message today.�Lizzie | White PR and Marketing

20/09/2024

Why Does Every Business Need a Press Release?

In today’s fast-paced digital world, it’s easy to overlook the power of a well-crafted press release. However, a strong press release remains a vital tool for businesses of all sizes. Here’s why:

✅ Build Brand Awareness: Press releases help you share important news, whether it’s a new product, a big event, or an exciting partnership, helping to keep your brand in the spotlight.
✅ Boost Credibility: A professional press release shared across reputable platforms adds authority to your brand and reinforces trust with your audience.
✅ Reach a Wider Audience: Press releases can amplify your message across various media outlets, expanding your reach far beyond your existing network.
✅ SEO Benefits: An optimised press release can improve your website’s visibility in search engines, making it easier for customers to find you.

I help business craft targeted press releases that get results.

If you would like to hear more, drop me a DM.

Lizzie

18/09/2024

⭐️ I’m very fortunate to work with Hyndburn Leisure - a non for profit charitable trust - creating press releases that showcase the incredible work they do, from community programs and environmental initiatives to their vision for the future.

This experience has been extremely rewarding!

🙌 Their dedication to creating a healthier, happier community is truly inspiring. Being part of sharing their mission, is a pleasure.

Lizzie - White PR and Marketing

16/09/2024

🚀Are you regularly creating content for your business? Consistency is key when it comes to building a strong brand presence, but we all know how tough it can be to keep the content flowing.

Here are a few tips to help you stay efficient:

1️⃣ Batch your content: Dedicate a block of time each week to brainstorm and create multiple pieces of content. It’s a game-changer for efficiency! ⏳

2️⃣ Use a content calendar: Plan ahead to ensure your posts are timely and relevant. This avoids last-minute stress and keeps your strategy clear 📅✅

3️⃣ Repurpose content: Got a great blog post? Turn it into a social post, infographic, or video. Maximize every piece! 🔄

4️⃣ Leverage automation tools: Scheduling tools like Hootsuite or Buffer can free up your time and keep things consistent even on busy days 🤖

I help brands stay ahead with tailored strategies that take the guesswork out of content creation.

✨ Let’s chat if you need support!

Lizzie ☺️

09/09/2024

🕳️🧊Are You a Square Peg? I recently came across an inspiring article by Richard Branson, where he discusses the challenges of being a "square peg in a round hole," particularly within our education system.

Branson highlights a crucial point:

“I’m not interested in a world where we all think in the same way. A world without creativity and innovation; without debates or breakthroughs. I am proudly a square peg, and my fellow dyslexics are square pegs too.”

This really got me thinking about my own journey through school, university, and into my career.

I’ve always been a bit of a dreamer—never fitting neatly into the “in crowd,” and not particularly good at conforming. Whether it was wanting to wear something different or finding new ways to approach problems, I was always looking to stand out and innovate.

⭐️In the world of PR and marketing, being a square peg is actually an advantage. Creativity and the willingness to challenge the status quo are essential for crafting unique campaigns and building strong brands. It's our different perspectives that lead to breakthroughs and set us apart from the competition. Embracing those differences isn’t just important—it's essential for growth and innovation.

So, to all the square pegs out there—embrace your unique perspective. Your ideas are the ones that will shape the future.

❔Are you a square peg? How has your unique perspective helped you in your career? I’d love to hear your thoughts.

➡️Read the full article here : https://buff.ly/4dMw6Jm

06/09/2024

🌟 Excited to be assisting Vicky White Communications at White Communications again on new designs and social media content!

Collaboration is key in our industry, and working with someone as passionate and skilled as Vicky truly makes all the difference.

Vicky’s expertise shines through in every project, and it's been a pleasure to support her.

Looking forward to more innovative projects and continued success with all my like-minded partners.

04/09/2024

❔What’s the key to a successful LinkedIn post?

It’s all about engaging, informing, and inspiring your audience.

