Ibom Nightlife

29/01/2025

Remember how Wednesdays used to be in Uyo? It's happening again tonight!

20/01/2025

AKWA IBOM'S CULTURAL IDENTITY: A CALL FOR PRESERVATION AND PROMOTION

Culture is the soul of a people. It embodies their values, beliefs, traditions, and ways of life, shaping their collective identity and providing a sense of belonging. For Akwa Ibom State, a land rich in history, tradition, and unparalleled hospitality, the need to define, cultivate, and maintain a cultural identity is not just important, it is urgent!

During a visit to Awka, Anambra State, I witnessed firsthand the deliberate steps the Igbo people have taken to preserve and promote their cultural heritage. Igbo language is not only taught in schools but also celebrated as a medium of communication that unites the people. Traditional Igbo attires, such as the Isiagu, are proudly worn by students in schools across the state, creating a sense of pride in their cultural heritage from a young age. These deliberate actions are proof that cultural identity can be preserved when it is intentionally integrated into daily life.

The Hausa and Yoruba communities similarly exemplify the importance of cultural identity. Through their unique attires, such as the Hausa babban riga and the Yoruba aso-oke, their cuisines, music, and native languages, they have successfully showcased their heritage to the world. The Hausa man is recognized by his flowing robes and love for suya, while the Yoruba woman proudly adorns her gele and celebrates her language through proverbs.

These examples serve as a call to action for Akwa Ibom people to take deliberate steps toward defining and promoting their cultural identity. Akwa Ibom is blessed with rich meals such as afang soup, atama soup, edikang ikong, ótór mboro, and ekpang nkukwo, and colorful traditional attires plus, a unique language with deep roots in history. Yet, these cultural elements are not as celebrated or recognized as they should be, even within the state.

When Akwa Ibom people recognize what makes them unique, they are more likely to support initiatives that promote the state's development. Governor Umo Eno’s ARISE Agenda, which prioritizes tourism and hospitality, can thrive when the cultural identity of Akwa Ibom is clearly defined and showcased. Tourists are drawn to destinations where the culture is authentic, and proudly displayed.

To achieve a mental and societal shift, there is a need for a robust and strategic approach that integrates cultural identity into every aspect of life in Akwa Ibom. Just as Igbo is taught in schools in Anambra, Ibibio, Annang, and Oron languages must be revived and taught in all schools across Akwa Ibom State. This will ensure that the younger generation understands and values their linguistic heritage.

Schools across Akwa Ibom can incorporate traditional attires into their uniforms. This would not only promote the state's cultural heritage but also instill a sense of pride and identity in young students.

State-sponsored events like the Ibom Christmas Unplugged, showcasing Akwa Ibom’s food, music, language, and arts has helped to put the state on the cultural map of Nigeria, but more is needed to be done to define what makes us unique and then we brand and sell that to the global audience.

Our leaders must serve as cultural ambassadors, proudly wearing traditional attires, speaking the native languages, and actively promoting the rich heritage of Akwa Ibom wherever they are, especially outside the state. The world should know Akwa Ibom not just as a place but as a brand, a destination of rich culture, delectable cuisines, and hospitable people.

Governor Umo Eno, a leader who places immense value on hospitality and tourism development, is well-positioned to champion this cultural revival. Under his administration, Akwa Ibom has the opportunity to lead by example in cultural preservation and promotion.

Thankfully, his ARISE Agenda includes strategic policies and investments aimed at defining and celebrating the cultural identity of a true Akwa Ibom person, and we look forward to the activation of these lofty ideas.

To move forward, we must look inward. As Chinua Achebe wisely noted, “A man who does not know where the rain began to beat him cannot say where he dried his body.” Akwa Ibom people must reconnect with their roots, celebrate their uniqueness, and share it proudly with the world. This is not just about preserving the past; it is about building a future where our culture is our pride and legacy.

Let this be a call to action for leaders, educators, stakeholders, and every Akwa Ibom citizen to champion the preservation and promotion of our cultural identity. Together, we can ARISE and reclaim the essence of who we are. By defining and promoting our cultural identity, we will not only strengthen our heritage but also ensure that Akwa Ibom becomes a unique model of culture and hospitality in Nigeria and beyond.

Let us ARISE and reclaim our identity.

