FRUKT

FRUKT Hello. We are a Creative Agency specializing in Entertainment. We build entertaining brands that sit at the heart of culture.
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We've been helping brands navigate the ever-changing world of entertainment since 2001 - pushing boundaries, lifting awards and having lots of fun along the way. We have crafted Ideas, Experiences, Content and Amplification for an extensive roster of global clients, including MasterCard, O2, Coca-Cola, Budweiser, McDonald’s, Jägermeister, CISCO and Bank of America to name but a few… come say hi to our team in London, New York and LA.

 x London Pride⁣ ⁣We partnered with  to enhance their customer experience at Twickenham stadium for the Premiership Rugb...
25/09/2024

x London Pride⁣

We partnered with to enhance their customer experience at Twickenham stadium for the Premiership Rugby final 2024.⁣

We created a memorable journey throughout their Rugby Premiership activations to ensure all customers . At The West Fan Village, there was an opportunity to take a photo of the trophy, play a rugby game, and grab a pint. Guests were guided by hosts to The Clubhouse, where we did a full takeover and branded the space top-to-toe in red. Invited guests were welcomed with a branded cap, a flag and a pint of London Pride. Whilst waiting for the match to start, guests were entertained by TikTok comedian and a Q&A panel with England rugby royalty , .tom, and former Lions coach Ian McGeechan.⁣

           ⁣

23/09/2024
As summer winds down, we’re taking a moment to highlight some amazing events we’ve worked on in 2024.⁣⁣⁣⁣The House of Pe...
18/09/2024

As summer winds down, we’re taking a moment to highlight some amazing events we’ve worked on in 2024.⁣⁣
⁣⁣
The House of Peroni at 💙⁣⁣
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Our biggest year yet - we expanded out to a brand-new second-floor space, creating the perfect chill-out spot during some of the biggest live shows of the summer. ⁣Guests could enjoy stunning views while sipping a refreshing Peroni Nastro Azzurro, or a signature infused cocktail.⁣⁣
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We hosted cocktail masterclasses in partnership with the renowned , a bocce court in the Capri Corner, and chef’s table hosted by Cornish Orchards and . Guests also indulged in delicious pasta bowls and arancini balls from ⁣⁣
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Thanks to our amazing partners ⁣⁣
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A selection of big new cuts to keep the energy fizzing as summer drops away and autumn kicks in. There's so much good mu...
05/09/2024

A selection of big new cuts to keep the energy fizzing as summer drops away and autumn kicks in. There's so much good music coming out right now - here are just some of our current faves in this FRUKT Spotify playlist. From the badass bass of to the return of , via the thrilling and a killer remix from - there's so much good stuff right now! 🔥

⁣⁣Check the playlist via the 🔗link in bio🔗!

Welcome to FRUKT's Fresh Sounds - five red-hot new acts popping up on this week's musical radar...🎵1Xtra's BBC Int. Trac...
15/05/2024

Welcome to FRUKT's Fresh Sounds - five red-hot new acts popping up on this week's musical radar...

🎵1Xtra's BBC Int. Track Of The Week
🎵A heavyweight electronic cut from
🎵Amazing debut single from
🎵Big new signing to Ninja Tune -
🎵Huge buzz on the debut LP from

🎧Wanna hear em'?🎧
Head to the 🔗link in bio🔗 for a Spotify playlist!

In the latest of FRUKT's mini-reports about music movements around the world, our music editor Simon Singleton looks at ...
28/03/2024

In the latest of FRUKT's mini-reports about music movements around the world, our music editor Simon Singleton looks at the red-hot Mexican scene, which has produced numerous superstars in recent years.

These global icons are proving a catalyst for a booming Mexican music industry, with unbelievable year-on-year growth as a young, tuned-in audience send demand soaring.

