Destination Florence

Destination Florence Destination Florence | Official Why choose Destination Florence? It's simple, fast and convenient. Come browse the site, Florence is waiting for you!

Destination Florence is the official marketplace of the City of Florence, the first and only place where you can purchase the city’s tourist services, such as hotel reservations, museum tickets, theater performances, guided tours and much more. On our site, you can create your own profile and save your favorite products, meaning you’ll find all of your purchases in a single shopping cart. The proj

ect is committed to promoting Florence as a tourist destination. It aims to assemble the city’s offerings in one place and make them available for purchase. As a tourist, you can use the site’s offerings to book your next vacation, including museum visits. If you’re a city resident or student, you can use the site to find the best events in town, buy tickets and maybe even book a restaurant after the show. Destination Florence was created by the Destination Florence Convention & Visitors Bureau in collaboration with the City of Florence and assures high quality in all its dimensions. www.destinationflorence.com



Destination Florence è il marketplace ufficiale di Firenze, il primo e unico luogo in cui puoi acquistare i servizi turistici della città, come soggiorni in albergo, ingresso ai musei e spettacoli teatrali, tour e molto altro. Perché scegliere Destination Florence? Perché puoi acquistare tutto in un unico carrello, creando il tuo profilo personale e salvando i tuoi prodotti preferiti. È semplice, veloce e comodo. Il progetto è dedicato alla promozione di Firenze come destinazione e ha come obiettivo quello di raccogliere all’interno di un solo contenitore tutta l’offerta della città e di renderla acquistabile. Se sei un turista puoi lasciarti ispirare dalle informazioni che trovi sula piattaforma e prenotare la tua prossima vacanza, comprese le visite ai musei, se sei un cittadino o uno studente puoi conoscere gli eventi in città, acquistare i biglietti e magari prenotare il ristorante dopo lo spettacolo. Destination Florence è un progetto di Destination Florence Convention & Visitors Bureau ed è garanzia di qualità perché realizzato in partnership con il Comune di Firenze. Naviga il sito, Firenze ti aspetta! www.destinationflorence.com

From March 16 to July 20, 2025, Fondazione Palazzo Strozzi presents a major exhibition dedicated to Tracey Emin, a conte...
14/03/2025

From March 16 to July 20, 2025, Fondazione Palazzo Strozzi presents a major exhibition dedicated to Tracey Emin, a contemporary British artist famous for works that combine her biography with profound experimentation.

Tracey Emin works in different mediums, including drawing, painting, sculpture, video, installation and photography, placing a strong focus on the body and human relationships. Life and art have always coexisted in her research, leading her to create works in which personal stories become existential metaphors. Vulnerability, rawness, and physicality are keywords that determine an artistic world in which desire and love are accompanied by pain and sacrifice.

Book here👇

From 16 March to 20 July 2025 a major exhibition dedicated to the British artist.

From street bites to classic dishes, here are 12 specialties from the areas surrounding Florence that taste like pure Tu...
12/03/2025

From street bites to classic dishes, here are 12 specialties from the areas surrounding Florence that taste like pure Tuscany. 🍝✨ Read more on our Blog👇
https://bit.ly/4iDdYn7

Embark on a guided trek around the Monte Senario Monastery, exploring historic sites and uncovering the fascinating stor...
10/03/2025

Embark on a guided trek around the Monte Senario Monastery, exploring historic sites and uncovering the fascinating stories of the area! Starting and ending in Bivigliano, this walk takes you through the Medici lands between the Mugello Valley and the Florentine hills, along sections of the Via degli Dei. 🏞️ The highlight of the trek? Reaching the stunning Monte Senario Monastery perched 815 meters above sea level, with panoramic views stretching towards Florence. Don’t miss the burraie, the Badia del Buonsollazzo, and the cross of Mélago along the way! Book on our website: https://bit.ly/4kz2HpH

Today is International's Women's Day, so, of course, we're going to talk about the women who marked Florence's history! ...
08/03/2025

Today is International's Women's Day, so, of course, we're going to talk about the women who marked Florence's history! ✨
There are many women who have left indelible marks on the city we enjoy today, either being the protagonists of significant historical events or holding instrumental positions of power. Read the article on our blog to know who they are: https://bit.ly/41IuAEC

