Through Local Eyes, a sustainable alternative tourism project that aims to share Jordan’s rich culture through off-the-beaten-path tours and storytelling.
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To create the new Jordan Sustainable Tourism Map, by reaching out to all villages surrounding touristic sites, including locals along with their heritage and folklore through Alternative activities to give an authentic, unique and rich experience to visitors of Jordan. Our aim is to give chances and opportunities for locals to be engaged in tourism in a fair and sustainable way, benefiting both visitor and host. This will be beneficial in extending tourists stay in Jordan and strengthening the bond between locals and their land, heritage and identity.
Fair tourism can be defined as tourism that maximises the positive impact of tourism, minimising the negative. In our eyes, tourism is a controversial term as the exploitation of land and locals has become the main tool to provide tourists a touristic experience. Complete disregard to the living culture, favouring those of the dead, ruins and such, has displaced those attached to the land since the establishment of the tourism industry, all around the world. Our goal is to reverse this phenomenon and give the locals of these lands a fair chance to benefit from tourism, rather than being erased from it. This will hone a better relationship between the locals and tourism, while enriching tourists’ experiences with life and soul.
