Brand Strategy and Design Group

We are BSD Group
BSD Group comprises 4 specialty businesses; BSD Ltd, our brand and business advisory practice; Avid PR Ltd, our Strategic Communications and Public Relations firm;

Whiteboard Advertising Ltd, our creative design and advertising agency and Brandquad Africa Ltd, our knowledge sharing and talent development consultancy. B.S.D

Research & Insights gathering | Business Advisory | Corp

orate Strategy Development | Brand positioning | Brand Identity Development and Management | Internal Brand Engagement | Brand Communication Strategy Development | Women Markets | Monitoring and Evaluation. We’ve spent years defining and refining tools that get us to the heart and soul of our clients’ audiences; tools that enable us to understand their implied and explicit needs, motivations and perceptions. At BSD, we’ve created immense value for a variety of our clients. Whether it is about creating new brand relevance, making the old new again, catapulting brands into a profitable position, giving unique brand definition in an arena of cluttered messaging…we’ve done it all. But at BSD, we are extremely good at building brand strategies for women markets through inclusive business. Our clients keep telling us! Beyond this, we’ve mastered the art of navigating brands through the Future of Work, Artificial Intelligence & Green Growth. Additionally, our knowledge sharing and talent development portfolio has continued to do an excellent job of building C-Suite brand leaders for Africa. Our services in Brand and Business advisory include but are not limited to brand and market research, corporate strategy development, brand strategy and identity development, design and advertising, culture and change management, internal brand engagement, distribution strategy & value chain management, technology development, communications strategy development, public policy and government relations, economic advocacy, gender markets design and green growth strategy development. By eliminating all the clutter, we allow your true, simple and meaningful brand and business experience to innovatively emerge to drive triple bottom line profitability and well aligned social impact. We create a connection that puts you in the heart of your consumer by ensuring that your business processes and internal talent remain firmly within the right balance and return. AVID PR

Corporate Communication | Stakeholder Relationship Management | Media Relations & Coaching | Crisis Communication Management Financial Communication | Sports Communication | CSR Communication

By effectively employing and exploring the 9 yards of strategic public relations, Avid PR aims to transcend a cluttered communication space by developing strategically thought out and differentiated messaging, carried through channels that create effective communication for our varied range of clients. Avid PR curates simple, memorable, and human conscious strategies that can easily be adopted by the consumers and have them drive animated conversations on behalf of our clients and their respective brands. Avid PR delivers bankable strategies through which solutions are developed and sustained at consumer levels. We also offer our clients a range of specialist capabilities – by issue, transaction, sector or audience – designed to deliver the most desired communication. Our vast connections ensure the right brand message is effectively crafted and delivered. Drawing expertise from seasoned resource of both internal and external consultants, Avid PR creates solid ground for effective image building and reputation management for clients. PR is viewed as a contributor to the bottom line, which is increasingly dependent on stakeholder engagement and how an organization is viewed by its key audiences. Brand PR and awareness and market leadership in the current volatile, uncertain, complex and sometimes ambiguous environment calls for compelling yet empathetic story telling through Public Relations strategy that resonates with clients and their audiences. Avid PR depends on scientific data to develop strategy, design message, create relevance and measure impact of the communication. Whiteboard! Creative Development | Advertising | Digital Marketing | Media | Production

At Whiteboard, we combine high level strategic thinking, world-class implementation flavoured with a magical African touch. We never start off with an ad, nor do we start with media, we always start from ‘A Different Place’. A Place where today’s discerning, well informed and knowledgeable consumers want you to be. What is the business challenge we must respond to? What does the science say? We are nuts about data driven creative solutions and with that we leverage our creative power to craft communication that connects you to this new, empowered consumer. Today’s consumer. An informed consumer. A consumer who requires an agency that sees beyond pictures and colours, which is what we do every single day. At Whiteboard, if its not data driven…its not good enough for our client. Its our Whiteboard way. Yes, go ahead. Blame it on us. The data driven Ad agency. BrandQuad

BrandQuadTM Programs (Open and Closed Courses)

BrandQuad Africa is an integrated knowledge sharing and talent development consultancy. Through our excellent team of professors and practitioners, drawn from different markets across the world and who also serve as our program facilitators. We love to share our rich mastery and thought leadership in the science of brand innovation, communication and management. Our clients are spread over varied communities across the continent. Through our trademarked brand-based programs, we offer 20 modularised Executive Masterclasses throughout the year. The role of BrandQuad Africa is to enable organizations succinctly understand brand and business as well as their mutuality and critical role in strengthening organizational performance. 


Through our training modules, we aim to instil a deeper understanding of well blended brand processes that enhance the establishment of brand based organizational values and behaviours. We believe that brand is indeed the business of business. This will increasingly influence fast paced development of a modern, competitive business sector based on a culture of sound brand practices, initiatives, strategic brand innovation and creativity. Why do strong brands matter? Because they increase cash flow hence greater market share and premium pricing; brands accelerate cashflow hence allowing for faster launches and easier product extensions; brands extend cashflow duration hence driving higher customer loyalty and lower attrition; brands reduce cashflow risk hence creating high entry barriers and trust levels.