31/03/2024
Are you stuck for content this month?🤷♀️
Take a look at some of the key dates for this month to get your creative juices flowing.😁
Make sure to save them down!
The Digital Loft: Where Lifestyle Meets Digital! We design sophisticated strategies and create captivating content. Sister agency of
Crafting results-driven strategies and digital experiences in the lifestyle sector. We are digital strategists with great taste and a love for analytics. An extension of your internal team, we create a desire and growth for both emerging and established brands. Strategy
Brand Development
Brand Positioning
Brand Story + DNA
Consumer Acquisition Strategy
Content Planning
Digital Strategy
Influenc
er Strategy
Influencer Negotiation
Messaging + Storytelling
Paid Media Plan + Buying
Paid Social
Social Media Audit
Social Media Strategy
Social Media Management
Social Media Marketing
SEO + SEM
Website Audits
Branding
Art Direction
Brand Bible Creation + Guidelines
Design Studio Graphic Design
Logo Design
Marketing Collateral
Packaging Design
Presentations + Toolkits
Content Creation
Advertising + Campaign
Copywriting
Design Studio
Editing + Post
Flatlay Creation + Editorial Photography
Motion Graphics
Videography
Social Media Content Creation
Website consultancy
Digital Discovery Workshops
Individual
SME’s
Corporate
26/03/2024
✨Digital Internship Opportunity✨
We are looking for a highly organised, analytically driven, creative and ambitious individual to join our Digital Loft adventure for an Internship or college work placement. Those interested in applying should be passionate about all things digital and social media, a hunger for analysing data, influencer marketing and creating captivating content while enjoying working within a fast paced and fun environment.
If this sounds like the perfect role for you, please email [email protected] with your CV and a little bit about yourself by the 29th of March.
16/03/2024
Hands up if you've ever been in this situation🙋♀️
10/03/2024
Mother's Day is a great opportunity for brands to generate sales and capture their customer's attention in an emotional and meaningful way.
Over the years, we have seen some great, innovative advertisements. However, we have seen a shift in how brands are becoming more inclusive and sensitive in their messaging.
Here are some ads that have stood out to us over the last few years!
27/02/2024
If you work in social media, mark these dates in your diary so that you can easily plan your content for the month!🩶
16/02/2024
Is TikTok attempting to compete with YouTube?
Let us know your thoughts on the changes that TikTok have made to test out the YouTube-style of content. Is it giving you a sense of nostalgia or should TikTok stick to what's already been working for them?
09/02/2024
What do you make of Universal removing their artist's music from TikTok?🎤
Will we see a shift in content posted on the platform? Will we see less users on the platform? Let us know what you think in the comments!
02/02/2024
Going home to watch TikToks all evening after a full day of working in social media 🤝
25/01/2024
Just some of our favourite social media tools that we like to use here at Digital Loft!
- Later - Scheduling Tool
- Canva - Graphic Design
- Pexels - Free Imagery
Let us know what tools you like to use in the comments!
08/01/2024
The Golden Globes pictures did not disappoint 💃
What was your favourite moment from the awards last night?
08/01/2024
The viral Stantly cup TikTok moment 🥤
Did the video reach your FYP? Are you now convinced to purchase a Stanely cup? 😉
Agency
27/12/2023
Beauty Trend and Products you NEED to Know About for January 2024!
Let us know in the comments which trend you will be following🤩
15/12/2023
We all look forward to many things at Christmas! From baking gingerbread to decorating the Christmas tree to prepping for Santa or wearing our favourite Christmas PJs. 🌟
But, if there is one thing that many people look forward to, it’s Christmas advertisements. They mark the beginning of Christmas for many and bring back nostalgic memories for others. We’re here to share our favourite campaigns from over the years. 🤩
Swipe to read more!
22/11/2023
There are some myths surrounding digital marketing, and we are here to debunk them and give our opinions on how to work around any issues you may face as a business/brand.
Swipe to learn more, and let us know which debunk surprised you! ✨
17/11/2023
Revenue is clamping down on gifts and goods that influencers or media personalities receive 🎁
As these goods tend to be free and sent by a brand for promotion/collaboration, revenue wants to start to tax these goods, possibly changing how you consume content from your favourite influencers.
Curious to know more? Swipe to learn more and comment your thoughts below!
13/11/2023
Social media's biggest night of the year is The Met Gala, and the theme for 2024 has been announced!
