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Overall objectives of the project is to ensure a continuous cultural tourist offer through creating a positive economic climate for the inclusion of the wider area in the tourist flux, as well as to empower the capacities of target groups of both regions, in Albania and Montenegro. Specific objectives are: To create a marketing and management plan that would foresee various thematic events/ includ

ing a new tourist paths/routes that would enrich the cultural touristic offer of Shkodra and Podgorica with special focus Shkodra lake; To organize tours and educational programs for the target groups of both countries, as well as to promote creation of an innovative and qualitative model of tourist offer for Shkodra Lake. Main target groups: Local Authorities, SME, Tourist workers, Craft workers, Media, NGOs…

Final beneficiaries : Inhabitants of the Region of Shkodra and Podgorica; People living in the areas involved in the project they shall be able to count on an increase of culture and nature tourist with all its consequences, Tourists and visitors of the lake of Shkodra, SME on tourism level

Main results of the project: A territorial marketing and management plan will be developed which will lead on improvement of actual tourist offer for the Skadar Lake. - At least 6 Trainings and 6 workshops for tourist workers and craft workers will be realized in Region of Shkodra/ Podgorica/ Ulcinj where more than 50 SMEs, tourist workers and craft workers in project area will be empowered to inspire potential entrepreneurs to join the project with touristic facilities in Shkodra Lake. *At least a tourist product/ souvenir dedicated to Shkodra Lake will be produce by work crafts on each side of border.-Presentation of an innovative model of tourist offer for Shkodra Lake throught promotion of this project will increase the number of tourists by 10% in Albania and Montenegro project area. Lead applicant is Montenegrin Employers Federation and Applicant from Albania is BiznesAlbania.