Celebrate Women's Day with Art & History! ✨On March 8, Florence’s Civic Museums, Palazzo Medici Riccardi and Bargello Mu...
07/03/2025

Celebrate Women's Day with Art & History! ✨

On March 8, Florence’s Civic Museums, Palazzo Medici Riccardi and Bargello Museums will open their doors for free entry to all women! Enjoy special tours and events that highlight the impact of women throughout history. Don't miss this chance to explore Florence’s cultural treasures! 💛

These are the museums opeing hours:

🔹Palazzo Vecchio: 9-19
🔹Torre di Arnolfo: 9-17
🔹Santa Maria Novella: 9:30-17:30
🔹Cappella Brancacci: 10-17
🔹Museo Novecento: 11-20
🔹Museo Stefano Bardini: 11-17
🔹MAD Murate Art District: 14:30-19:30
🔹Fondazione Salvatore Romano: 10-17
🔹Palazzo Medici Riccardi: 9-19
🔹Museo del Bargello: 08:15-18:50
🔹Cappelle Medicce: 08:15-18.50
🔹Orsanmichele complex: 08:30-18:30
🔹Palazzo Davanzati: 13:15-18:50
🔹Museo di Casa Martelli: 09:00-13:00

Days are getting longer, the weather is warming up, and Florence is buzzing with events to enjoy.From International Wome...
05/03/2025

Days are getting longer, the weather is warming up, and Florence is buzzing with events to enjoy.
From International Women's Day to Easter weekend, Florence is buzzing with things to do.
While we wait for spring, make the most of exciting exhibitions, traditional celebrations, and the great outdoors! Read more: https://bit.ly/4kmFFlP

Did you know the story behind the Giambologna Giant? This breathtaking 16th-century colossus, known as the Gigante dell'...
28/02/2025

Did you know the story behind the Giambologna Giant? This breathtaking 16th-century colossus, known as the Gigante dell'Appennino, stands 14 meters tall in Villa Demidoff near Florence. Crafted by Giambologna, this mystical stone titan once housed secret chambers and water features, blending art and nature in a masterpiece of Renaissance ingenuity. 🌿✨

If you want to visit it and discover the wonderful Pratolino Park, book your tour on our website: https://bit.ly/3WQgDRR

🍷✨ Ready for a unique Tuscan wine experience?Stroll through vineyards, soak in the stories behind our wines, and step in...
26/02/2025

🍷✨ Ready for a unique Tuscan wine experience?

Stroll through vineyards, soak in the stories behind our wines, and step into the Immersive Winery experience of Podere Ema, where video mapping and audio bring Tuscany’s winemaking history to life. 🍇🎥

Wrap it all up with a guided tasting of 4 delicious IGT Toscana wines, accompanied by breadsticks, taralli, local cured meats, and cheeses. 🧀🥖

Good wine, great flavors, and an unforgettable vibe—who’s in? 🍷💫
Book on our website: https://bit.ly/3CsFQeu

Just a five-minute walk from Santa Maria Novella Station, you'll find the perfect spot to get all the information you ne...
25/02/2025

Just a five-minute walk from Santa Maria Novella Station, you'll find the perfect spot to get all the information you need for your stay in Florence. The Firenze Welcome Center it’s your gateway to the city and beyond. This spacious, welcoming hub is staffed by expert guides ready to help you discover both the iconic landmarks and the city's best-kept secrets.
Information materials are available to the public, video walls illustrate the various opportunities for the visitor.

Plan your stay and

Firenze Patrimonio Mondiale - Unesco Feel Florence Destination Florence

From 28 February to 2 March 2025, the new edition of TESTO (How to become a book), the annual fair dedicated to the worl...
21/02/2025

From 28 February to 2 March 2025, the new edition of TESTO (How to become a book), the annual fair dedicated to the world of publishing, will be held at Stazione Leopolda:

Dal 28 febbraio al 2 marzo 2025 torna l'appuntamento con il salone sull'editoria.