Curious to know what the theme is? Or how it is a marketing genius? Swipe to find out more! 💃
03/11/2023
Social media and its role in digital marketing is essential for brand growth and presence.
However, not all marketing strategies and techniques you see online benefit the brand.
We are here to tell you the “red flags” to look out for in digital marketing!
31/10/2023
Happy Halloween from us! 🎃🕸
24/10/2023
Zara UGC VS Traditional Editorial 🤎
Zara has always been iconic for their editorial and eccentric posing model images, so why the shift to UGC? We have our thoughts! Swipe to read more ✨
20/10/2023
Influencer Marketing ✨
No matter what promotional media you have consumed, you have probably seen an influencer or two selling you a product. Either through Instagram or Facebook or even on billboards in shops, influencer marketing is everywhere and is the future of marketing.
But, how does it all work? Swipe to read more!
19/10/2023
The Cam memes are too relatable 😆
We decided to hop-on the Cam from the Modern Family meme trend and put our own spin on it!
13/10/2023
AI Celebrity Chatbots!🤖
Technology and AI are evolving rapidly, especially in recent months. Can we now talk to our favourite celebrities? Swipe to read more! And comment your thoughts on this down below
05/10/2023
🎡BEAUTY TRENDS AND SOCIAL MEDIA CONFERENCE 🎡
Sharing some of the key learnings from the conference we attended in London last week!
Let us know in the comments if you learned something new. 💜
21/09/2023
Coffee🤝Getting me through the day
Sometimes, we need that little extra boost to kick-start our day! Whether it's grabbing a coffee with your colleagues during lunch or having one while you work, coffee is incorporated into our everyday routine!
18/09/2023
New season, new trends!🍂
We have seen these trends emerging across different platforms and couldn't be more obsessed! Which trend do you think will dominate the Autumn/Winter of 2023? Comment down below!
14/09/2023
The Future Of TikTok📱
TikTok is undoubtedly the world's most popular social media platform and is many people's go-to platform for entertainment, fun and learning. However, it may have some changes in the near future.
Read our post for more information, and comment your thoughts on this down below!
04/09/2023
What's new in digital? 💻
Instagram is continuously evolving and updating. The app has introduced a new Broadcast Channel feature which can benefit businesses, creators and consumers. Swipe for a quick dive into the new feature, how it came about and how it will benefit us!
21/08/2023
Repeat after us... 🖤
Begin your workday with good vibes! Some days can be overwhelming, so it's important to reset each day and remind yourself how well you're doing 🫶
16/08/2023
Remaining persistent with content creation and editing wins every time 💪
Trending sounds, amazing clips and most importantly... great editing!
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68 Leeson Street Lower
Dublin 2
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| Tuesday | 8am - 7pm |
| Wednesday | 8am - 7pm |
| Thursday | 8am - 7pm |
| Friday | 8am - 7pm |
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Videos
Hands up if you've ever been in this situation🙋♀️ #DigitalLoft #SocialMediaMarketing #DigitalMarketingMeme
TikTok Storytelling.mp4
The TikTok storytelling trend is continuously growing this year, and we know why! We have noticed the shift in influencer content from polished content to more authentic content where the audience is more engaged from the beginning. Viewers have also started to move away from watching polished content and find relatability among creators similar to themselves. #DigitalLoft #TikTok #Storytelling
TikTok boosting has become increasingly popular since the end of last year! Thanks to TikTok, we have learned that the authentic style of content boosts engagement, so the introduction of Spark Ads has become very beneficial to brands 🌟 #DigitalLoft #SparkAds #TikTokBoosting
Is TikTok our new search engine? 🧐 How often are you doing a quick search on TikTok for recommendations for places to eat? Things to do? Skincare for your skin type? We are using TikTok a lot more frequently due to the quick snappy results from authentic UGC! Let us know your thoughts? #DigitalLoft #TikTok #SearchEngine
We love making dreamy event reels like this one for @thepublicityloft Event for @primark.beauty Wellness Collection ✨ Capturing the finsihing touches and perfect moment that made this event so aesthetically pleasing 🤍 #Primark #Reels #EventReels #AestheticReels
Content Creation doesn't always have to be a major production - soar more with simplicity with The Digital Loft. Get in touch today #TheDigitalLoft digital marketing agency content creation agency social media management social media agency branding Instagram reels aesthetic reels
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