Aniekan James Ekah

13/01/2025

The Transformation of Ibom Plaza: Restoring Its Lost Glory

Ibom Plaza, an iconic landmark in Uyo, Akwa Ibom State, was established in 2001 during the administration of Obong Victor Attah as part of his vision to transform Uyo into a model capital city.

Designed as a recreational and cultural hub, the plaza featured an amphitheater, a water fountain, a shopping arcade, and relaxation areas, serving as a unifying space for both residents and visitors. Its central location made it a symbol of urban renewal and pride for the state.

However, over time, neglect and misuse have tarnished the reputation of Ibom Plaza. The plaza, originally conceived as a cultural and recreational center, has deviated from its intended purpose. It is now overcrowded with traders and street hawkers, reducing its appeal as a relaxation spot.

Key infrastructure such as the water fountain, large TV screen, and amphitheater has fallen into disrepair, which has significantly diminished the beauty and functionality of the space. Ibom Plaza has become a hotspot for petty crimes, discouraging families, tourists, and residents from visiting. The absence of a dedicated management system has created chaos, with little control over activities or enforcement of rules.

To restore its lost glory, a collaborative approach between the state government, the Ministry of Culture and Tourism, and the Uyo Capital City Development Authority (UCCDA) is crucial. The Ministry of Culture and Tourism can revive the original cultural elements of the plaza by organizing festivals, exhibitions, and traditional performances in the amphitheater, aligning with its initial purpose as a cultural hub.

The state government must ensure that the redesign reflects the architectural vision of the Obong Victor Attah era while integrating modern aesthetics. This will require the allocation of funds for the renovation of key facilities such as the water fountain, seating areas, lighting, and other essential infrastructure. Public-Private Partnerships (PPPs) can also be encouraged to finance and manage sections of the plaza, ensuring sustainability, while the UCCDA should lead the physical redevelopment to ensure compliance with urban planning standards.

To enhance security and make the plaza safe for everyone, the state government should collaborate with law enforcement agencies to deploy security personnel. Surveillance cameras and improved lighting should be installed to deter criminal activities.

Community members can be engaged as volunteers or neighborhood security partners to foster a sense of ownership and safety. Commercial activities should also be reorganized, with designated areas created for street vendors and hawkers to ensure they do not encroach on recreational spaces. The UCCDA can manage these areas to maintain order and balance commerce with recreation.

Sustainable maintenance is equally important, and the government should establish a dedicated maintenance team to ensure the plaza remains clean and functional. Including maintenance costs in the state’s annual budget will prevent future neglect. Ibom Plaza should be promoted as a cultural and historical landmark. Hosting festivals, art exhibitions, and other events will attract both locals and tourists, generating revenue and increasing its appeal.

The original vision of Ibom Plaza under the Obong Victor Attah administration was to create a central hub that showcased the cultural, social, and aesthetic pride of Akwa Ibom State. Restoring the plaza to this vision requires a holistic approach involving comprehensive renovation, effective management, cultural rejuvenation, and community participation.

With strategic collaboration between the state government, the Ministry of Culture and Tourism, and the UCCDA, Ibom Plaza can once again become a center for recreation, tourism, and cultural expression. By doing so, it will reclaim its position as the heart of Uyo’s urban life and the pride of Akwa Ibom people.

Aniekan James Ekah

27/12/2024

Great News! David's Fish is now open at Value Plus Mall, 192 Oron Road, Uyo!

We serve tasty Croaker Fish, Catfish, Tilapia, Turkey, and Pork, all grilled fresh and delicious.

📞 Call to order: 07064539356
✅ Available Now – Visit us today to enjoy the tasty barbecue you always love!

– Fresh, tasty, and delicious barbecue made just for you!

20/11/2024

Business Opportunities for Vendors, Waiters and DJ

Happy Hour Cruise Lounge, a renowned pub located along Obio Imo Street, Uyo, is currently seeking dynamic and talented individuals to join our team in the following positions:

1. Waiters
- Energetic and customer-focused individuals with a passion for excellent service delivery.

2. DJ
- A skilled DJ with experience in creating an electrifying atmosphere through music.

Requirements:
- Applicants must possess relevant experience in the desired role.
- A recent passport photograph must accompany each application.

How to Apply:
Submit your application addressed to:

The Human Resource Manager
Happy Hour Cruise Lounge
35 Obio Imo Street
Uyo, Akwa Ibom State

Deadline:
All applications must be submitted no later than midnight on Friday, November 22, 2024.

