FUEL

FUEL The Experience and Entertainment Group. Igniting memories that fuel brand love.

Fuel is a fresh and creative event company that takes your event from concept to completion www.fuelhq.ie/

Render to reality ✨ At FUEL, we make it our mission to take our client’s visions and turn them into reality. We always m...
03/12/2024

Render to reality ✨ At FUEL, we make it our mission to take our client’s visions and turn them into reality. We always make sure that whatever we are creating for you is exactly as you had imagined it (or sometimes, even better!)

The first step is to take our client’s brief, and create a digital render. This gives us a blueprint of exactly what the client is looking for, and we can get feedback and make tweaks to make sure everything looks just like how they pictured it.

Then, we take that render and make it a reality!

Here is an example of a render we created of a stage for a recent client event, alongside a photo of the stage itself. Can you spot the difference? 🧐

If you have an idea that you’d like to bring to life for an event, get in touch today and let us make your vision a reality 💜



We are thrilled to announce that the very first event in our brand new series; ‘FUEL For Thought’, will be taking place ...
20/11/2024

We are thrilled to announce that the very first event in our brand new series; ‘FUEL For Thought’, will be taking place next Wednesday 27th November on LinkedIn Live. This episode will feature our very own Director of Brand Experience, Jonny Boyle, in conversation with the one and only Louise O’Reilly, Chief Executive of - a charitable organisation that brings the business and arts worlds together through purposeful partnerships.

This discussion will take you behind the scenes of cultural strategies; the value they bring to your business and brand, and the interesting role the arts play in shaping culture. With 20 years of experience beyond her current role, Louise’s insight is truly FASCINATING; spanning art, science and technology, business and social innovation.

Whether you are a marketer, artist, cultural creator or if you are just looking to stay ahead of the curve, this is a deep dive into understanding the power of the arts to FUEL business growth.

Register now via the event link in bio 💜

We were absolutely thrilled to be tasked with creating an unforgettable red carpet event last week for the premiere of G...
15/11/2024

We were absolutely thrilled to be tasked with creating an unforgettable red carpet event last week for the premiere of Gladiator II on behalf of Paramount Pictures 🍿

FUEL managed the entire production process from ideation to ex*****on, and the result was a best-in-class red carpet experience like nothing Ireland has seen before.

Massive thanks to Paramount Pictures for the honour of being selected to create this unforgettable experience… It really was a special one! 💜

Gladiator II is officially out in cinemas TODAY so make sure to go and see it this weekend if you can… It is definitely not to be missed! 🔥



Every company needs to prioritise employee recognition; and here’s why 👆Employee Awards season is well and truly upon us...
11/11/2024

Every company needs to prioritise employee recognition; and here’s why 👆

Employee Awards season is well and truly upon us, and we are having a lot of fun working with companies to show their employees how much their work throughout the year has been truly valued and appreciated 🏆

Send us a DM or email [email protected] if you would like to chat with us about creating a truly memorable experience for your employees!✨



We are very excited to share that the FUEL For Thought podcast has officially launched on Spotify and Apple Podcasts! 🎧 ...
07/11/2024

We are very excited to share that the FUEL For Thought podcast has officially launched on Spotify and Apple Podcasts! 🎧 Our first episode is out now - A look back at which brands created the best campaigns, collaborations and experiences throughout the 2024 festival season.

Tune in now by searching ‘FUEL For Thought’ In either Apple Podcasts or Spotify. We hope you enjoy it - And if you do, make sure to subscribe! Lots more insightful episodes to come 🔥



We could not be more proud of our amazing team! What an absolute pleasure to announce that all four of our FUELers who w...
05/11/2024

We could not be more proud of our amazing team! What an absolute pleasure to announce that all four of our FUELers who were nominated for the .co index of the ‘Top 100 Most Influential People in the Events Industry’ have been awarded a place on the list 🤩

This just goes to show that our team really are the best in the business, and we couldn’t be more grateful for the amazing hard work they do.

