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Monday 8:30am - 3pm Tuesday 8:30am - 3pm Wednesday 8:30am - 3pm Thursday 8:30am - 3pm Friday 8:30am - 3pm

Pic's Peanut Butter

Name: Pic's Peanut Butter
Address: 49 Saxton Road, Stoke, 7011, NZ
Telephone: +6435448402
Price range: $$
Rating: 4.7

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Pic's Peanut Butter

Pic's: Peanut Butter you will probably enjoy enormously

Book yourself a tour on our website to visit That was in 2007. I was pretty much retired.
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PIC’S STORY

I knew how peanut butter was made because my mum and aunty used to make it - roast peanuts and squash them. So, I made a few jars for my son and myself initially, then made a few more for friends. When one of my 12-year-old son’s friends offered me five dollars for a jar I figured there might be a market out there. My eyesight had deteriorated and I’d been pronounced legally blind. I’

d had to sell the sailing school I’d established in Nelson, but retained a small laundromat at the marina where the yachties washed their clothes. When the laundromat’s lease expired, I figured I could sell a bit of peanut butter to replace the pocketful of weekend cash I had grown accustomed to. I set myself a target of fifty jars a week and spent $10,000 on stock and machinery. I bought a stainless-steel concrete mixer from an engineering firm in Westport, a second-hand grinder from our local bulk food store, a laser printer with which to print labels and half a tonne of peanuts from an Aucklander called Greg. I dragged the mixer up into the garage and rigged a burner under it to roast the nuts and set up the grinder on my dining table. Pic’s Peanut Butter opened for business at Nelson’s weekly farmer’s market in November 2007. We didn’t quite sell out, but the next week, returning customers cleaned us out completely. I loved running the stall and I was quite happy to make peanut butter on Friday morning and sell it in the afternoon, a routine that worked well with a full-time writing course I was doing. Anyway, one thing led to another. In 2008 I sold 48 jars to our local supermarket and took to the road. Within a year you could buy Pic's in 50 outlets around the country. Then we were picked up by both of NZ's supermarket chains and suddenly Pic's was available pretty much anywhere in New Zealand. My sister Judy began selling Pic’s by mail order in Australia in 2012 and by 2016 we were stocked by both leading supermarket chains. Other countries developed a liking for Pic’s and it went on sale in China, SE Asia, the UK and America. I watched a huge truck being loaded with peanut butter for Australia a few days ago, and I really had to pinch myself. It has all come as such a surprise. It's all so much fun, and I get to meet so many lovely people. Make sure you come visit us at Pic’s Peanut Butter World in Nelson, New Zealand sometime soon. Pic Picot

Chief Peanut Butter Maker

26/11/2024

Sip in style! Our new Acme mugs have arrived and are available exclusively at Peanut Butter World!

Scoop one up for yourself or a friend, we think they are just mug-nificent 😉

17/11/2024

Delicious for drizzling! Have you tried our Squeezy Peanut Butter?! 🥜

We’ve heard it’s pretty great as a topping, to squeeze into smoothies, take out and about on adventures or to keep in the pantry for easy grabbing and no mess!

Squeezy is also loved by celiacs, as it’s a way to keep your peanut butter untouched and safe from any possible contamination 😋

12/11/2024

Squeezy or Slugs?! Which one are you taking on your adventures?! Or maybe both! 🤩

We love seeing you tag us when you’re out and about enjoying your Pic’s Peanut Butter! Our Squeezy bottles and Slugs have been to some pretty EPIC places lately!!

30/10/2024

Brisbane!! Thanks for a GREAT time! 🇦🇺

Pic and our Peanut Butter Makers had a fab time meeting our Aussie Picster’s over the weekend in Brisbane at the Good Food & Wine Show!

The weekend was full of laughs, smiles, good food, great vibes and plenty of NZ’s favourite peanut butter! 🥜

We’ll see you again next year Aussie fam!

28/10/2024

Peanut butter… in a MARSHMALLOW, say less! 😍

We are so excited to see our collab with The Marshmallow Co. over in Australia come to life!

The Pic’s Peanut Butter filled marshmallows are available online at www.themarshmallow.co and shipping worldwide, so we can all enjoy this sweet creation 😋

Our team is a little obsessed!! 🥜

18/10/2024

Ahoy, peanut lovers! We dived into the treasure of Te Tai Tokerau Northland, where we unearthed a bountiful peanut harvest from the shores of Aotearoa, New Zealand!

Over the last four years, we’ve been on an exciting journey, investing in local peanut-growing trials. This year, we’re making waves with in-shell snacking salty peanuts, sourced right from our own backyard!

