Our campaigns are sparked by the needs reported to us by the communities and organisation at destination countries, or by travellers who have witnessed problems on their holiday. Influencing
We aim to change the way that tourism is traded and developed through collaborative work with industry, and other georgian tour companies. We also encourage holidaymakers to challenge their own perceptions abo
ut the cultures they visit and the real impact of their holiday. We provide tourists with information so that they can ask the right questions and make informed choices when booking their holidays. Our educational resources and publications are designed to influence critical thinking and stimulate ideas
2. Creating alternatives
We create approaches and tools to maximize tourism benefits to local communities. Our biggest project is our fair trade tourism work which aims to empower and develop disadvantaged tourism providers and workers. We develop tools to improve industry practice and work with community based tourism initiatives to strengthen and promote their operations.