The focus shouldn’t be on how long the post is, but on the value it provides and how it’s structured. Here are some considerations for crafting compelling LinkedIn posts:

1. Begin with a powerful hook that catches attention and makes people stop scrolling.
2. Use transitional phrases to maintain reader interest and flow.
3. Make your content easy to read by breaking it up into shorter paragraphs.
4. Use lists and bullet points to clearly communicate your message.
5. Pose questions to spark discussion and encourage engagement.
6. Share valuable insights that offer real benefits to your readers.
7. Finish with a memorable statement or idea that resonates.

If you need support with your LinkedIn content, drop me a DM.

Lizzie

02/09/2024

☀️ When one door closes, another one opens…

It’s true, even though it can be tough when things don’t quite go your way.

What do you think?

I believe challenges and setbacks are simply opportunities in disguise, paving the way for new possibilities and fresh strategies.

In the fast-paced world of PR and marketing, adaptability is key. Every obstacle is a chance to innovate, pivot, and find creative solutions that drive success. Embrace the changes, because every closed door is just the beginning of something new and exciting.

Wishing everyone a wonderful day!

Lizzie ☺️

30/08/2024

💛 A big shoutout to my little family! Their constant support keeps me going, whether I'm tackling projects at the crack of dawn or late into the night.

Balancing everything isn’t easy - does anyone really have it figured out? (Please share your tips and ideas if you do!)

Their love is what drives me, and they’re the reason behind everything I do. They fuel my passion for helping businesses thrive through marketing and communications.

Who and what drives you?

Lizzie 🙂

28/08/2024

🧐Is your marketing strategy delivering the results you expect? A marketing audit can provide the insights you need to optimise your efforts and drive better outcomes.

✔️I offer comprehensive marketing audits designed to evaluate every aspect of your strategy. Here’s what you can expect from our audit process:

1. In-Depth Analysis: I will review your current marketing tactics, from digital campaigns to traditional methods, identifying what’s working and what needs improvement.

2. Audience Insights: Understand how well you’re reaching and engaging your target audience. I assess your audience segmentation and engagement strategies to ensure alignment with your business goals.

3. Competitive Benchmarking: See how you stack up against your competitors. I analyse your market position and compare your performance with industry standards.

4. Strategic Recommendations: Receive actionable recommendations based on our findings. I provide clear guidance on how to refine your strategy, optimise your channels, and enhance your overall marketing effectiveness.

5. Performance Tracking: Set up or improve your analytics to track key metrics. I help you implement tools and processes to measure success and make data-driven decisions.

Don’t let inefficiencies hold you back. Contact me at [email protected] or drop me a DM to schedule your marketing audit and unlock your business’s full potential.

http:[email protected]

26/08/2024

😊Effective Marketing Strategies on a Budget - Marketing is vital for any business, but it can be particularly challenging with limited budgets and resources.

The good news? With the right approach, you can still achieve impressive results. Here’s how:

1. Define Your Target Audience: Start by identifying who you’re trying to reach. Understand their needs and pain points to tailor your marketing messages and tactics effectively.

2. Leverage Social Media: Platforms like Facebook, Instagram, and Twitter are powerful tools for expanding your reach. Focus on engaging with your audience through valuable content and responsive interactions, not just promotions.

3. Utilise Email Marketing: Email marketing is a cost-effective way to stay connected with your customers and prospects. Use newsletters to share updates, promotions, and valuable content with your subscribers.

4. Collaborate with Influencers: Influencer marketing can help you tap into new audiences and enhance brand awareness. Partner with influencers in your industry who have a strong following and engagement.

5. Track Your Results: Monitor your marketing efforts to understand what’s working and what isn’t. Use analytics tools to measure website traffic, social media engagement, email open rates, and click-through rates.

➡️Ready to make the most of your marketing budget? Let’s talk👋

Lizzie - White PR and Marketing

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http://www.whiteprandmarketing.co.uk/

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White PR and Marketing offer a range of PR, Marketing and Event Services.

To discuss further please contact Elizabeth via Facebook or email : [email protected]

“White PR and Marketing, Bringing Your Ideas Alive,”