Show & Tell

Show & Tell We create moving content. Show & Tell stands for realness, empathy, passion...and above all a love Every business has a story. That’s where I come in.

You might think you’re just a building company, a daycare centre or a café. But behind that logo, there’s a story to tell. A story about the dream you have, the journey you’ve taken so far and all the highs and lows along the way. Sharing your story through video has the power to move your customers, to create an honest connection so they feel like they know you before they walk through the door.


“Our new clients have repeatedly said that the video is what made us real, and why they chose us over our competitors. My business has increased by at least 15% because of this investment in video”
Royden McWha - Kingsland Osteopaths

Video captures more than lights, colours and pictures; it captures a feeling. And if you want to get practical – people remember 10% of what they hear, 20% of what they read, and a whopping 80% of what they see. Video gives you higher engagement, more visibility and drives sales. I want to help you grow your business by standing out from the crowd. Actually more than that...I want to give your business heart. So how do you find and share the story behind your business? I’m Michelle Sokolich, founder of Show & Tell. We’re not a big advertising agency. Show & Tell stands for realness, empathy, passion… and above all a love of visual storytelling. If you're after authentic video or photo content, or want to learn to DIY your own videos at one of my workshops - just give us a call, or come and visit at www.showandtellvideo.co.nz

Arlo wants you to know that while he personally doesn’t feel uncomfortable being on camera, he acknowledges it can be ha...
11/09/2024

Arlo wants you to know that while he personally doesn’t feel uncomfortable being on camera, he acknowledges it can be hard.

He says the Clever Content Club is the perfect place to practice this - in a supportive environment with a rad group of ladies.

Doors opening very soon!! Link in bio or dm and he’ll get you on the waitlist 😉

Working with organisations whose values align with mine is so important to me. A few years back I decided I wanted to wo...
21/08/2024

Working with organisations whose values align with mine is so important to me.

A few years back I decided I wanted to work with more charities - I already donate my time a couple of times a year to making content for those ones who have little or no marketing budget, and I’m lucky enough to get paid work from some of those that do as well.

Recently Kerryn from was chosen as a nominee for the Westfield local hero awards!!

I was super excited to take some photos of her for the publicity around the event. You couldn’t meet a more generous dedicated woman. PLEASE go and vote for her! What they would do with the money will be life changing for family violence survivors.

The link is in my stories ❤️

Last call to join me and the 22 amazing women who have already signed up to the Clever Content Club!!!! 🤳Doors close ton...
01/07/2024

Last call to join me and the 22 amazing women who have already signed up to the Clever Content Club!!!! 🤳

Doors close tonight - don’t miss out! Would love to help you work smarter not harder with your content creation ⚡️Link in bio!

30/06/2024

How long should you be spending creating content? Would it shock you if I said just 1-2 hours a week?

When we’re not organised it’s easy to spend waaay too long just scrolling social looking for inspo.

In the Clever Content Club we have systems and processes to make a plan and action it, in bite sized chunks every week.

At the end of every month you’ll have the entire next months of content filmed, edited and scheduled - ready to go!

What would that free you up to do in your business?

If you want to come and join myself and the 22 wonderful women that have already signed up click here:
https://showandtellvideo.co.nz/courses/clever-content-club/

And don't miss out...doors close midnight tonight!

One day when I hadn't posted on social for 4 months I knew something had to change.  I'm obsessed with system and proces...
25/06/2024

One day when I hadn't posted on social for 4 months I knew something had to change. I'm obsessed with system and processes (my old boss in TV said to me once I’m the most organised creative she’s ever come across) so I knew I had to create a system to get over this block in my business.

That’s when Clever Content Club was born. Here's what we stand for...

We don’t go overboard. A few pieces of high-quality content generated consistently over time works.

Less is more. For every piece of content we ask ourselves – can this be simpler, shorter and more effective?

We re-purpose. If you write a good blog post let’s pull video and still content out of it. Also consider looking back on older pieces of content to re-use – repetition is good!