Thanks so much to everyone who voted! We already knew how amazing our team were, but it means a lot to know that you all think so too 💜

Some spooky snaps for the day that’s in it 🎃 From Meta’s Hackoween event which we were thrilled to work on recently! We ...
31/10/2024

Some spooky snaps for the day that’s in it 🎃 From Meta’s Hackoween event which we were thrilled to work on recently! We created an immersive Matrix-themed event where hackers could put their skills to the test in a series of fun, interactive challenges 👾 Dive into some tasty treats, enjoy live entertainment 🎶 and have some fun in a different dimension!

Happy Halloween to one and all 👻

Take a look at where FUEL has been bringing the magic over the past few months! Our global team is thrilled to pop up in...
31/10/2024

Take a look at where FUEL has been bringing the magic over the past few months! Our global team is thrilled to pop up in multiple locations across the globe 🌍 Here’s a summary of where we’ve been creating magical events and experiences for our global client base recently, with plenty more worldwide events planned for the remaining months of 2024 ✈️

At FUEL, we believe in crafting events that are as unique as our clients. Whether it’s an intimate gathering or a grand celebration, at home or abroad, our expert team ensures every detail is flawless ✨

Stay tuned for more updates and behind-the-scenes looks at our global adventures! 🗺️



An Tánaiste stopping by for a Cheez-HIT at one of our many sampling events with Kellanova's Cheez-It over the past few w...
29/10/2024

An Tánaiste stopping by for a Cheez-HIT at one of our many sampling events with Kellanova's Cheez-It over the past few weeks! 🧀 Our team have installed eye catching branding in some of the busiest spots across the country and have been busy bringing the moreish crispy baked snacks to the people of Ireland to help launch Cheez-It into the Irish market. The response? Absolutely phenomenal—it's a true Cheez-HIT! 🙌

Keep your eyes peeled… We could be coming to a store near you very soon 👀

It’s official 💜 We are thrilled to share that are an official charity partner of FUEL. We have had an incredible workin...
28/10/2024

It’s official 💜 We are thrilled to share that are an official charity partner of FUEL. We have had an incredible working relationship with this great charity for a number of years now, and we can’t wait to continue to work together and create even more memories and experiences with them over the years to come.

On Wednesday, the team from Child.org will be in FUEL HQ to deliver an information session about their flagship event; Ride Africa. The session will take place this Wednesday 30th October at 4pm and is open to absolutely anybody who might be interested in attending the cycle event in February, so please do let us know if you’d like to come along either by emailing [email protected] or dropping us a DM!

We hope to see many of you there 🙏



We are extremely proud to announce that 4 of our fabulous FUELers have been nominated for the .co index of ‘The Most Inf...
17/10/2024

We are extremely proud to announce that 4 of our fabulous FUELers have been nominated for the .co index of ‘The Most Influential People in the Events Industry for 2024’ ✨

The index recognises exceptional industry figures from around the globe who have left a mark with their creativity, vision, and capacity for innovation. So it’s no surprise these 4 FUEL superstars’ names are in the mix!

Our nominated FUELers are:
🏆 Eoin O Connor - Senior Designer
🏆 Jonny Boyle - Director of Brand Experience
🏆 Derbhla Evans - Experience Manager
🏆 Crosby Dunkley - Senior AV Technician

Make sure to go and cast your vote via the link in bio before the 25th October! Every vote helps towards getting these amazing FUELers the recognition they so deserve 💜



Huge congratulations to our FUEL Cycling Society who took part in the L’Étape Ireland this past weekend 🚵‍♂️ Over 100km ...
10/09/2024

Huge congratulations to our FUEL Cycling Society who took part in the L’Étape Ireland this past weekend 🚵‍♂️ Over 100km covered including some fierce climbs... But our tough and determined FUELERs did not give up!! Amazing work team 💪

Planning your end-of-year company celebration? 👀 Depending on your business goals for Q4, there are lots of ways you can...
04/09/2024

Planning your end-of-year company celebration? 👀 Depending on your business goals for Q4, there are lots of ways you can bring more depth, meaning and value to your end-of-year event ✨ Send us an email to [email protected] or check the link in bio to find out more!

A huge congratulations to our Executive Director Keith McCormack and Creative Director Stephen Whelan who have been sele...
17/08/2024

A huge congratulations to our Executive Director Keith McCormack and Creative Director Stephen Whelan who have been selected as mentors in the new STEPS mentorship programme by and The Marketing Society of Ireland 👏

These two are both true professionals and visionaries... And amazing leaders to boot. Their mentees will be very lucky to have the opportunity to learn from them! ✨

Congratulations to both, and best of luck on this exciting adventure 🙌 We can’t wait to hear how the journey evolves.