🔗Link in bio🔗 to the report ^

FRUKT has worked with various artists in Mexico so drop us a note if you're keen to learn more about this fast-developing scene! 🇲🇽



FRUKT’S 2022 MUSIC REVIEW IS HEREOur deep dive into the music world around us - the new trends, artists, events, and ind...
13/07/2022

FRUKT’S 2022 MUSIC REVIEW IS HERE
Our deep dive into the music world around us - the new trends, artists, events, and industry changes you need to take notice of.

In this edition - as we experience the heat of summer and reach the peak of the festival season – we focus on the buzz of live shows.

The big summer festivals
Hottest new global scenes
The latest trailblazers
And how brands can press play in our industry review

There’s a real reason to feel this summer will continue to be a huge comeback for live music – so sit back, press play and enjoy. ☀️🎶

LINK IN BIO👀

Great to see two incredibly exciting new acts breaking into the mainstream in recent months -  is number 3 in the Offici...
27/06/2022

Great to see two incredibly exciting new acts breaking into the mainstream in recent months - is number 3 in the Official Singles Chart with 'Go' while the new record has entered the Official Albums Chart on the weekend they played three Glastonbury sets! Both acts played amazing shows at FRUKT's live music night THE FIX at 🔥

Yesterday, we had a great conversation with award-winning editor, writer, speaker and model  . We spoke about what suppo...
22/06/2022

Yesterday, we had a great conversation with award-winning editor, writer, speaker and model . We spoke about what support businesses could provide for their non- binary and LGBTQIA+ employees.

They spoke about the importance of brands showing support for the LGBTQIA+ communities when they need it most, particularly when it’s easier to stay silent. One of the first steps to this is to start de- gendering language to make it more inclusive and create a safer environment for the LGBTQIA+ community🌈

It’s Pride's 50th birthday in London 🌈🥳 Throughout June, we have a line up of events to celebrate, support and showcase ...
06/06/2022

It’s Pride's 50th birthday in London 🌈🥳 Throughout June, we have a line up of events to celebrate, support and showcase the love for our LGBTQIA+ colleagues, friends and our local q***r- owned businesses.

First up we're speaking to Aaron Carty and Jamie Windust about intersectionality, overcoming bias and being successful + a taste of The Beyoncé Experience... Queen Bee fans, watch this space 👀. We've got a tasty, local, breakfast morning eating q***r with Ez and Moss and the team will be getting crafty, tapping into their creative side in our Pride 'n' Paint workshop! To top it all off, the month's finale is a big Pride Birthday Bash.

As part of Mental Health Awareness Week, We thought we’d share a selection of peaceful places in London to add to your l...
11/05/2022

As part of Mental Health Awareness Week, We thought we’d share a selection of peaceful places in London to add to your lunch time walking hit list so you can take a break from busy working life🌿

1. Barbican Conservatory
2. Crystal Palace Park
3. Epping Forest
4. Richmond Park


It’s Mental Health Awareness Week and this year the theme is loneliness.Findings from  indicate that 1 in 4 of us feel l...
09/05/2022

It’s Mental Health Awareness Week and this year the theme is loneliness.
Findings from indicate that 1 in 4 of us feel lonely some or all the time and this could lead to other mental health problems such as depression. Taking time to tune in and take care of our mental health and wellbeing is so important and we know we have a responsibility to make sure we create an environment for our team to do that.

A few ways we’ve done that are👇
➡️We invited tough cookie .mental.arts to train our staff across 8 weeks on tools to build mental resilience

➡️We now have 20 staff trained as Mental Health First Aiders

➡️A day off this Friday to disconnect and reconnect with yourself and others

Over the week we’ll be sharing a few resources and tips for you to enjoy.


Looking back at the sun soaked posts, the performances and the moments that made the headlines … here are a few of FRUKT...
27/04/2022

Looking back at the sun soaked posts, the performances and the moments that made the headlines … here are a few of FRUKT's Coachella Highlights 🇺🇸☀️🎵👇

1️⃣Billie Eilish Makes History

Despite Billie’s little tumble during her final set, she made history, at just 20 years old, as Coachella's youngest ever headliner.