We’ve got our eyes set on quality, seeking peanuts that rival the best from afar. And guess what? Our Northland gems are outperforming expectations with more protein and fiber than their imported mates, these peanuts are a real bounty!

“Nothing would make us happier than sourcing everything locally. That’s why we’ve made the snacking peanuts this year so we can pay the farmers to develop their skills and keep growing peanuts.” - Captain Pic Picot ⭐️

11/10/2024

Did you hear the news?! 👀

We’ve teamed up with our mates Arnott's Biscuits to create some cookie goodness and we can’t stop snacking on them!

The Chunky Pic’s Peanut Butter and Choc Chip Cookies are out and available in supermarkets nationwide, have you tried them yet?!

27/09/2024

Short shorts for a shorter waitlist!

Right now, over 400 kiwi kids across the country are waiting for a positive role model and friend, with your help we can recruit and train new mentors for our tamariki.

Pic’s Peanut Butter proudly supports Big Brothers Big Sisters of Nelson-Tasman with their work to empower young people by creating meaningful one-to-one mentoring relationships.

Get the stubbies out today and text STUBBIES to 4462 to donate $3 to Big Brothers Big Sisters 💜

22/09/2024

He aha te mea nui o te ao? He tāngata, he tāngata, he tāngata.

What is the most important thing in the world? It is people, it is people, it is people.

❤️

18/09/2024

Kia ora to our new te reo label!

Te Wiki o te Reo Māori is an annual celebration for all New Zealanders to show their support for the Māori language, an official language of this country.

Our te reo label is back to celebrate and highlight Māori Language Week. We know how much you loved this in the past so we have brought it back.

The te reo label edition jars are available exclusively at our Whakatū Nelson store or online at picspeanutbutter.com

12/09/2024

Happy National Peanut Day from NZ’s nutty favourite! 🥜

Whether you’re spreading, scooping or spooning, let’s toast to the tiny peanut that makes life extra crunchy (or smooth!)

We’ve got a few jars of your favourite Peanut Butter to give away to some NZ Picster’s - just let us know your favourite! Crunchy, Smoochy, Smooth or something else?! 🥜

10/09/2024

And the winner is… SMOOCHY! 🥜

Our Smoochy Peanut Butter has WON this years Healthy Food Guide Awards in the Spread Category!

Judged by an expert panel, the Healthy Food Guide Awards provide a guide to the most nutritious food products on supermarket shelves. This is a big pat on the back to our Peanut Butter Makers!

A huge congratulations to all the winners across NZ, we are in such splendid company! ❤️

05/09/2024

🐾 You loved it, so we’re keeping it! 🐾

Pawgust may be over but we know how much you’ve loved our merch, so it’ll be sticking around a little longer!

Get your paws on some pup-tastic merch to support Blind Low Vision NZ 🐾 There are dog bowls, balls, neck ties and of course Fido soft toys!

Our Blind Low Vision merch is available on our website and right here at Pic’s Peanut Butter World in sunny Nelson, NZ! ❤️ www.picspeanutbutter.nz

04/09/2024

Pic Picot and some of our wonderful team of Peanut Butter Makers enjoyed a night out supporting the Big Brothers Big Sisters of Nelson-Tasman annual Fundraising Dinner and Charity Auction.

The night was filled with fun, laughs, food and drink, along with a very successful auction. An amazing provisional $73,000+ was raised from the night!

We are very proud to be supporting such a great organisation and look forward to next years event already! Thanks for having us on Friday Rutherford Hotel Nelson and the Big Brothers Big Sisters Team!

27/08/2024

We’ve just wrapped up another epic expo, thanks for having us Christchurch!

Our Peanut Butter Makers had a fabulous time spreading the peanut butter love at the Go Green Expo over the weekend!

Thanks for stopping by our stand and saying hello if you were at the expo! We had the BEST time and will absolutely be back! ❤️

19/08/2024

Christchurch! We’re heading your way this week! ❤️

Catch us at the Go Green Expo from the 24th - 25th August at Wolfbrook Arena for some Peanut Butter goodness!

Make sure you grab a free ticket online here before Friday - https://www.eventbrite.co.nz/e/christchurch-go-green-expo-2024-tickets-693800454837

We can’t wait to see you there Picster’s! 🥜

16/08/2024

GIVEAWAY CLOSED 🐾Woof Woof! We have a paw-tastic giveaway for you! 🐾

This PAWGUST, we’re proudly supporting Blind Low Vision NZ Guide Dogs and have created some epic merch including dog bowls, balls, neckties, and of course Fido soft toys!