We look forward to welcoming dedicated professionals to our team!

There are spaces for vendors who sell Suya, Shawarma, Fish and Smoothie. Spaces will be allocated on a first-come, first-served basis. For inquiries please call 08027171723.

13/11/2024

Pyramid Outdoor Carnival: Uyo’s Ultimate Night of Music & Fun

Get ready to kickstart the holiday season in style! The Pyramid Outdoor Carnival is bringing an unforgettable night of music, flavors, and pure fun to Uyo!

Happening on November 23, 2024, at the one-of-a-kind Pyramid Lounge, KM3, UdoUdoma Avenue, opposite Ibom Tropicana, Uyo, this event promises to be a must-attend spectacle where the good vibes are unlimited, and memories are just waiting to be made.

With a power-packed lineup of DJs and hype masters, Pyramid is pulling all the stops to give you a night like no other. Dance and vibe with the finest sounds from DJ Spartila, DJ Young G, DJ Sagas, and DJ Hundred. That’s not all, DJ PeeJay will be gracing this event as the Special Guest DJ, making sure the energy is electrifying from start to finish.

Keeping the crowd hyped all night long are none other than Hypeman Shizie, Hypeman Vintage, and Hypeman Space-the kings of hype who know exactly how to bring the crowd alive.

But there’s a cherry on top: the exceptional Lucas Wayne will be performing live, adding that extra spark to an already stellar evening.

Prepare yourself for a fusion of incredible music, delicious food, refreshing drinks, and unbeatable vibes. Whether you're here to groove, chill, or enjoy some of Uyo’s tastiest treats, the Pyramid Outdoor Carnival has something for everyone.

So, mark the date and come ready to make the most of this epic gathering of music, friends, and pure carnival fun!

11/11/2024

Anambra Christmas Village 2024 is a 31-day celebration of culture, community, and festive joy!

Running from December 12, 2024, to January 12, 2025, at the Awka City Stadium (beside Solution Fun City), Kwata, Awka, this event promises a season filled with captivating performances, local flavors, and unforgettable moments!

Join us as we bring Anambra’s rich heritage to life with daily showcases, live music, unique Christmas Village, and family-friendly attractions that capture the true spirit of Christmas.

Feel the magic, capture the moment, live the joy!

... People, SOLUtions and the Magic of Christmas.

08/11/2024

Each day we’re adding the final touches. From cultural displays to thrilling performances, will be unforgettable. Who’s excited?

04/11/2024

The countdown to Anambra Christmas Village has begun! Get ready for the most magical experience in Awka! Are you prepared to celebrate in style?

28/10/2024

Celebrating Davita Hotels at 1: The Rise of David Benson and a Hospitality Dream Built on Grit and Vision

Davita Hotels is a hospitality brand that has become a symbol of resilience and ambition, redefining quality service in an industry as challenging as it is dynamic. As this iconic establishment marks its first anniversary on November 17, 2024, the celebration is not just about a brand’s success but the inspiring journey of its founder, Mr. David S Fish Benson, who turned humble beginnings into a legacy of quality service, employment creation, and relentless pursuit of excellence.

David Benson’s story is one that resonates deeply, showing how hard work and persistence can transform lives. Growing up in Manta Village, Abak, Akwa Ibom State, David started out working in roles that most would overlook—a bar attendant, a hotel assistant, even a barbecue stand helper. Yet, rather than seeing these jobs as stops, he embraced them as learning experiences, gaining insights into customer service, hospitality, and the intricacies of the food and beverage industry.

Driven by a desire to create something of his own, he established David’s Fish, a venture that soon became a staple, with several outlets in Uyo located at INELS, Migati, Pals Clubhouse and Bae Arena, creating over 80 jobs for young people within five years. His success with David’s Fish set the stage for his boldest endeavor yet—Davita Hotels.

Davita Hotels brings a refreshing blend of luxury and warmth to Akwa Ibom's hospitality sector. From impeccably designed rooms that offer both comfort and style to an ambiance that radiates elegance, every aspect of Davita Hotels speaks to Mr. Benson’s commitment to quality. The hotel is known for its first-rate customer service, a direct reflection of Benson’s background in customer-facing roles. Guests enjoy world-class amenities, an exquisite dining experience with a menu that blends local and international cuisines, a lounge, a 24-hour barbecue stand, worldclass Snooker stand, posh outdoor bar and even a dedicated events team ready to bring any vision to life.