2️⃣Spike Joins Dave On Stage

Remember Alex Mann's impromptu performance with Dave at Glastonbury? Now it was Spike's turn. The 18 year old introduced himself only as Spike and then began to rap basically every bar of AJ Tracey's verse on the song Thiago Silva.

3️⃣Megan Thee Stallion Performs a Diss Track

Meg Thee Stallion teased a new diss track aimed at her ex. Over a reworked version of the instrumental for the Wu-Tang remix to Jodeci’s “Freek’n You,” she rapped what she described as “a very motherf*****g" personal” diss song 🤬

It's the 15th anniversary for Record Store Day tomorrow, so to celebrate we're looking back to our event for  & , RDS UK...
22/04/2022

It's the 15th anniversary for Record Store Day tomorrow, so to celebrate we're looking back to our event for & , RDS UK's Official Charity Partner.

The stage was hot with unreal musical talent, the records were fresh and the beer was cold… what more do you want?!

Shout out to the LIVE performances by 🎶 Link in bio to hear more from them.

Head to recordstoreday.com to find events where you are tomorrow 💽

It’s finally here 🔥Top Boy season 2 is hitting Netflix tomorrow, and last Friday we had the pleasure of kicking things o...
17/03/2022

It’s finally here 🔥Top Boy season 2 is hitting Netflix tomorrow, and last Friday we had the pleasure of kicking things off with two events to celebrate the return of the series 👇

In the daytime Top Boy Live was a one-stop shop designed to inspire 1,000+ young people to enter the creative industries. Held at it featured workshops & panels with a host of Top Boy cast & crew at the centre of it all, soundtracked by DJ sets from the No Signal radio crew.

The space doubled as an exhibition heroing grime music and the culture which the iconic show was borne.

Great working alongside who lead curation and community outreach. And a pleasure as ever to work with on ticketing and promotion.

Hot on its heels, in the evening, came the Premiere at Hackney Picture House, with a stellar turn out on the red carpet with some of the biggest names in music & entertainment making an appearance alongside the cast, showrunners & the world’s media.
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15/03/2022

FRUKT is proud to be producing this upcoming event for Meantime, working with Record Store Day and War Child 🎉🔊

Tickets for Meantime Presents Record Store Day UK LIVE 2022 are on sale with all proceeds going to , RSD UK’s Official Charity Partner.

Come join this celebration of 15 years of Record Store Day with an exclusive live event at Meantime’s brewery in Greenwich! 🔊

Live music from , + MORE! There will also be a pop-up record fair, local street food and of course... GREAT BEER. 🍻

DON'T MISS OUT! 👇

🗓 09.04.2022
🎟 TICKETS AVAILABLE NOW
🔗 LINK IN BIO

In our final round up in celebration of LGBTQ+ History Month, it's time for some Monday appreciation for the talent, tra...
28/02/2022

In our final round up in celebration of LGBTQ+ History Month, it's time for some Monday appreciation for the talent, trailblazers and key influential players from the LGBTQ+ community across Entertainment 🌈👏🏽

Sylvester - One of the most gifted and trailblazing artists of the disco era whose music still sounds incredible today, Sylvester was also a pioneering Black, q***r icon and activist whose legacy continues to inspire long after his death.

Anohni - This inspiring British/American musician and visual artist won the Mercury Music Prize in 2005 (using her former artist name Anthony & The Johnsons) and was nominated again in 2016, also being shortlisted at the BRIT awards in the same year. Also in 2016, she became only the second transgender artist to be nominated for an Oscar, with her original song for the film 'Racing Extinction'.

Honey Dijon - One of the most revered house music DJs, Honey Dijon grew up in two of the most iconic dance music cities, Chicago and New York, working with seminal names across both including Derrick Carter and Danny Tenaglia. Alongside being a legendary club partystarter and celebrated music producer, Dijon is a noted trans activist, regularly speaking on panels and celebrating q***r culture, inspiring a whole new generation of club kids.

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