Croí Queens ❤️‍🔥 Huge shoutout to Sarah and Ellen who have been working SO HARD to pull together the most magical Croí a...
16/08/2024

Croí Queens ❤️‍🔥 Huge shoutout to Sarah and Ellen who have been working SO HARD to pull together the most magical Croí area at this weekend ✨

Croí is a vibrant hub of music, dance, poetry and wellness 🫶 💫 and it’s just one of the amazing areas our team are working on this weekend at EP! Make sure to give them a wave if you see them - They’re hard to miss in their signature FUEL visi-vests 😎

Some VERY exciting news here at FUEL! 🥳 We are thrilled to share that Keith McCormack has joined the FUEL family in the ...
16/08/2024

Some VERY exciting news here at FUEL! 🥳 We are thrilled to share that Keith McCormack has joined the FUEL family in the role of Executive Director 🙌

Having previously held the position of national head of events at Fáilte Ireland and director of Visit Dublin, Keith was integral to the successful development of large-scale events such as The Gathering, St. Patrick’s Day Festival, Volvo Ocean Race, Tall Ships, Solheim Cup and Euro Football games, to name a few.

At FUEL we are the team behind some of Ireland’s largest festivals, including and and we are honoured to welcome Keith and his world of knowledge and expertise to our global experience and entertainment group. As Executive Director, Keith will play a key role in leading the growth and development of FUEL’s brand and employee experience, FUEL’s festival and events portfolio and partnerships 🤝

FUEL has grown over the past 11 years from a small team of four into over seventy producers, designers, creatives and event experts and we are excited to continue our growth with Keith as a core part of our senior leadership team.

In addition to his transformative work in the national festivals and events scene, Keith also held the position as CEO of Today FM, 98FM and Communicorp Media Music and Entertainment (now Bauer Media Audio Ireland) and has a proven strong track record in commercial development, sales and marketing.

Welcome aboard Keith, we are thrilled to have you as part of the team! 🥳

Heading to with kids this weekend?? 👀 Make sure to head in over to check out Little Picnic 🥳 A space designated to fun ...
15/08/2024

Heading to with kids this weekend?? 👀 Make sure to head in over to check out Little Picnic 🥳 A space designated to fun for all the family, the FUEL team have been working hard to help put together a jam-packed timetable of activities for the little ones to enjoy, featuring and more! ✨

Entry to Little Picnic is available to anyone attending Electric Picnic with children, even if you don’t have a family camping wristband 🙏

Drop a comment below if you’ll be there ✨



The changing landscape of the Irish festival ✨ Did you catch the article this past weekend on how Irish festival cultur...
14/08/2024

The changing landscape of the Irish festival ✨ Did you catch the article this past weekend on how Irish festival culture has changed over the years??

A super article outlining the evolution of Irish festivals from “Mucky, messy madness” to a more wholesome affair, with the addition of more luxury and wellness offerings - most notably this weekend at where our very own FUEL team will be bringing to life the festival’s wellness offering; Croí 💚 Check out the full article, featuring an interview with FUELer Sarah King (Queen of all things wellness + festivals 👑) via the link in our stories 🥳

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We're thrilled to be able to share our latest project with the iconic Guinness Storehouse to celebrate Christmas at the home of the black stuff. Working with a selection of incredibly talented artists and creative partners FUEL has illuminated a walk through Christmas tree with a light and sound performance, reimagined St James Gate with designer Ger Clancy, taken over the cinema room with an immersive art installation by Farouk Alao and suspended a series of giant baubles from the atrium. Additional collaborations with visual artist Sorcha O'Higgins and musician Jason Boland of Kodaline round off an overflowing festive experience. Be sure to head down to the Guinness Storehouse before 6th January to experience the magic. Visit drinkaware.ie. #GuinnessStorehouse #ExperienceAndEntertainment #ExperientialMarketing #Christmas #HolidaySeason #Culture #WhatsOnInDublin #DublinEvents #Creativity #HomeOfGuinness #Guinness

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