The Davita Hotels brand promise is clear: a stay at Davita Hotels is not merely an accommodation choice but an experience designed to exceed expectations at every turn, as evident in its tagline, "Feel at home!"

In a country where businesses face immense challenges—from economic instability to infrastructural gaps—David Benson has shown remarkable resilience. His ability to create jobs for young people is especially significant in Nigeria’s present economic climate, where youth unemployment is a critical issue. Davita Hotels is more than a hospitality brand; it is a showcase of the power of entrepreneurship in creating opportunities and inspiring the next generation. As a graduate of Ibom Leadership and Enterpreneural Development Center, Ibom-LED, David Benson’s journey continues to inspire, proving that young people can take charge, create change, and make an impact.

Davita Hotels’ success would be incomplete without acknowledging its loyal customers. Over the past year, patrons have stood by this homegrown brand, embracing its values and contributing to its growth. Their support has been the backbone of Davita Hotels’ rapid rise in the industry, and their belief in David Benson’s vision continues to drive the brand forward.

Looking ahead, Davita Hotels has big plans. The vision is to expand into new locations while maintaining the core values of exceptional service and quality that have defined the brand. Plans are underway to incorporate more cutting-edge amenities, environmentally sustainable practices, and expanded recreational facilities, all in a bid to elevate the Davita experience further. The future holds much promise, and Davita Hotels is poised to continue its legacy as a top choice for lovers of quality hospitality.

As Davita Hotels marks its first anniversary, the entire team invites you to join the celebration on November 17, 2024, at Davita Hotels, opposite Heritage College, off 2 Lanes, Uyo. Lovers of good things are welcome to experience firsthand the quality, comfort, and unique ambiance that Davita Hotels has come to represent. This celebration is a milestone not only for the hotel but also for everyone who has been part of this journey, from the guests who chose Davita to the team who brought David Benson’s dream to life.

Davita Hotels at 1 is a celebration of resilience, vision, and the power of hard work—and the best is yet to come.

14/10/2024

Why Your Business Needs a Kiosk at Anambra Christmas Village 2024 – Don’t Miss This Opportunity!

Dear Ndi Anambra,

The festive season is upon us, and there’s no better place to showcase your business than the Anambra Christmas Village 2024! Whether you’re a food vendor, artisan, or service provider, this event is the biggest platform to expose your brand to thousands of visitors from across the state and beyond.

Wondering why you should secure a kiosk? Here’s why you need to act fast and grab this golden opportunity:

1. Reach Thousands of Potential Customers
Anambra Christmas Village attracts massive foot traffic—from locals, visitors, to tourists. Every day, thousands of people will walk through the village, eager to shop, eat, and experience everything Anambra has to offer. Imagine the impact of having your products or services in front of these customers, ready to buy and enjoy!

Your kiosk will be the perfect way to grab attention and grow your business this festive season.

2. Make Sales and Build Strong Customer Relationships
There’s nothing quite like face-to-face interaction with potential customers. At the Christmas Village, you won’t just be selling—you’ll be making meaningful connections. You’ll get to interact directly with people, explain the value of your products, and watch as they become loyal customers. There’s no better way to build trust and get immediate feedback than a one-on-one connection.

3. Boost Your Brand Visibility
The Anambra Christmas Village is more than just a market—it’s the center of holiday festivities! Your kiosk will place you right in the heart of the action, giving your business unmatched visibility. Whether you’re selling food, fashion, electronics, or home decor, being a vendor here will ensure your brand is seen by thousands. Don’t let your business sit on the sidelines—let it shine in the spotlight!

4. Maximize Your Holiday Sales
Christmas is the biggest shopping season of the year, and people are more than ready to spend! From holiday gifts to festive treats, your kiosk could be the go-to spot for families and friends looking to make their Christmas celebrations extra special. Don’t miss out on the chance to tap into this spending frenzy and watch your sales soar!

5. Network with Fellow Ndi Anambra Entrepreneurs
As a vendor, you’ll be in great company—rubbing shoulders with fellow business owners from across the state. This isn’t just about selling products, it’s a networking opportunity. You’ll meet new people, exchange ideas, and even collaborate with other vendors. The relationships you build could lead to partnerships that take your business to the next level!

