18/05/2024
There is always something that stirs me whenever I see youth in businesses participating in these kind of business exhibitions. Despite the high costs involved in terms of booking the space as well as facilitating your team and the associated branding for the showcasing period, the returns are huge 💯
For starters, showcasing at the business exhibitions gives your business a sense of purpose and belonging among the big corporations also present. In our case, most of the big corporations that have always showed up include Safaricom PLC KCB Bank Group Absa Bank Kenya East African Cables PLC ICEA LION Group Britam Optiven Limited among many others and you can imagine how your company's brand perception improves wjhen paired among this. And with this comes the networking and business linkages that are created through these platforms to benefit your business.
The other reason of course is based on the expo's capacity to attract a diverse pool of target customers for your business that you wouldn't otherwise reach or get business from. When it comes to this, the analogy is simple; People are attracted to the expo for various reasons. Some looking for insurance and banking products, agricultural, health services, beauty and cosmetics, schools for their kids, real estate investment opportunities among others and while they maybe drawn to the expo for this, your business will be discovered in the process and hence provide you with an opportunity to expand your client base and network effect.
Finally, the youth in business specifically have their biggest challenge being access to suitable financial products and services that suit their businesses and what better way than to be seen and create partnerships with the respective financial partners such as banks, microfinance firms etc from which you can pursue further to ensure your business growth?!
So my rallying call to all the youth involved in business across the country is, when you see such opportunities that you are convinced you can afford to invest in for the sake of growing your business brand awareness and expand your horizons, please do take advantage of that. It goes a long way!!
That is why my team and I at Valuable Brands Kenya have put together a plan that will see us scale the concept of the SMEs Expos across the country beyond Kakamega and Nanyuki where it all started. Welcome to the Kakamega SME Expo and the upcoming Eldoret SME Expo
