RAGÙ Communication

RAGÙ Communication Ragù Communication è un’agenzia internazionale di comunicazione creativa. Seguiamo il passaggio da una buona idea a un ottimo contenuto.

Crediamo che ogni brand abbia il suo linguaggio. Parliamo con le persone dietro ai brand per scoprirlo, insieme.

Bringing the new visual identity of Serie A to life through Architectural Branding.Our work with Serie A focused on givi...
12/03/2025

Bringing the new visual identity of Serie A to life through Architectural Branding.

Our work with Serie A focused on giving continuity to its new visual identity, ensuring a seamless transition from design to real-world spaces. Through Architectural Branding, we enhanced key locations like the VAR rooms and the headquarters spaces, making the brand a tangible part of the league’s environment.

A refined yet impactful way to reinforce Serie A’s presence, in a project where design meets emotion, enhancing the visual power of the brand.

For years, we’ve been working side by side with Sara Assicurazioni, supporting the evolution of its brand identity 🤝. Fr...
05/03/2025

For years, we’ve been working side by side with Sara Assicurazioni, supporting the evolution of its brand identity 🤝.

From crafting a distinctive visual identity to transforming it into a phygital experience, we’ve brought their insurance products to life through seamless design solutions.

Our collaboration extends beyond digital and print, translating Sara Assicurazioni’s essence into BTL materials and interior design projects for their agencies. A 360° approach where brand presence meets tangible experiences 🚀.

27/02/2025

When Aeroporti di Roma tasked us to give their Fly & Visit Rome service a distinctive voice, we knew the challenge was to innovate and connect with an international audience ✈.

Introducing WonderOver: a concept that redefines the layover as an opportunity for discovery, combining the passion of travel (Wanderlust) with the practicality of layovers.

This multi-subject campaign is designed to highlight ADR’s excellence as a leading European Hub and its commitment to enhancing passenger experiences.

Through this initiative, we celebrate ADR’s innovative spirit and its pursuit of making every moment count. With this campaign we took home the First Prize at the Key Awards for Best Web Campaign 🏆.

Proof that when creativity meets purpose, amazing things happen.



27/02/2025

When Aeroporti di Roma tasked us to give their Fly & Visit Rome service a distinctive voice, we knew the challenge was to innovate and connect with an international audience✈️.

Introducing WonderOver: a concept that redefines the layover as an opportunity for discovery, combining the passion of travel (Wanderlust) with the practicality of layovers.

This multi-subject campaign is designed to highlight ADR’s excellence as a leading European Hub and its commitment to enhancing passenger experiences.

Through this initiative, we celebrate ADR’s innovative spirit and its pursuit of making every moment count. With this campaign we took home the First Prize at the Key Awards for Best Web Campaign🏆.

To find out more, visit our website: https://www.ragucommunication.com/it/works/wanderover/

Proof that when creativity meets purpose, amazing things happen.



07/02/2024

/Imagine what happens when Ragù’s creativity meets the power of AI! 🎶 ✨

Let’s unveil our latest campaign for IMAIE , premiering on Rai screens throughout Sanremo's urban center.

Our creative concept embraces the power of AI to recount Nuovo IMAIE's commitment to supporting artists in the digital and AI era 🎹




10/01/2024

We are proud to have accompanied the birth of a top brand! 🎉

We’ve teamed up alongside one of the top players in K12 school publishing in a complex rebranding phase, the transition from Pearson to Sanoma Italia, accompanying a substantial transformation.🖍️

From the brand architecture to a new purpose, a renewed mission and vision, Sanoma Italia is now projected into the future. 📚🎒🚌





17/07/2023

🙂 Today is a special day dedicated to the wonderful world of emojis! 🙃
These tiny icons play a big role in daily communication and in our work-life, as we use them every day to add flavour and express our emotions when texting 🤳🏻

In honour of this special occasion, we have a delightful surprise for you—a whimsical rain of our beloved emojis!
These are the ones that never fail to bring a smile to our faces and perfectly capture our moods. 😍😎😡😌🥳

So whether you're a traditional emoji user or someone who goes all-out with emojis in your messages, we invite you to join the celebration by leaving a comment and sharing your personal favourites with us! 👇🏻💬

So let's lightly celebrate this joyful Day! ✨🎉



08/06/2023

Let's embrace the oceans for World Oceans Day 🌊

These exceptional ecosystems are essential to our planet, but our behavior is putting them at risk🚨

There is an urgent need to reduce plastic use, encourage sustainable fisheries, and act together to preserve the beauty of our seas.

We have a mission to get involved and make a difference! 💪🏼
It's time to act together!




