
28/03/2025
What an honour it was to have a full house of Dublin’s top marketing professionals at FUEL HQ last night, for the sellout event “The Attention Myth: Debunking What You Think You Know” with the Marketing Society of Ireland.
Consumer attention truly is the most valuable currency in the world of marketing today; and this insightful panel discussion with Gemma Teeling, Jake O’Driscoll and FUEL’s director of brand experience Jonny Boyle, shed light on how best to capture the ever-more-scarce attention of the modern consumer, and how to make the most of that attention once you have it.
Thank you to all who attended, we hope to have you all back at FUEL HQ again very soon 💜