Tag a fellow dog parent and for a bonus entry share a picture of your pup in the comments below! ❤️

The fine print: NZ only. Please note that the winner will be contacted on Tuesday 20th August in the comments section of this post by THIS ACCOUNT ONLY! We have the blue tick and will never ask for bank details. Please block and report any fake accounts and stay safe online. Good luck, Picsters!!

Address

49 Saxton Road
Stoke
7011

Opening Hours

Monday	8:30am - 3pm
Tuesday	8:30am - 3pm
Wednesday	8:30am - 3pm
Thursday	8:30am - 3pm
Friday	8:30am - 3pm

Telephone

+6435448402

Website

http://www.picspeanutbutter.com/

Alerts

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Videos

Açai season incoming! 😛 Our pals from Nourish App have got us so ready for summer with this easy Squeezy açai recipe! You’ll need: 2 packets Acai Smoothie mix 1 Frozen Banana 2 Tbsp Water 1/2 medium Banana 3 Strawberries 1 Tbsp Pic’s Squeezy Smooth Peanut Butter 1/4 cup Peanut Butter Granola 1 Tbsp Freeze Dried Raspberries Simply: Blend the acai, frozen banana and water in a high speed blender to form a smooth and thick mix. You may need to add a little more water to blend if it is too thick. Slice the banana and cut the strawberries into quarters. Pour the acai into a bowl. Top with sliced banana, strawberries, granola, peanut butter and freeze dried raspberries. 🥜🍓 And ENJOY! This one is sure to be a hit over the warmer months ☀️

Ahoy, Peanut Pirates! 🥜🏴‍☠️ This is your chance to win one of the rare Te Tai Tokerau Northland peanut treasure boxes! Tag a mate you’d love to share this bounty with and we’ll be selecting one lucky winner to receive the Northland treasure! ⚓️🥜 NZ only. Please note that the winner will be announced on Wednesday 30th October in the comments by THIS ACCOUNT ONLY! We have the blue tick and will never ask for bank details. Please block and report any fake accounts and stay safe online. Good luck, Picsters!!

These won’t last long in your cupboard! 👀 We’re stoked to announce a special collab with our mates at Arnott's Biscuits 🍪🥜 They have just been voted New Zealand’s most trusted biscuit brand for a second year in a row, so this collaboration was a match made in cookie heaven! We’re excited for Kiwis all over the motu to enjoy one (or more!) on its own or with a nice cuppa. Get your hands on the Chunky Pic’s Peanut Butter & Choc Chip cookie, made with NZ’s favourite Peanut Butter! #picspeanutbutter #arnottscookies

Te Keke Kakukaku - Crunch Slice! This is the perfect recipe to do with the tamariki in the kāuta (kitchen) learning some new Kupu (words) and sayings! Ingredients: 1/2 cup (135 g) pata pīnati kakukaku (crunchy peanut butter) 1/2 cup (100 g) hinu kokonati, pata rānei (coconut oil or butter) 3 Tbsp marahihi māpere (maple syrup) 2 tsp wanira (vanilla) 3 cup (180 g) kāngarere mīere (honey nut cornflakes) 3/4 cup (75 g) peru oneone (ground almonds) 1 cup (90 g) kokonati pūtī (desiccated coconut) 1/2 cup pīnati (peanuts, roasted and salted) 120 g tiakarete (chocolate, chopped finely) Method: 1. Pre-heat the oven to 170 degrees. Line a 20 cm square tin with baking paper. 2. Melt pata pīnati kakukaku (crunchy peanut butter) and hinu kokonati (coconut oil). Remove from the heat and stir through marahihi māpere (maple syrup) and wanira (vanilla). 3. Add kāngarere mīere (honey cornflakes) to bowl and crush them in to a crumb with your hands. Add peru oneone (ground almonds) and kokonati (coconut). 4. Add the pata pīnati (peanut butter) mix and stir. 5. Pēhia (press it down) into the tin. Sprinkle over the pīnati (peanuts). 6. Bake for 18 minutes. Remove from the oven and press it down again firmly. 7. Whakarewaina te tiakarete - melt the chocolate by adding it on to the hot slice. Leave for 3 minutes and then spread it evenly. 8. Whakarākeitia - decorate it. I used extra pīnati (peanuts), pata pīnati kakukaku (crunchy peanut butter) and rahipere tauraki-tio (freeze-dried raspberries). Refrigerate for an hour before slicing. 9. Slice and store in the fridge for the extra crunchy factor! Let us know if you give this one a try with the whanau!

