We at Dharini Tours & Travels have 8 years of experience joining with wide Travel Industry. Currently we are affiliated with a strongest travel portals in India with Travel Boutique Online, Yatra.com, Cleartrip and Akbar Travels. We provides Domestic & International Flight Booking, Domestic and International Hotel Bookings, IRCTC Authorised Railway Bookings, Domestic and International Holiday Packages, Domestic Bus Bookings, Car Rental, Tourist & Business VISA Consultant, Foreign Exhange and many more etc..
We are also coming soon with Student VISA, Authorised International Money Trasfer, Umrah & Haj.
The tourism industry has undergone rapid growth of unsurpassed nature over the last several decades. This has mainly been due to the advent of a 'borderless' world and increased information dissemination about the majestic sceneries throughout the world.
Executive Summary
We are on the brink of penetrating a lucrative market in a rapidly growing industry. The current trend towards an increase in the number of tourists entering the country presents an opportunity for Dharini Travels to pe*****te the market. An opportunity for Dharini Travels' success exists because the national tourism industry is growing at a rapid pace annually. Dharini Travels is poised to take advantage of this growth and moderate competition in the city travel portion of the industry, with experienced, excellent networking, and effective marketing. Dharini Travels intends to provide travel and adventure packages to tourists primarily in the India, but also the all major destinations of the world. Services and products provided by Dharini Travels will initially include pre-arranged tours, custom packages according to clients specifications, travel consultation, and as time progresses making reservations for lodging amongst other related services. Dharini Travels seeks to differentiate itself as the premier adventure mobile operator in the greater area.
Our services will be positioned very carefully, they will be of extremely high quality, comfortable, informative and tailored to the clients needs such that they will enable individuals to have a greater appreciation of the natural environment and its intricacies.
Our marketing strategy will be based mainly on ensuring customers know about our existence and the service(s) we fulfill. Hence our intention is to make the right information available to the right target customers. This will be done through implementing a market pe*******on strategy that will ensure that we are well known and respected in the tourism industry. We will ensure that our prices take into consideration peoples' budgets, that these people appreciate the service(s), know that it exists, and how to contact us. The marketing will convey the sense of quality in every picture, every promotion, and every publication. Our promotional strategy will involve integrating advertising, events, personal selling, public relations, direct marketing and the Internet, details of which are provided in the marketing section of this plan.
It is important to recognize that we do not intend to just take individuals on sightseeing excursions, but also to ensure that they appreciate nature through informative briefings on objects' origins. This element will assist in differentiating us from our competitors and contribute towards the development of a sustainable competitive advantage. Hence we need to engage the right people in the right place at the right time if we are to ensure optimum growth. We intend to develop our team so that our people can grow as the company grows - a mutually beneficial relationship.
In a nutshell, we do not just intend to market and sell our service, but to market and sell travel solutions and a total-quality environment. This will ensure, we establish a reputable image in market.
As a relatively new company on the market there will be a need to aggressively market our business and the services we provide so as to be continuously at the top of our prospective clients minds. This will also act as a temporary deterrent for companies contemplating entering our market. Advertising shall be undertaken on a regular basis.
At the end we are bound to serve you at our level best and need your strongest support to grow our Travel Business.
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