6. Celebrate Anambra’s Culture and Tradition
The Christmas Village is more than just a market—it's a celebration of Anambra’s rich culture. By having a kiosk here, your business becomes part of something bigger, a festival that honors our heritage. You’ll be able to proudly showcase your products as a part of the vibrant Anambra community, while giving visitors a taste of what makes our state so special.

7. Limited Spaces – Call Now to Secure Your Spot!
Kiosks are limited and filling up fast! Don’t wait till it’s too late. This is your opportunity to take advantage of the biggest end-of-year event in Anambra. Act now, get your kiosk, and prepare for an unforgettable Christmas season where your business will thrive!

Call us NOW at 08062349698, 07069392732 to secure your kiosk and become a part of this amazing experience! Don’t let this opportunity pass you by. Make Anambra Christmas Village 2024 the event that transforms your business!

Two business can even share a stand! One sells drinks and the other focuses on food.

Let’s make this Christmas season the most successful one for your brand. We are just a phone call away!

21/09/2024

FIRST IBOM BOAT REGATTA AND FISHING FESTIVAL HOLDS SEPTEMEBR 27, 2024

The First ANNUAL IBOM BOAT REGATTA AND FISHING FESTIVAL is scheduled to take place on September 27, 2024 at the Marina Beach, Nwaniba by 2pm.

This event is organized by the Ministry of Culture & Tourism as part of activities to commemorate the 2024 WORLD TOURISM DAY Celebrations in Akwa Ibom State.

Three communities namely Ifiayong Usuk, Mbiakong, and Nwaniba all in Uruan Local Government Area will vie for honors in three categories- youth, women and men.

The Festival will help stimulate the economic activities and strengthen the bond of friendship and inter-connectivity amongst coastal communities. It will also attract tourists and investors to the Beach communities.

Side events include unveiling of the restored slave boat and slave memorial park, cultural displays and tug-of-war.

The Governor of Akwa Ibom State, Pastor Umo Eno will be the Special Guest of Honour.


Come live, work & play

30/08/2024

Uyai Food Festival: A Feast of Culture and Cuisine

Get ready, Akwa Ibom! The Uyai Food Festival, the biggest food festival in town, is set to make waves once again, bringing two days of unforgettable experiences, premium entertainment, and priceless networking opportunities.

Scheduled for September 22nd and 23rd, 2024, at the Kings & Queen Nursery and Primary School Playground in Ewet Housing Estate, Uyo, this event promises to be a spectacular celebration of Akwa Ibom's rich cuisines and culture.

The Uyai Food Festival is more than just a food event; it's a cultural extravaganza. Over the course of two days, you will be treated to a wide array of activities that showcase the diverse traditions of Akwa Ibom.

From the mouthwatering flavors of our local dishes to the thrilling sights of the masquerade (Ekpo), cultural dances, and traditional wrestling (Mbok), there's something for everyone! The festival will also feature exciting competitions and captivating storytelling sessions in the form of "Tales by Moonlight" (Mbre Offiong), ensuring that every moment is filled with joy, laughter, and a sense of togetherness.

This year's festival is set to be the largest yet, drawing visitors from all over the state and beyond. It's an opportunity for everyone to try the unique flavors and traditions that make Akwa Ibom special.

By celebrating our cuisine and cultural heritage, the Uyai Food Festival is not only entertaining but also playing a vital role in promoting Akwa Ibom as a must-visit destination on the world tourism map.

The organizers of the Uyai Food Festival deserve high praise for their commitment to showcasing the best of Akwa Ibom's culinary and cultural offerings. Their efforts are putting our state in the spotlight, drawing attention to the richness of our traditions and the warmth of our hospitality. Events like this are crucial for economic development, as they attract tourists, and encourage the preservation of our cultural heritage.

Mark your calendars and join us for an experience like no other. Let’s come together to celebrate the essence of Akwa Ibom—our food, our culture, and our people.

30/08/2024

Calling all August borns to celebrate in style this Saturday at the August Born Party, happening at Davita Hotel, Uyo—don't miss out on the fun!

Celebrating the best of Akwa Ibom nightlife sector

24/08/2024

Alas! The party we've been waiting for! ! I cannot wait!

16/08/2024

Uyo Fashion Week Set to Spotlight Young Talents

The Uyo Fashion Week is gearing up to take the fashion world by storm, with its latest initiative focused on unearthing and empowering young designers from Akwa Ibom. Dubbed the "Arise Runway Show (Designers Audition)," this event is organized to present a platform for young, innovative minds to showcase their creativity on a global stage at the upcoming .

