
20/02/2025
19.02.2025. The Cabinet Secretary for Tourism & Wildlife, Hon. Rebecca Miano, EGH, joined key industry leaders, including KTF Chairman Mr. Odek Fred and CEO Ms. Susan Ongalo, to launch the 2024 Annual Tourism Sector Performance Report and the Report on Sustainability & Climate Change Impact on Tourism at the Coast.
📈 Key Highlights:
✅ 2.4 million international arrivals in 2024—a 14.6% increase from 2023!
✅ Tourism earnings hit Ksh. 452.2 billion—a 19.79% growth from last year!
✅ Commitment to sustainable tourism& a 5 million visitor target by 2027!
Kenya remains a top global destination, and through collaboration & innovation, we continue to grow sustainably.
🔗 Sustainability report - https://tri.go.ke/wp-content/uploads/2025/02/TRI-Final-Report_.pdf.