02/01/2025
Here's the updated business plan:
*Business Information*
1. *Business Name*: Kaafi Travel And Logisqtics Limited
2. *Type*: Limited Liability Company (LLC)
3. *Location*: Nairobi, Kenya
4. *Contact*: +254(0)734384000 / +254(0)722294000, [email protected]
*Vision and Mission*
1. *Vision Statement*: "To become a leading travel, tourism, transport, transit, and logistics agency, providing seamless and personalized experiences for our clients."
2. *Mission Statement*: "Kaafi Travel And Logistics Limited delivers expert travel solutions, logistics support, and visa consulting services, fostering long-term relationships with clients, suppliers, and partners."
*Objectives*
1. Achieve 20% annual revenue growth
2. Maintain 95% customer satisfaction rate
3. Expand services to include new destinations and logistics solutions
4. Develop strategic partnerships with travel suppliers, airlines, and logistics providers
5. Enhance online presence through digital marketing and social media
*Services*
1. *Travel Services*: Flight bookings, hotel reservations, tour packages, and travel insurance
2. *Tourism Services*: Customized tour packages, sightseeing, and adventure activities
3. *Transport Services*: Logistics support, cargo handling, and transportation solutions
4. *Transit Services*: Airport transfers, visa assistance, and travel documentation
5. *Golabel Visa Consultant's Services*: Visa application processing, documentation, and consultation
6. *Logistics Agency Services*: Freight forwarding, customs clearance, and supply chain management
*Target Market*
1. Individuals and families
2. Corporate clients and businesses
3. Travel agencies and tour operators
4. Logistics and transportation companies
5. Government agencies and diplomatic missions
*Marketing Strategy*
1. Online presence (website, social media)
2. Networking (industry events, conferences)
3. Advertising (targeted online ads, print media)
4. Referral programs and partnerships
5. Digital marketing and email marketing campaigns
*Financial Projections*
1. *Start-up costs*:
2. *Revenue*: (Year 1), increasing to (Year 2)
3. *Expenses*: staffing, marketing, operational costs
4. *Profit*: (Year 1), increasing to (Year 2)
*Management Team*
1. *CEO/Founder*: Experienced travel and logistics professional
2. *Operations Manager*: Skilled in logistics and transportation management
3. *Marketing Manager*: Expertise in digital marketing and social media
4. *Visa Consultant*: Experienced in visa application processing and documentation
*Key Performance Indicators (KPIs)*
1. Revenue growth
2. Customer acquisition and retention
3. Service quality metrics
4. Employee satisfaction and training
5. Online presence and social media engagement