Discover the overwhelming energy of The Human Safety Net - A World of Potential's OOF 2023 campaign! 🌟Be intrigued by th...
31/05/2023

Discover the overwhelming energy of The Human Safety Net - A World of Potential's OOF 2023 campaign! 🌟

Be intrigued by this unique campaign, created for the second consecutive year for The Human Safety Net (THSN), the foundation of people helping people, by Generali 👨🏼‍🤝‍👨🏽👩🏻‍🤝‍👩🏾

🎨Vibrant colors, shapes, details full of intense emotions that tease the imagination of passersby on the streets of Venice 🛶

Explore the inner universe of the human being through the temporary exhibition created by acclaimed contemporary artist Arthur Duff: "THE HUNGRIEST EYE. The Blossoming of Potential." 🖌️

📸 Peek behind the scenes of a journey of discovery and wonder that celebrates your potential 🔍




Today we stand together in the fight against homophobia, biphobia, and transphobia. Let's celebrate the diversity of lov...
17/05/2023

Today we stand together in the fight against homophobia, biphobia, and transphobia.

Let's celebrate the diversity of love and show our support for the LGBTQIA+ community. Everyone deserves to love and be loved without fear or discrimination. ❤️🧡💛💚💙💜



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06/05/2023

Armochromia? Chromotherapy? Picasso's "Blue Period?"
How do colors impact our perception?🎨

Colors move on frequencies (THz) that affect our senses, and can also influence our moods.
We at Ragù use the universal language of color to overcome verbal barriers and speak to intuition, but these are trade secrets 🤫!

For our palette, we created a vitaminic Ragù Red to touch fast and energizing frequencies, while our Ragù Blue, Violet, and Violet range focuses on brightness and inspiring calm!🖍️
Our black Ragù? Total elegance.

Happy World Color Day!🌈




Storytelling in images.What does it mean to have the assistance of a company like Europ Assistance? 💁🏻‍♂️We built a stor...
28/04/2023

Storytelling in images.

What does it mean to have the assistance of a company like Europ Assistance? 💁🏻‍♂️

We built a storytelling by illustrating stories of everyday life, which converge into a large, collective, metropolitan wall illustration.

An impressive ambient domination project characterized by the continuity of the story that unfolds and comes to life in the entire Paris headquarters of Europ Assistance: a 4-story building 🏢

With a pop, enjoyable and light-hearted graphic style, the narrative is choral and clearly illustrates episodes and eventualities that EA can help manage, such as tele-medical assistance or accident relief 🏥🚗




22/04/2023

On April 22, we celebrate Earth Day 🌍

Our home, our world.

For us, this important date is an opportunity to express our idea of synergy and collaboration 🫱🏼‍🫲🏾 to recreate and restore the balance needed for the health of the Planet.

Together, we have the energy to weave a better and more equitable web for the inhabitants of the Globe.
With our ingenuity, we can imagine, structure and implement environmentally sound practices.🌳 We can embroider a new future by learning from the mistakes of the past.

We can bring to life a new and beautiful design that illustrates the unrepeatable uniqueness of the natural home that hosts and enriches us 💫
And which we should learn to protect and care for more 💙





We take advantage of these spring break days to recharge our energy and eat a lot of chocolate! 🍫See you again next week...
07/04/2023

We take advantage of these spring break days to recharge our energy and eat a lot of chocolate! 🍫

See you again next week, more rejuvenated and fresher than before. 🐣
Happy / Joyful Weekend to all! 🌸




21/03/2023

On March 21st, we celebrate the International Day for the Elimination of Racial Discrimination 🫱🏻‍🫲🏿

Our creativity is the golden ticket to a journey that takes us beyond all boundaries, and brings us to a single, profound awareness: the unique and precious value of every human being 🧑🏾‍🤝‍🧑🏻🧑🏼‍🤝‍🧑🏽🧑🏿‍🤝‍🧑🏾
It is the diversity that unites us, that makes us equal.

At Ragù we strongly believe in the encouragement of these principles, and we are committed to the fight against discrimination by using our ideas to convey values that we believe are essentials💡

United, against racism and discrimination.
Always 💥




15/03/2023

🙌🏿 🙌🏼 Keep Racism Out of the Stadiums, and beyond 🙌🏻 🙌🏾

This is the concept that consolidates our Keep Racism Out campaign developed with Lega Serie A also for 2023 ⚽

A message that extends well beyond the Football universe, thanks to the involvement of exceptional testimonials - big stars from the gaming, sports, social and entertainment industries - with a high reaction and sharing rate, to reach and raise awareness among new generations 🤳🏻

A great job that also saw us engaged in the creation of the design of the new uniforms for FIFA 2023 (EA Games): an authentic wearable testimonial that gamers around the world will be able to use in the Fifa Ultimate Team game mode 🎮

🧑🏾‍🤝‍🧑🏻Keep Racism Out. Together. Everywhere 🧑🏼‍🤝‍🧑🏿



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