03/06/2019
Ferragamo museum presenting a stunning and mind provoking exhibition supporting sustainable thinking in fashion.👠. 👇. Not only is Florence the birthplace to many of the most incredible Renaissance artists but also to fashion houses such as this created by Salvatore Ferragamo.👠. 👇. Salvatore Ferragamo is known as the “shoemaker to the stars.” Back in the late 1920’s before most of the big names in Italian fashion were even born, Salvatore Ferragamo was crafting beautiful shoes for some of the most famous feet in Hollywood. He was born in Bonito, near Naples, one of fourteen children. By the time he was nine he knew that he wanted to make shoes for a living, and convinced his peasant father (who considered shoemaking too lowly a profession) to allow him to move to Naples and become an apprentice. The wave of Italian immigrants to the United States had not yet ended, and by fourteen the youngster was on a slow boat to America. Hollywood was in its heyday, and the stars were as revered as gods and goddesses. After a short stint in his Hollywood Boot Shop in Boulevard Las Palmas (opened in 1923), he realized that a USA workforce couldn’t give him the quality he needed. He returned to Italy and in 1927 he established his headquarters in Florence. From there, he continued his work for the American public. In the 1930’s and 1940’s, the history of shoes was marked by Ferragamo’s creations. In 1938 he gained the nickname “Shoemaker to the Stars” when he made Roman sandals for the Cecil de Mille epics (inspired by his traveling experiences in Egypt). Shortly afterwards Salvatore Ferragamo patented his first invention in the world of fashion: his strong but light cork wedge. Widely imitated and recreated in many different materials, shapes andr colors, the wedge-heeled shoe of Ferragamo made a huge impact on the world of fashion. But it wasn’t the only one. The year 1947 marked the launch of Ferragamo’s Invisible Sandals. Made of water-colored nylon thread, the shoes took some getting used to but resulted in Ferragamo becoming the first footwear designer to win Neiman Marcus Prize at the Fashion Oscars. 👇Finish article http://bit.ly/2HX3YEJ Made-in-italy.com http://bit.ly/2IhxgPg