The excitement was in the air before the @kikomilano store opened on Henry Street, Dublin! 🎉✨
Our Digital Loft team was on the scene, getting to know the amazing @kikomilano Irish community, to keep the buzz going while we counted down the minutes before the Official Store Opening🖤
Have you visited the store yet? Let us know! 🥰
#DigitalLoft #DigitalAgency #KIKOMilanoDublin #KIKOStoreOpening
Content Days are our favourite Days!🥰
A stunning day in @studio10dublin filming lots of gorgeous content! A little preview of what’s to come over the next few months for Sásta Skin Health✨️
The Sásta Microbiome Booster Serum is Irelands only MyMicrobiome friendly accredited product and helps restore balance, nourish your skin and bring back that natural glow, and it was bringing that glow to all the shots we got during the shoot😍
BTS/Social Content Captured by: @thedigital.loft
Photographer: @orfhlaithwhelan
Studio: @studio10dublin
Model: @ablissfuljourney_
#ContentDay #TheDigitalLoft #SastaSkinHealth #DigitalMarketingAgency
Last week we had the pleasure of going down to @meagherspharmacy to film some content with the lovely @sastaskinhealth 💚✨️
We got to chat with the founder Michelle about everything @sastaskinhealth and learnt about how to support our skins microbiome🙌
@sastaskinhealth is an Irish brand that focuses on the microbiome of our skin. The Microbiome Booster Serum combines a powerful blend of prebiotic and postbiotic ingredients to optimize your skin’s well-being!
#ContentDay #TheDigitalLoft #SastaSkinHealth #DigitalMarketingAgency
Our favourite part of the day is making content with the stunning @thepublicityloft PR drops😍
Who else loves PR Drop Content🙋🏻♀️
#DigitalLoft #SocialMediaMarketing #ContentCreation
Using Influencer Marketing to build the hype around Wet n Wild. 🚀
The Brief: To increase awareness of Wet n Wild through working with micro influencers with highly engaged audiences.🤩
How did we do it? We carefully selected and aligned the product to 4 micro influencers & content creators from within the beauty & lifestyle community throughout Ireland to promote Wet n Wild and support a specified retailer, communicating their love for the products to their unique audiences across TikTok and Instagram.
The results show us that working with micro influencers is an impactful method to create brand awareness while also speaking to a more engaged and trusted audiences to optimise on conversion rates!✨️
#DigitalLoft #SocialMediaMarketing #InfluencerMarketing
That feeling when you get the product drop of dreams from a client - content has never been so easy to create 🕺🏻
Head to @thepublicityloft to see the most recent press drop from @calvinklein - ETERNITY AROMATIC ESSENCE FOR WOMEN & MEN. The newest addition to the Calvin Klein ETERNITY fragrance family.
#DigitalMarketing #SocialMediaMarketing #Meme #CapCut #ContentCreation
Hands up if you've ever been in this situation🙋♀️
#DigitalLoft #SocialMediaMarketing #DigitalMarketingMeme
TikTok Storytelling.mp4
The TikTok storytelling trend is continuously growing this year, and we know why!
We have noticed the shift in influencer content from polished content to more authentic content where the audience is more engaged from the beginning. Viewers have also started to move away from watching polished content and find relatability among creators similar to themselves.
#DigitalLoft #TikTok #Storytelling
TikTok boosting has become increasingly popular since the end of last year!
Thanks to TikTok, we have learned that the authentic style of content boosts engagement, so the introduction of Spark Ads has become very beneficial to brands 🌟
#DigitalLoft #SparkAds #TikTokBoosting
Is TikTok our new search engine? 🧐
How often are you doing a quick search on TikTok for recommendations for places to eat? Things to do? Skincare for your skin type?
We are using TikTok a lot more frequently due to the quick snappy results from authentic UGC!
Let us know your thoughts?
#DigitalLoft #TikTok #SearchEngine
We love making dreamy event reels like this one for @thepublicityloft Event for @primark.beauty Wellness Collection ✨
Capturing the finsihing touches and perfect moment that made this event so aesthetically pleasing 🤍
#Primark #Reels #EventReels #AestheticReels
Content Creation doesn't always have to be a major production - soar more with simplicity with The Digital Loft. Get in touch today #TheDigitalLoft
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