Destination Florence

Destination Florence Destination Florence | Official Why choose Destination Florence? It's simple, fast and convenient. Come browse the site, Florence is waiting for you!

Destination Florence is the official marketplace of the City of Florence, the first and only place where you can purchase the city’s tourist services, such as hotel reservations, museum tickets, theater performances, guided tours and much more. On our site, you can create your own profile and save your favorite products, meaning you’ll find all of your purchases in a single shopping cart. The proj

ect is committed to promoting Florence as a tourist destination. It aims to assemble the city’s offerings in one place and make them available for purchase. As a tourist, you can use the site’s offerings to book your next vacation, including museum visits. If you’re a city resident or student, you can use the site to find the best events in town, buy tickets and maybe even book a restaurant after the show. Destination Florence was created by the Destination Florence Convention & Visitors Bureau in collaboration with the City of Florence and assures high quality in all its dimensions. www.destinationflorence.com



Destination Florence è il marketplace ufficiale di Firenze, il primo e unico luogo in cui puoi acquistare i servizi turistici della città, come soggiorni in albergo, ingresso ai musei e spettacoli teatrali, tour e molto altro. Perché scegliere Destination Florence? Perché puoi acquistare tutto in un unico carrello, creando il tuo profilo personale e salvando i tuoi prodotti preferiti. È semplice, veloce e comodo. Il progetto è dedicato alla promozione di Firenze come destinazione e ha come obiettivo quello di raccogliere all’interno di un solo contenitore tutta l’offerta della città e di renderla acquistabile. Se sei un turista puoi lasciarti ispirare dalle informazioni che trovi sula piattaforma e prenotare la tua prossima vacanza, comprese le visite ai musei, se sei un cittadino o uno studente puoi conoscere gli eventi in città, acquistare i biglietti e magari prenotare il ristorante dopo lo spettacolo. Destination Florence è un progetto di Destination Florence Convention & Visitors Bureau ed è garanzia di qualità perché realizzato in partnership con il Comune di Firenze. Naviga il sito, Firenze ti aspetta! www.destinationflorence.com

Grab your diaries and mark these dates, spring is in full bloom, and the city is buzzing with things to do! From iconic ...
03/04/2025

Grab your diaries and mark these dates, spring is in full bloom, and the city is buzzing with things to do! From iconic flower exhibitions to the dazzling Florentine Cocktail Week and the historic Scoppio del Carro, this month is packed with unmissable events. No chance of boredom here! 🌸✨🍹

Read more here: https://bit.ly/4linuhS

Florence is bursting into color with three must-visit flower events that turn the city into a botanical paradise! 🌷🌿 Whe...
02/04/2025

Florence is bursting into color with three must-visit flower events that turn the city into a botanical paradise! 🌷🌿 Whether you're a plant lover, a garden enthusiast, or simply looking for a picturesque springtime stroll, these floral experiences are not to be missed:

🌺 Firenze Flower Show – April 5-6, 2025 🌿 Explore rare and exotic plants at the stunning Corsini Garden, featuring unique botanical wonders from top Italian nurseries.
🌸 Giardino dell’Iris – April 25-May 20, 2025 🌿 Stroll through a breathtaking iris garden near Piazzale Michelangelo, in full bloom for just a few weeks each year.
🌿 Market Exhibition of Plants & Flowers – April 25-May 1, 2025 🌸 Discover over 50 exhibitors at the Giardino dell’Orticultura, offering plants, artisanal crafts, workshops, and more.
Read more on our blog: https://bit.ly/41TGFXv

Florence celebrates New Year on March 25. Yep, you read that right! 🎉🌸 It’s a tradition dating back to medieval times, w...
25/03/2025

Florence celebrates New Year on March 25. Yep, you read that right! 🎉🌸

It’s a tradition dating back to medieval times, when the city followed the 'Florentine calendar' and marked the new year with the Feast of the Annunciation. Until 1749, this was the official start of the year!