Scheduled for Saturday, 17th August, at the Tropicana Mall Grounds, Uyo, this event invites budding designers aged between 18 and 25 to present up to 10 outfits that embody their unique fashion vision. The stakes are high, as participants must bring their best, pushing the boundaries of conventional design and demonstrating a flair for the extraordinary.

With the fashion industry increasingly leaning towards inclusivity and diverse representation, the Arise Runway Show is a timely initiative that aims to encourage young talent, giving them a stage to shine and a voice in the global fashion narrative.

Participants are encouraged to submit a video showcasing their production process on social media, adding a modern twist to the traditional audition process. This not only highlights their creativity but also their ability to engage with a broader audience—a crucial skill in today’s fashion industry.

For those ready to take their first steps into the world of fashion, this is an unmissable opportunity. The Uyo Fashion Week is not just an event; it’s a movement aimed at redefining fashion in Akwa Ibom and beyond.

Time is almost up for registration. Aspiring designers can register on the official website, www.uyofashionweek.com, and follow the event’s social media pages for updates.

07/08/2024

The Made in Akwa Ibom Trade Fair is expected to attract a wide range of attendees, including local consumers, investors, and potential business partners. By participating, businesses can directly engage with individuals who are interested in supporting local enterprises, leading to increased brand visibility and potential sales.

Book a spot today!

Call/WhatsApp 07089679994

04/08/2024

Destination Marketing: The South Korean Example and Lessons for Nigeria

The photo in this post is a sponsored ad from Korea, and I am seeing this ad right here in Uyo, the Akwa Ibom State capital. This ad has made me want to visit Korea. This is destination marketing at its peak!

South Korea has emerged as a master of destination marketing, with its tourism campaigns reaching far beyond its borders. The country's strategic use of digital marketing, social media, and cultural exports like K-pop, Korean dramas, and their food has made it a sought-after destination for global travelers.

What makes Korea’s approach particularly effective is its focus on appealing to non-Koreans, enticing them with a curated vision of what the country offers. This stands in contrast to the strategies often employed by other countries, including Nigeria, which tend to focus more inwardly, marketing destinations to locals rather than to a broader, international audience.

South Korea’s destination marketing is a textbook example of a well-coordinated, outward-focused campaign. Sponsored ads, social media campaigns, and partnerships with global influencers are tailored to capture the imagination of potential visitors in far-flung locations.

For instance, it's not uncommon for people in Uyo, Akwa Ibom, or other parts of the world to encounter sponsored ads showcasing Korea’s cities, historical sites, and cultural experiences. These campaigns are carefully crafted to appeal to different demographics, whether it's adventure seekers, history enthusiasts, or those simply curious about Korean pop culture.

One of the key elements of Korea’s strategy is its investment in understanding the desires and expectations of international tourists. By aligning their marketing with what global audiences want to experience, Korea has effectively positioned itself as a must-visit destination for millions worldwide.

Tourism experts like Ubong Ekpe Okon, Joe Francis Umoh, Allen Effeh, and Joseph Utin would agree with me that the marketing strategies employed in our geographical divide often fall into the trap of focusing primarily on local audiences. This approach, while fostering local pride and encouraging domestic tourism, misses out on the broader opportunities available in the global tourism market. For example, many events and attractions in this part of the world are promoted predominantly to locals, rather than targeting tourists from other states or from outside the country.

There’s a valuable lesson for Nigeria in the Korean example. By shifting focus to target potential visitors from outside Nigeria, we could significantly boost our tourism industry. Imagine if the breathtaking views of Ibeno Beach, the lush landscapes, or our cultural festivals were marketed to an international audience. With the right strategy, we could transform into a global destination, drawing in tourists who are eager to experience the unique offerings of our people.

To achieve this, we would need to invest in understanding the preferences of international travelers and tailoring our marketing to meet these expectations. This might involve creating engaging content that highlights the attractions of our destinations, leveraging social media influencers with global reach, and ensuring that marketing materials are accessible to a global audience.

The success of South Korea in marketing its destination to the world serves as an inspiring example for us as a people. By adopting a more outward-focused approach and embracing the tools and strategies used by global leaders in destination marketing, we have the potential to open our doors to the world, turning our country into a tourism hotspot that attracts visitors from all corners of the globe.

Aniekan Ekah