Goals To Gold

  • Home
  • Goals To Gold

Goals To Gold An inspirational journey from footballer to successful businessman. GOALS TO GOLD tells the fascinating and unexpected story of Lee Sandford.

During a 17 year career in professional football, Lee Sandford played for Portsmouth FC, Stoke City FC, Reading FC, Sheffield Utd FC, and the England Youth Team. He played at Wembley, with his whole family watching - and describes this as one of the proudest moments of his life. He is still involved with football today, playing in the odd charity match and supporting the new charity XPro - which h

elps ex footballers of all divisions in "life after football". Following his football career, Lee committed himself to mastering the markets. Like many beginners, the early years saw him attending a few courses - but this generated little more than frustration. So he read avidly and looked further afield. After an enlightening visit to the grains trading pits at the Chicago Board of Trade, he returned to the UK with new vigour. Lee has now traded for approx 20 years and for 11 years has earned his living as a trader. In 2009 Lee decided to bring a new style of trading education to the market and started Trading College Ltd. He has personally taught hundreds of people to trade the markets for themselves and is delighted by so many success stories from past and present customers. His "Trading with Colours" programme has earned him acclaim, resulting in guest appearances at Bloomberg, The London Business School and conferences across the UK. Lee believes in keeping it simple. His best trading strategies are easy to follow but can provide some fantastic trading profits. Lee has run the London Marathon (in 2009 for Cancer Research) and is the proud father of two daughters.

"You don't really understand something until you can explain it to your grandmother." Albert Einstein
18/06/2015

"You don't really understand something until you can explain it to your grandmother." Albert Einstein

“Do you want to play it safe and be good or do you want to take a chance and be great?” Jimmy J
17/06/2015

“Do you want to play it safe and be good or do you want to take a chance and be great?” Jimmy J

There is only one thing that makes a dream impossible to achieve: the fear of failure. – Paulo Coelho
12/06/2015

There is only one thing that makes a dream impossible to achieve: the fear of failure. – Paulo Coelho

Free yourself!
11/06/2015

Free yourself!

The will to win, the desire to succeed, the urge to reach your full potential... these are the keys that will unlock the...
09/06/2015

The will to win, the desire to succeed, the urge to reach your full potential... these are the keys that will unlock the door to personal excellence.
Confucius

"Work until your idols become your rivals." Drake
08/06/2015

"Work until your idols become your rivals." Drake

There is only one corner of the universe you can be certain of improving, and that's your own self. Aldous Huxley
05/06/2015

There is only one corner of the universe you can be certain of improving, and that's your own self.
Aldous Huxley

"My initial foray into teaching didn't work out. I tried to jump on board with other people and then discovered we had d...
04/06/2015

"My initial foray into teaching didn't work out. I tried to jump on board with other people and then discovered we had different ideas and teaching structures. At first it seemed like a good fit. I met a couple of guys who had been running a small company teaching trading. I thought they had the tools and the structure to market the type of company I wanted to develop, and that I could invest the money to build the business. However, soon after we joined forces I found I wasn't happy with the general philosophy of the company so we parted ways.
Going it alone was a little nerve-wracking at first, but I knew I had to be in control of the integrity of the company and market it in a way I felt was honest and effective. It clearly worked because I soon had several happy clients and business began to snowball. The experience taught me that there is so much truth in the saying, "If you want something done properly, do it yourself!"
Lee Sandford

An organization's ability to learn, and translate that learning into action rapidly, is the ultimate competitive advanta...
27/05/2015

An organization's ability to learn, and translate that learning into action rapidly, is the ultimate competitive advantage.

Jack Welch

Just saying...
27/05/2015

Just saying...

Be victorious

If you would like to enjoy a preview copy of "Goals To Gold" completely FREE of charge, just click the orange button her...
27/05/2015

If you would like to enjoy a preview copy of "Goals To Gold" completely FREE of charge, just click the orange button here & enter your details:

http://www.goalstogold.co.uk/

You don't have to be great to start, but you have to start to be great.
15/05/2015

You don't have to be great to start, but you have to start to be great.

Never give up! "Most of the important things in the world have been accomplished by people who have kept on trying when ...
13/05/2015

Never give up!
"Most of the important things in the world have been accomplished by people who have kept on trying when there seemed to be no hope at all." Dale Carnegie

Another great review! "I enjoyed his book and his story and it has stirred me to action in taking his trading courses." ...
13/05/2015

Another great review!
"I enjoyed his book and his story and it has stirred me to action in taking his trading courses."

http://www.goalstogold.co.uk/

Will you make a decision today?
11/05/2015

Will you make a decision today?

"You owe it to your future self to read this book." Another great review on Lee Sandford's 'Goals to Gold'!http://www.go...
08/05/2015

"You owe it to your future self to read this book."
Another great review on Lee Sandford's 'Goals to Gold'!

http://www.goalstogold.co.uk/

Never give up in moving towards the life you want!
08/05/2015

Never give up in moving towards the life you want!

“Strength does not come from winning. Your struggles develop your strengths. When you go through hardships and decide no...
06/05/2015

“Strength does not come from winning.
Your struggles develop your strengths.
When you go through hardships
and decide not to surrender,
that is strength.”
Arnold Schwarzenegger

Check out this great review of Lee Sandford's Goals to Gold!
06/05/2015

Check out this great review of Lee Sandford's Goals to Gold!

Beliefs have the power to create and the power to destroy... Don't you agree?
06/05/2015

Beliefs have the power to create and the power to destroy... Don't you agree?

Progress, however slow, is still progress.
01/05/2015

Progress, however slow, is still progress.

If you're struggling with getting motivated this morning, remember that it's a daily practice!
29/04/2015

If you're struggling with getting motivated this morning, remember that it's a daily practice!

07/04/2015

Nice review on Amazon "I don't know how many professional footballers ever use their own abilities to become successful businessmen but this is an impressive achievement. Definitely worth a read." by The Evaluator

07/04/2015

From Amazon: This is an inspirational journey from footballer to trader. Goals To Gold tells the fascinating and unexpected story of one man's journey from top-flight football to the cut-and-thrust world of the financial markets. This book also explores the relationship between sports and trading success - making it the perfect book for any sports fan who's ever wondered whether they could make a go of it in the markets. Lee Sandford spent 17 years as a professional footballer, playing for Portsmouth, Stoke City, Sheffield United and Reading. But when his career was over, he didn't retire to a pundit's sofa or the golf course. He entered another fiercely competitive world: the stock market. Goals to Gold tells the story of his days as a footballer and subsequent time as a trader, laying bare the sobering facts of a life scattered with huge achievements, near misses and big disappointments. Part exploration of the unseen side of football and part introduction to financial trading, it shows how the important qualities in football and trading alike are hard work, determination, patience and sticking to your strategy even when the studs-up tackles are flying.Packed with real-life, behind-the-scenes stories involving promotion, relegation and trophies in football and trading through booms and busts in the markets, Goals to Gold is a gripping and revealing read - perfect for football fan and trader alike.

Address


Alerts

Be the first to know and let us send you an email when Goals To Gold posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Shortcuts

  • Address
  • Alerts
  • Claim ownership or report listing
  • Want your business to be the top-listed Travel Agency?

Share