Today, the celebration lives on with historical parades, flag-throwers, and a burst of Florentine pride in Piazza SS. Annunziata. History never looked so festive. 🇮🇹✨
https://bit.ly/4iBh3Vl

To celebrate the Florentine New Year on March 25, the Settimana del Fiorentino is back until March 30 with a week full o...
24/03/2025

To celebrate the Florentine New Year on March 25, the Settimana del Fiorentino is back until March 30 with a week full of events across the city!🎉

Organized by the Municipality of Florence together with local trade groups, cultural associations, libraries, museums, MUS.E, natural shopping centers, and many others, the program shines a spotlight on Florentine traditions with guided tours, themed walks, local fairs, and markets.

On March 29 and 30, don’t miss the special events hosted by the Natural Shopping Center of the Manifattura and Cascine Park—there’s something for everyone!

Head over to our blog to explore the full lineup 👉 https://bit.ly/4bUv7GZ

20/03/2025

Pepito Day is coming, and it’s going to be unforgettable! A whole day dedicated to Giuseppe Rossi ⚽️💜

Tickets here: https://www.vivaticket.com/it/ticket/pepito-day-pepito-day/260878

On March 22, at Florence’s iconic Artemio Franchi Stadium, Pepito will hang up his boots in style with a match full of heart, memories, and magic. Expect big emotions, old teammates, legendary players, and all the vibes: right where some of his best football moments happened.

The fun starts at 5pm with live entertainment and sporty vibes, with kick-off at 6pm: a tribute match to celebrate a true fan favorite.

Come show your love for the player who made so many fall for the beautiful game.
Massive shoutout to The Social Hub Florence for the stunning rooftop space!

ACF Fiorentina

The Florence Korea Film Festival, the most important Italian festival dedicated to contemporary South Korean cinematogra...
18/03/2025

The Florence Korea Film Festival, the most important Italian festival dedicated to contemporary South Korean cinematography, curated by Taegukgi - Toscana Korea Association turns twenty-one and returns to Florence from 20 to 29 March 2025!

At Cinema La Compagnia, among premieres and contemporary classics, the festival, the only one of its kind in the whole of Italy, offers documentaries, shorts, films and extensive retrospectives on the main directors of Korean cinematography, with the participation of the authors themselves.

23rd of the Florence Korea Film Fest, the most important Italian festival dedicated to the best of contemporary South Korean cinema.

From March 16 to July 20, 2025, Fondazione Palazzo Strozzi presents a major exhibition dedicated to Tracey Emin, a conte...
14/03/2025

From March 16 to July 20, 2025, Fondazione Palazzo Strozzi presents a major exhibition dedicated to Tracey Emin, a contemporary British artist famous for works that combine her biography with profound experimentation.

Tracey Emin works in different mediums, including drawing, painting, sculpture, video, installation and photography, placing a strong focus on the body and human relationships. Life and art have always coexisted in her research, leading her to create works in which personal stories become existential metaphors. Vulnerability, rawness, and physicality are keywords that determine an artistic world in which desire and love are accompanied by pain and sacrifice.

Book here👇

From 16 March to 20 July 2025 a major exhibition dedicated to the British artist.

From street bites to classic dishes, here are 12 specialties from the areas surrounding Florence that taste like pure Tu...
12/03/2025

From street bites to classic dishes, here are 12 specialties from the areas surrounding Florence that taste like pure Tuscany. 🍝✨ Read more on our Blog👇
https://bit.ly/4iDdYn7

Embark on a guided trek around the Monte Senario Monastery, exploring historic sites and uncovering the fascinating stor...
10/03/2025

Embark on a guided trek around the Monte Senario Monastery, exploring historic sites and uncovering the fascinating stories of the area! Starting and ending in Bivigliano, this walk takes you through the Medici lands between the Mugello Valley and the Florentine hills, along sections of the Via degli Dei. 🏞️ The highlight of the trek? Reaching the stunning Monte Senario Monastery perched 815 meters above sea level, with panoramic views stretching towards Florence. Don’t miss the burraie, the Badia del Buonsollazzo, and the cross of Mélago along the way! Book on our website: https://bit.ly/4kz2HpH

Today is International's Women's Day, so, of course, we're going to talk about the women who marked Florence's history! ...
08/03/2025