We are all about supporting what’s important to Aotearoa New Zealand. Te Reo Māori is one of our official languages and an important part of our national identity. At Pic’s we want to build healthier communities with good food which also supports the Māori view of manaakitanga (care). We’re delighted to celebrate this by bringing back our Te Reo Māori label edition, available exclusively at our Whakatū Nelson store or online at picspeanutbutter.com. We have also added some Māori signage around Peanut Butter World and incorporated a little extra Te Reo Māori into our tours this week.

Kia ora to our new te Reo label! Te Wiki o te Reo Māori is an annual celebration for all New Zealanders to show their support for the Māori language, an official language of this country. Our te Reo label is back to celebrate and highlight Māori Language Week. We know how much you loved this in the past so we have brought it back! The te Reo label addition jars are available exclusively at our Whakatū Nelson store or online at www.picspeanutbutter.com 🥜

Our pals @nourishapp_ have put a delicious new drizzle twist on the classic brownie🤤😍 Check out the full recipe here: https://www.picspeanutbutter.com/recipes/peanut-butter-swirl-brownie/

Did you spot Pic on TVNZ's Rural Delivery? Pic got to rub shoulders with the fantastic people behind the Northland Peanut Trials earlier this year, to see the progress made on growing peanuts in New Zealand 🥜 While we source only the best Hi-Oleic peanuts from our pals over in Aussie, Brazil and Argentina, the ultimate goal would be to have our peanuts grown and sourced locally in little NZ! #northlandpeanuts #tvnz #peanutbutter

In honour of King's Birthday weekend we're throwing it back to when the King of England met our very own King of Peanut Butter here at the Nelson Market! Pic made sure King Charles got the royal Nelson treatment - and a cheeky jar of New Zealand's favourite peanut butter to take home 🥜 Have a lovely long weekend Picsters ❤️

Did you spot our Pic's Peanut Butter Slugs on TVNZ 1's Breakfast Show? 👀 We're chuffed to be included in the snack bags that travel with our Olympians as the perfect pick me up and of course a little taste of home 😋 We can't wait to see our New Zealand athletes smash it in Paris! #ParisOlympics2024 #peanutbutterlover

Shortcuts

Our Story

In 2007 I bought a jar of peanut butter because, like you, I love the stuff. I took it home, made some toast, smothered it with the crunchy and took a big bite.

It was disgusting. Full of sugar.

I had known it would come to this. Years and years and years ago when I was an idle yachtie, I rowed over to an American mate’s boat for lunch. Rick plonked a jar of peanut butter on the cabin top and I read the label. "Health Style Peanut Butter" it said.

I'd always considered peanut butter to be pretty healthy anyway, so I read on. What made this stuff healthy was that it had reduced added sugar added to it. Back then sugared peanut butter was unheard of in NZ, but I figured that one day it would have to come.

And so it did. The first of it appeared in our favourite kiwi brands in about 2005, around the same time they closed the PB making NZ factories.

But back to me and my toast. There was a Freephone number on the jar and I rang it for a moan, to be told, "Most people prefer it with sugar, sir."

My Mum and Auntie had made a bit of peanut butter when I was little. They'd both bought a new Vitamix and peanut butter was one of the cool things you could make with them. Anyway, I bought a few kilos of peanuts, roasted them in the oven and squished them up with a bit of salt, blowing up my cheap modern blender in the process.

But the peanut butter was beautiful. A million times nicer than the stuff I'd got used to. I filled a few jars for friends, and one of my twelve-year-old son’s mates liked it so much he bought a jar with his pocket money.

I was fifty-five, going a bit blind (macular degeneration runs in the family) and had just had to close a little Laundromat that had been earning me a couple of hundred dollars a week. I figured if I could make 30 jars of peanut butter on Friday morning I could sell it at our farmers market on Friday afternoon and get my $200 back.

So that's what I did. I made a roaster out of a concrete mixer and bought a bench top grinder and a tonne of peanuts from Australia and got to work. There's a video HERE if you are interested.

Anyway, one thing led to another. In 2008 I sold 48 jars to our local supermarket and took to the road. Within a year you could buy Pic's in 50 outlets around the country. Then we were picked up by both of NZ's supermarket chains and suddenly Pic's was available pretty much anywhere in New Zealand.

In the process we moved from my garage to what had been the laundry room at the old Nelson Abattoir to a brand new factory in Nelson's Wakatu Estate. In 2014 we opened a new warehouse and office building down the road and a truck to tootle backwards and forwards in. Pic's Peanut Butter World opened it's giant Star Doors to the public on 23 February 2019.

I watched a huge truck being loaded with peanut butter for Australia a few days ago, and I really had to pinch myself. It has all come as such a surprise. It's all so much fun, and I get to meet so many lovely people.

Pic Picot