Florence is pure magic, and what’s better than enjoying a great aperitivo with a view? 🍹✨ If you’re looking for the perf...
20/02/2025

Florence is pure magic, and what’s better than enjoying a great aperitivo with a view? 🍹✨ If you’re looking for the perfect spot for a delicious cocktail, an intimate setting, and a breathtaking panorama, Hotel Degli Orafi has just the thing!

AperiVista awaits you at the stunning Panoramic Bar on the fifth floor, right next to the Uffizi Gallery. Sip your favorite drink, savor a gourmet dish, and take in spectacular views of the Arno, Palazzo Vecchio, and the Duomo.

A little corner of paradise in the heart of Florence—book your experience on our website: https://bit.ly/412zsUo

It's always a good time for a wine tasting. Experience the flavors of Chianti Rufina at Tenuta Bossi, a historic wine pr...
18/02/2025

It's always a good time for a wine tasting.
Experience the flavors of Chianti Rufina at Tenuta Bossi, a historic wine producer since 1592! 🍷
Enjoy a guided tasting of five wines, paired with a selection of cold cuts and cheeses, all in the charming setting of the estate’s winery. Discover the winemaking process and the rich heritage behind every bottle. A perfect experience for wine lovers! Book on our website 👉 https://bit.ly/3WQc22b

On February 18 Chianti Classico Collection 2025 is ready to present the new vintages of the renowned Gallo Nero wines to...
14/02/2025

On February 18 Chianti Classico Collection 2025 is ready to present the new vintages of the renowned Gallo Nero wines together with their prestigious producers. This event will consist of two days dedicated to the press and industry professionals, followed by a day open to the public.

It will be a unique opportunity to meet more than 200 producers and taste more than 700 signature Gallo Nero labels, including Chianti Classico vintages, Riserva and Gran Selezione, Vin Santo del Chianti Classico and Olio DOP Chianti Classico.

The new Gallo Nero vintages preview presented at the largest tasting of Chianti Classico wines

Art and love are connected by an eternal thread, and Florence knows something about it! ❤This itinerary takes us to disc...
12/02/2025

Art and love are connected by an eternal thread, and Florence knows something about it! ❤
This itinerary takes us to discover some masterpieces on the theme of love, universal over the centuries. Exhibited in Florentine museums, these paintings are for anyone who wants to immerse themselves in the meaning of this word.
It is recommended to purchase the Firenzecard with which you can access all the following museums👉 https://bit.ly/4jJR2nt

Get ready for Valentine's Day with a romantic lunch or dinner for two at Fattoria di Maiano.✨At the Lo Spaccio Restauran...
10/02/2025

Get ready for Valentine's Day with a romantic lunch or dinner for two at Fattoria di Maiano.✨
At the Lo Spaccio Restaurant, everything stems from passion for the territory, especially the cuisine. The search for authenticity ensures careful selection of raw materials and mastery of preparation. 🫑🍅🥦
Seasonality and self-production are at the basis of the dishes, and that’s why the menu is regularly changed, week after week, using products that nature provides.
Book on our website and discover the experience👉

Pranzo o Cena: piatti del giorno per 2 persone nel ristorante Lo Spaccio della Fattoria di Maiano, con la freschezza degli ingredienti prodotti dalla fattoria.

Celebrate Carnival in Florence this Saturday!On February 9, 2025, the Carnival Parade takes place in Florence, and the w...
07/02/2025

Celebrate Carnival in Florence this Saturday!
On February 9, 2025, the Carnival Parade takes place in Florence, and the whole city will be celebrating! With music, jugglers, masks, face painting and more, the parade starts in Piazza di Santa Maria Novella at 3pm and ends in Piazza della Signoria at 7pm. Dress up and join Florence for a prank-filled festival!

The celebrations of the Florence Carnival, from the Renaissance to the present day - traditions and masks in the annual parade in the heart of the city.

Visiting a city doesn't only mean non-stop days packed with museums and monuments. It also means pausing, observing, tak...
05/02/2025

Visiting a city doesn't only mean non-stop days packed with museums and monuments. It also means pausing, observing, taking time, and soaking up the atmosphere. What better place than a literary café or a culinary bookstore? These are our favourites👉

Literary cafés and culinary bookshops full of charm to discover in Florence.

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