We don’t do all or nothing. I know, the urge is strong to chuck it all in when you haven’t met your too-big goal you set for the month. But there’s always time to stop, re-calibrate and downgrade so you at least get something posted.

Find your own groove. I’m sharing my system with you that has helped me post consistently over time. But you’ll find what works best for you and customise it to suit your needs.

If you want to join us click the link below and I'll see you in there!
https://showandtellvideo.co.nz/courses/clever-content-club/

You don’t just wanna pump out content for contents sake?Me neither!Come join us in the Clever Content Club and save time...
23/06/2024

You don’t just wanna pump out content for contents sake?

Me neither!

Come join us in the Clever Content Club and save time by going for quality over quantity.

Early bird ends tonight!! 🐥 Sign up at the link and I'll see you in there!

https://showandtellvideo.co.nz/courses/clever-content-club/

As much as I hate the whole ‘doors open’ phrase (where is the door, what does it lead to, is it a room full of icecream?...
21/06/2024

As much as I hate the whole ‘doors open’ phrase (where is the door, what does it lead to, is it a room full of icecream?) it’s the easiest way to announce that signups are OPEN! (and with an earlybird special 👀)

The Clever Content Club is more than a membership - it’s a content creation system designed to take the overwhelm out of your social media.

If you’re struggling to find time, unsure about what to post or hate the thought of being on camera then you’re in the right place!!

Yes we have oodles of templates, resources, and support…but our biggest secret weapon? The Clever Content Club is your content creation bestie - It’s like having a friend in the biz to keep you grounded, remind you of your worth and ensure you’re never overwhelmed by the social media noise.

Your earlybird code CCC20EARLY will give you 20% off as long as you’re a member - no price rises ever!

Either reply ‘clever’ below or message me and I’ll send you all the info!

Ever wondered how a professional sets up and takes great videos and photos?Come and join me on Zoom for a Live Shoot! ⚡️...
11/06/2024

Ever wondered how a professional sets up and takes great videos and photos?

Come and join me on Zoom for a Live Shoot!

⚡️Watch me go through my process, giving all my tips as I go (I don’t hold back!).

⚡️Then I’ll stay on the call while you go and practice what you’ve learnt - come back and ask any questions you want!

⚡️You can post your videos and photos for my feedback if you want to know how to improve it (or just get a gold star 😉)

Friday 21st June 10-12. You can comment ‘live shoot’ below and my robot will send you a link to sign up (or if you hate robots just DM me and I’ll send it myself!)

Sound like a good idea to you?

27/05/2024

May is a perfectly good time to share a video I made for Ecoya last Christmas right?! They're probably already planning their next Christmas campaign 😅

Please enjoy the pretty things!

I don’t always look like I do in my last post (in fact I usually don’t!).  If you’ve been with me for awhile you know I ...
05/05/2024

I don’t always look like I do in my last post (in fact I usually don’t!). If you’ve been with me for awhile you know I like to post a makeup free selfie every now and then to keep it real.

Let’s normalise normal! If all we see on social is filters and makeup we start to feel less than. So here I am, in my pj’s, working on a Saturday morning on an exciting new offering (hint it’s around the relentless grind of content creation and how to make it easier! Does this sound like something you need?).

Overwhelmed by your camera roll? Me too! I discovered this amazing hack recently that I’m going to write all about in my...
28/04/2024

Overwhelmed by your camera roll? Me too!

I discovered this amazing hack recently that I’m going to write all about in my next roundup.

Come join me for all things content marketing related (I only email monthly so I save up all my good stuff)

This tip isn’t one of those incredible transformations that will blow your mind (sorry). It’s simple and achievable but ...
22/04/2024

This tip isn’t one of those incredible transformations that will blow your mind (sorry).

It’s simple and achievable but will definitely give you an edge in your socials - because we all want easy wins when it comes to creating content right?

Are you ready? Get your camera in front of a window and turn off your overhead light. That’s it!

Swipe to see the difference it can make. Subtle but powerful! Do you think you’ll try this?

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