Today is International's Women's Day, so, of course, we're going to talk about the women who marked Florence's history! ✨
There are many women who have left indelible marks on the city we enjoy today, either being the protagonists of significant historical events or holding instrumental positions of power. Read the article on our blog to know who they are: https://bit.ly/41IuAEC

Celebrate Women's Day with Art & History! ✨On March 8, Florence’s Civic Museums, Palazzo Medici Riccardi and Bargello Mu...
07/03/2025

Celebrate Women's Day with Art & History! ✨

On March 8, Florence’s Civic Museums, Palazzo Medici Riccardi and Bargello Museums will open their doors for free entry to all women! Enjoy special tours and events that highlight the impact of women throughout history. Don't miss this chance to explore Florence’s cultural treasures! 💛

These are the museums opeing hours:

🔹Palazzo Vecchio: 9-19
🔹Torre di Arnolfo: 9-17
🔹Santa Maria Novella: 9:30-17:30
🔹Cappella Brancacci: 10-17
🔹Museo Novecento: 11-20
🔹Museo Stefano Bardini: 11-17
🔹MAD Murate Art District: 14:30-19:30
🔹Fondazione Salvatore Romano: 10-17
🔹Palazzo Medici Riccardi: 9-19
🔹Museo del Bargello: 08:15-18:50
🔹Cappelle Medicce: 08:15-18.50
🔹Orsanmichele complex: 08:30-18:30
🔹Palazzo Davanzati: 13:15-18:50
🔹Museo di Casa Martelli: 09:00-13:00

Days are getting longer, the weather is warming up, and Florence is buzzing with events to enjoy.From International Wome...
05/03/2025

Days are getting longer, the weather is warming up, and Florence is buzzing with events to enjoy.
From International Women's Day to Easter weekend, Florence is buzzing with things to do.
While we wait for spring, make the most of exciting exhibitions, traditional celebrations, and the great outdoors! Read more: https://bit.ly/4kmFFlP

Did you know the story behind the Giambologna Giant? This breathtaking 16th-century colossus, known as the Gigante dell'...
28/02/2025

Did you know the story behind the Giambologna Giant? This breathtaking 16th-century colossus, known as the Gigante dell'Appennino, stands 14 meters tall in Villa Demidoff near Florence. Crafted by Giambologna, this mystical stone titan once housed secret chambers and water features, blending art and nature in a masterpiece of Renaissance ingenuity. 🌿✨

If you want to visit it and discover the wonderful Pratolino Park, book your tour on our website: https://bit.ly/3WQgDRR

🍷✨ Ready for a unique Tuscan wine experience?Stroll through vineyards, soak in the stories behind our wines, and step in...
26/02/2025

🍷✨ Ready for a unique Tuscan wine experience?

Stroll through vineyards, soak in the stories behind our wines, and step into the Immersive Winery experience of Podere Ema, where video mapping and audio bring Tuscany’s winemaking history to life. 🍇🎥

Wrap it all up with a guided tasting of 4 delicious IGT Toscana wines, accompanied by breadsticks, taralli, local cured meats, and cheeses. 🧀🥖

Good wine, great flavors, and an unforgettable vibe—who’s in? 🍷💫
Book on our website: https://bit.ly/3CsFQeu

Just a five-minute walk from Santa Maria Novella Station, you'll find the perfect spot to get all the information you ne...
25/02/2025

Just a five-minute walk from Santa Maria Novella Station, you'll find the perfect spot to get all the information you need for your stay in Florence. The Firenze Welcome Center it’s your gateway to the city and beyond. This spacious, welcoming hub is staffed by expert guides ready to help you discover both the iconic landmarks and the city's best-kept secrets.
Information materials are available to the public, video walls illustrate the various opportunities for the visitor.

Plan your stay and

Firenze Patrimonio Mondiale - Unesco Feel Florence Destination Florence

From 28 February to 2 March 2025, the new edition of TESTO (How to become a book), the annual fair dedicated to the worl...
21/02/2025

From 28 February to 2 March 2025, the new edition of TESTO (How to become a book), the annual fair dedicated to the world of publishing, will be held at Stazione Leopolda:

Dal 28 febbraio al 2 marzo 2025 torna l'appuntamento con il salone sull'editoria.

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